Targeting the correct leads can make or break your direct mail campaign. But with so many options available, how can you ensure your list will reach your target audience? By using mailing list filters.

When you think about your optimal target audience, what do you see? Do you see a 20-year-old who bought their first house a year ago? Probably not. Someone within this age-range with such a recent purchase history is unlikely to consider selling. This is why we use filters. When used correctly, you can target the leads that are most likely to respond to your message!

Once you decide on your ideal lead, start applying those mailing list filters to your target audience. Examples of these include:

• Owner Date of Birth (retirement age usually helps with motivation)
• Purchase Date (older purchase dates usually help with motivation)
• Absentee Owned
• Owner Occupied
• Market Value
• Loan to Value
• Notice of Default
• Divorced
• Square Footage
• Number of Bedrooms

Keep in mind that the more mailing list filters you apply, the more focused your list will be.  However, this also means the number of leads available can decrease significantly if you apply too many. Filters can give you a very specific mailing list, but if you want to send a large direct mail campaign, your best option is to pick the most important ones (we generally see people use absentee, purchase date, and date of birth). This way, you are still marketing to people that fit your criteria, but you are also reaching a large enough audience.

It can take some trial and error in order to find what works for you and the area you are trying to market to, but don’t give up! In time, you will learn which mailing list filters give you the best response.

If you are unsure of which mailing list filters YOU should be using, contact us today.

Category : find motivated sellers | Mailing List Filters | Targeted Mailing List | testing and tracking

Testing your marketing area is an essential step to any direct mail marketing campaign. This will approximate how receptive your target audience is to your message and will test the effectiveness of a mailing list or set of filters. This, in turn, will help you shape future marketing campaigns.

Continue below to learn about two effective testing methods:

Multi-Variable Testing:
With multi-variable testing, you change multiple elements of your mail piece or list. When you are testing your marketing area, this method will help focus on what is working best for your campaign. For example, you may mail the same message on three different mail pieces such as a postcard, yellow letter, and typed letter. As you discover which mail piece yields the highest response for your area and target audience, you will be able to narrow your variables.

A/B Split Testing:
A/B split testing is where you change only ONE thing about your campaign. For example, you could send two similar campaigns to test and compare how each performs. Perhaps you send two mail pieces, mail to two mailing lists, or even change something as simple as the color of the envelope. This works best once you’ve tried multi-variable testing since you will have a general idea of what is and isn’t working for you. A/B split testing allows you to tweak the smaller things.

While you may think that testing your marketing area only needs to be done once, this is not true. Marketing is always evolving. Therefore, you should continue testing so you can adapt and outperform your competition.

Begin preparing your next test by browsing some of our yellow letter, typed letter, stationery letter, and postcard templates. For more information about testing your marketing area, contact us today.

Category : direct mail marketing | find motivated sellers | Goal Planning | Real Estate Marketing Ideas

After a lower than expected response from your marketing campaign, you are left scratching your head. You had the right mail piece, the right envelope, and the right message. So what went wrong?

It may have been your mailing list.

Though often underestimated, the quality of your mailing list can determine the success of your direct mail marketing campaign. The higher the quality of your mailing list, the more likely you are to receive positive responses from motivated leads. So how can you make sure you are using a high quality mailing list?

The Dos

Do: Check if your list provider suppresses their data. If the list provider does not suppress their data, they may give out the same leads several times. When a list has been saturated, the leads on the list are less likely to respond to your mail piece. If they receive several pieces of mail with similar messages, your potential leads will be less receptive to your message.

Do: Check how often the list provider’s data is updated. If your list is too old, your message may no longer be relevant to the leads on the list. They may have already sold their property or may even live at a different address. Using an up-to-date mailing list will help you reach your leads at the optimal time.

Do: Ask to add filters to your mailing list. Adding a filter, or several filters, can help you target a precise audience. By filtering for the correct audience, your message will be more effective and can improve your overall response.

The Don’ts

Don’t: Buy the cheapest leads available. While you may find a low price on a mailing list, you need to value quality over quantity. If the data is poor quality, it will not matter how much you saved when purchasing the list; you will have wasted money in the end!

Don’t: Mail to exact duplicate addresses. Sending an identical mail piece to the same address can make your efforts appear insincere. Remove the duplicates.

Don’t: Give up! If you have a reputable list provider, try a few mailing lists before moving on. If something doesn’t work for your mailing campaign, make adjustments and try again.

