Touch 1 – Introduction

When you meet someone for the first time, you introduce yourself.  Direct mail marketing is no different.  You want perspective clients to know who you are, and what you can do for them.  Always include a call to action so they know what to do when your letter is received.

Touch 2 – Bragging Letter

You just sold a home at a great price, and quickly.  Who doesn’t want the same results?  This letter helps spread the word about how awesome you are.  Use a different color envelope and ink color for this mailing to increase your open rate.

Touch 3 – Put your Head Shot to Good Use

You have reached out a few times to your mailing list, so now it’s time to put a face to the name.  Add your photo and now potential clients have a visual to add to their memory bank.  

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