Yellow Letters During the Holidays?

Yep, during the holidays. Think about it this way – the envelope is written by hand, there’s a commemorative stamp on it, and it looks just like the Christmas cards everyone is receiving right now, so you know it will get opened. Also add the fact that this is a slow time of year for people selling a house, so they’ll be happy to get any type of lead from a prospective buyer. Then think about all the other investors who are “taking a break” at this time of year, and WHAMO, no competition!