With a high quality mailing list, you can improve the response rate of your direct mail marketing campaign. For an added boost, try pairing your list with a yellow letter in a hand addressed envelope! To learn more about mailing lists and the types of leads you can mail to, click here.

Category : direct mail marketing | find motivated sellers | mailing list | Targeted Mailing List

Marketing to a distressed property list can be a great option for reaching motivated leads. Often, these leads want to sell their property quickly to avoid falling further behind on their payments. Continue reading to see which distressed property list best fits your campaign.

Pre-Notice of Default and Notice of Default Lists:

You may have heard of Notice of Default and Pre-Notice of Default mailing lists. While both types of lists often include motivated sellers, they are distinct lists. So what are they?

There are two types of mortgage lates, Pre-NOD (Notice Of Default) and NOD. NODs are public record and are legal to market to without disclosures or credit offer requirements, while Pre-NODs come from the credit bureaus. Any time a person markets to credit bureau data, that person needs to be in compliance with the Fair Credit Reporting Act. The FCRA states that any person marketing to credit bureau data must make an offer of credit or insurance, and also make opt-out disclosures. Check section 604 of the FCRA for the details on using credit bureau information.

The Differences:

Pre-Notice of Default leads are people who are 30, 60, 90, or even 120 days past due on their mortgage. They may need to sell their property to avoid foreclosure, so these leads often have motivation to sell or refinance. These leads come from credit bureau data, so you must comply with the Fair Credit Reporting Act to market to these leads.

Notice of Default leads are people who have started the foreclosure process. The foreclosure filing date or the upcoming auction date are filter choices for these mailing lists. Since these leads are behind on their payments, they often have motivation to sell quickly.

Most real estate investors market to NOD leads because they are legal to market to without the credit offer or disclosure. NOD leads are also often motivated sellers. While a Pre-Notice of Default list may be an appealing marketing choice, remember that you must be in compliance with the Fair Credit Reporting Act to market to this list!


Since the data for Notice of Default lists comes from the county recorder, the number of available records will depend on your location. If it is challenging to pull a list from this data, consider these alternatives for a distressed property list:

Delinquent Property Tax leads are people who have failed to pay their property taxes. Once someone has become delinquent on their property taxes, they may find it difficult to catch up on payments. As the interest builds and they continue to struggle with their tax payment, motivation to sell grows.

Divorce Lists include leads who have recently filed for divorce. These leads often desire to sell their property quickly. As with each distressed property list mentioned, avoid bitterness from your leads by using a soft message in your mail piece.

For more information about which distressed property list is right for you, contact us today.

Category : direct mail marketing | distressed property list | find motivated sellers | mailing list | pre nod leads | Targeted Mailing List

Using the right mailing list for your direct mail marketing campaign can help boost your response rate. Though often overlooked, your mailing list can determine the overall success of your campaign. The wrong mailing list can hinder your campaign, but the right mailing list can help connect you with motivated leads within your target audience.

Several types of mailing lists are available for your direct mail marketing campaign. To learn how these three mailing list types can improve the response rate of your next campaign, read below.

Absentee Owned Property Lists

When someone owns more than one property, the property(ies) that are not listed as the primary address are considered absentee owned. Since the owner lives elsewhere, they may be more willing to part with the property. Maybe they are tired of paying bills, making repairs, or dealing with renters; the upkeep of a second property may be more than what they want to deal with. When paired with an appropriate mail piece, this list can help connect you with motivated sellers.

Owner Occupied Property Lists

An owner occupied property list includes leads that live at the property on the list. When marketing to an owner occupied list, use patience and consistency. Try sending multiple mail pieces to establish trust and name recognition. If the owner receives more than one mail piece with a consistent message, they are more likely to reach out to you when they are ready to sell.

Owner occupied property lists are perfect if you have a preferred target area. It may take longer for your potential client to decide to sell, but when they do they will remember your name and call you first. This can help line up properties in desirable neighborhoods or with specific market values.

Notice of Default Lists

Notice of default lists consist of leads that have received notices of default. Once someone receives a public notice of default, they become legal to market to without disclosures or an offer of credit. Since the owner faces risk of foreclosure, they may be highly motivated to sell their property. However, be sure send your marketing quickly since the foreclosure process has a fixed timeline.


Adding filters to your mailing list can help you target a certain audience. Adding a date-of birth-filter to an absentee owned property list can help target leads approaching retirement age. If someone considers retiring, they may want to sell a second property. Adding a purchase date helps locate potential clients that have owned the property for a while. This avoids marketing to leads who have just recently purchased a property and are unlikely to consider selling. Picking appropriate filters for your mailing list helps locate potential clients with more interest and more motivation. Filters also help locate desired properties, such as properties with a certain square footage or bedroom count.

