At Yellow Letters Complete, we can help you create a direct mail campaign to best suit your needs. But before you choose your campaign’s details, such as the mail piece, colors, and schedule, you first have to decide where you will be mailing and what type of lead you are targeting.
So where do you start?
Your Mailing List Type
First, you should take some time to decide how you are best able to help your leads. Are you equipped to handle very urgent timelines in order to assist Notice of Default leads? Do you have the knowledge or experience necessary to help guide probate leads (not to mention patience and emotional strength)? Every list type has its own set of benefits and difficulties. By first assessing how you can help and to what manner you can offer help, you can choose a list type that best fits your goals.
For most list types, you can also add mailing list filters to help further target your ideal audience. This could include things such as the owner’s age, the purchase date, the market value, the number of bedrooms, the size of the house, and much more. Adding mailing list filters can help you locate a targeted audience while staying within your marketing plan and budget.
Your Target Area
You will also need to decide on the area you would like to focus on. Depending on how rural or how urban your location is can determine the amount of leads available, the mailing list filters and types of leads that are available, and the amount of competition for those leads.
A simple rule to remember is that the larger the target area, the more filters you can include. For a single zip code, you may be limited as to how many filters you can include. For a handful of counties, you can typically get very specific with your filter choices.
For more information about choosing your mailing list and location, contact us today at 888-294-0780.