To learn more about different types of available mailing lists and the filters you can use, click here. Contact us today to see which mailing list pairs best with your campaign.

Category : direct mail marketing | find motivated sellers | Mailing List Filters | Targeted Mailing List

A well-prepared marketing plan can improve the consistency of your responses. If implemented correctly, your marketing plan can ensure your leads are both manageable and steady. Think of it as your strategy for success! Below are the four stages of marketing plan preparation:

Choosing Your Campaign
To begin preparing your marketing plan, you must first establish what type of campaign you would like to pursue. Perhaps you are interested in wholesales, short sales, leasing options, or something else entirely. Your target audience will develop during this initial stage.

Once your target audience is established, you can select the mail pieces you would like to send and the manner you would like to send them in. Maybe you will choose to set-up an ongoing campaign that will mail automatically. Perhaps you would rather focus on a mutlti-touch campaign so your name is in front of a single mailing list more than once. You may even decide to send a mixture of both. Whichever way you decide to send your mail pieces, you should have a clear intent. What are the results you are aiming for? How will your results affect your year’s goals? It is important to plan on your end goal so your campaign can build off of a solid structure.

Securing Your Mailing List
Once the target market has been chosen, you can begin assembling a list of potential clients. Consider including a filter for the purchase date, date of birth, and owner type when creating or purchasing a mailing list. Filters help weed out anybody that may not fit your campaign’s needs.

Selecting Your Timeline
After determining your mailing list, you can begin to create a timeline for your mail piece. For example, if your campaign mails out on a Monday, it may take a few days for your target audience to receive your mail piece and start responding. Depending on the response rate and the chosen area, it may take some time to close a deal.

When creating your marketing plan, you must prepare for this waiting period between your mail date and response time. Staggering your mailings will help reduce these down times because it will also stagger your response. Keeping this in mind, you can better plan for the amount of time between touches of a multi-touch campaign or between each new batch of an ongoing campaign.

Evaluating Your Results
Finally, you should determine if your campaign was fruitful. If you had a high response, you can plan on sending another similar campaign. If your response was lower than expected, you can adjust your future campaigns. This may mean choosing a different mail piece, adjusting the filters on your mailing list, or targeting a different audience. Your evaluation of your campaign will help correct what did not work and leverage what did work. This means each campaign can improve!

Start preparing your campaign by browsing some of our yellow letter, typed letter, and postcard templates. To learn more about how to prepare your marketing plan, call us at 1-888-294-0780.

Category : direct mail marketing | Drip Campaigns | Goal Planning | Real Estate Marketing

When it comes to a multi-touch direct mail marketing campaign, consistency = results. Multi-touch campaigns will allow you to send a consistent message to a targeted mailing list and can generate better results! If you’ve ever wondered if a multi-touch direct mail marketing campaign is right for you, here are just some of the reasons why it could help you grow your business:

Establish Credibility
Many people would be cautious when selling their home and understandably so. However, reaching out multiple times assures your audience that you are a credible and legitimate buyer. In addition to establishing credibility, multi-touch campaigns also boost brand awareness. After receiving multiple mail pieces, your audience is more likely to remember your name. That means they will be more likely to reach out to you when they are ready to sell.

Save Time
We can help you create a customized multi-touch direct mail marketing campaign and take care of the follow up for you. After a one time set up, we will send your follow up touches within a timeline of your choosing. After your campaign is complete, you can also reuse the campaign and experiment with different targeted audiences. This can mean using different mailing list filters, changing the geographic area, or switching up the presentation or color schemes.

Increase ROI
When it comes to direct mail marketing, more is usually better. While sending out one letter can be effective, many people may overlook the single touch. By reaching out multiple times, you become unforgettable to your target audience. That will increase the likelihood of them reaching out to you. You can also track the response rate of each touch and find which mail pieces and messages work for your targeted area, ensuring even more success on your future campaigns.

With the many benefits of a multi-touch campaign, it’s time to give it a try and see the results for yourself! We can help you set up your campaign including hand addressed yellow letters, stationery letters and postcards to ensure you get the most out of your multi-touch direct mail marketing campaign.

Call us to learn more and start your multi-touch direct mail marketing campaign today at 1-888-294-0780.

Category : direct mail marketing | Drip Campaigns | Follow Up Campaigns
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