23
Apr

Regardless of how large or small your wholesale campaign is, Yellow Letters Complete has several templates that have proven to be successful. And if you have something specific in mind, that’s not a problem either. Our expert team will work with you in creating a custom wholesale mail piece that will fit your next campaign. We will work with custom graphics, custom messages, and whatever else you need us to do, we got you covered.

What if you have no idea what you need or how to get started with your next wholesale campaign? Well, we can help you there too and show you how to get started in designing your custom wholesale mail piece. Just follow this guideline we have put together and you’re sure to have a wholesale mail piece that stands out from the other!

Your Message

The first thing you want your wholesale mail piece to do is to get the recipient’s attention. This means you need an engaging message and it should include these points:

  • Verbiage should be clear, short, and right to the point. A long message is nothing more than clutter that will lose their attention.
  • State the benefits you have to offer them. Your messages should let your potential wholesale clients know how they will benefit by working with you.
  • State your offer, making it clear why you are the one they should call.
  • A call to action may be the single most important thing you need to have listed. Provide your contact information at the beginning, in the middle of, and restate it at the end. It should be easy for your potential whole customer to reach you.

A Layout That’ll Knock It Out Of The Park!

The layout you choose for your wholesale mail campaign should be clear and easily navigated. The following points should be used to create a good structure for your wholesale mail piece:

  • If you want your wholesale mail piece to have a headline, make it a clear and defining headline. A complex, long headline will take away from your distinct main message.
  • Make sure your contact information is clearly visible and include all pertinent information such as your name and a phone number.
  • Your message should be in a structured format in a designated area so that is easily seen and not cluttered with other unnecessary information.

The Importance of The Appearance Of Your Wholesale Campaign Mail Piece

Your wholesale mail piece should be pleasant and have a stand-out, striking appearance that includes supporting graphics that reinforces your clear message without being distractive. Your name, as well as your company’s name and company logo will make your wholesale mail piece look credible and professional.

Color is an eye catcher, so choose colors that match your logo or are seasonal and make sure the ink and envelope match the stationery. Presentation is powerful and you never should underestimate that, because if your wholesale mail piece falls short in even one area, the entire impact you hope to make is lost.

Category : Uncategorized
20
Apr

At Yellow Letters Complete, we’re recognized for our handwritten yellow letters for the wholesaling real estate industry.

What many may not know is that we also offer multiple types of customization options that can fit other businesses.

No matter the industry, we have targeted leads just for you along with the same high-quality mail pieces we have offered the wholesale real estate industry, including envelopes that are truly hand addressed. They are each designed to make any business stand out and grow.

And while we have a specific focus on wholesaling real estate, we have worked with many other industries like auto dealers, collection agencies, dentists, financial sector, HVAC, and more. If you are a business owner and we haven’t listed your industry here, that doesn’t mean we can’t be of help to you too. We are committed to helping all our clients, regardless the industry, to design a mail campaign that will bring in new customers.

Unsure Where To Get Started?      

Yellow Letters Complete has been getting those in the wholesale real estate sector started with mailing campaigns from scratch for years, and we can do the same for other industries too. We will provide leads that are best suited for any industry’s marketing needs that are high-quality and specifically targeted. These lists are made from filters that the business owners choose so that they best meet their needs within each respective industry.

Our clients in the real estate industry that are wholesaling properties have found that we have a helpful staff in determining which filter options are the most effective. We will provide you targeted leads that will help you gain new customers that are most likely to utilize your services. Click here to see the different leads lists offered here at Yellow Letters Complete. And if you are already working with a list, we can clean it up and put in a format that will be easier to use, free-of-charge.

More Than Just For Wholesaling Real Estate

Targeted mailing lists aren’t all we do for those in wholesaling real estate either. We have a large selection of mail piece options that our wholesale clients can choose from, which are suitable for many other industries, or we can help you create a custom mail piece that is unique to you, including signatures that are either digital or wet ink.  We can give you options to include a business card or a coupon for that something extra that our wholesale real estate clients have found to be helpful.

Here at Yellow Letters Complete, we can help you retain your existing customers too with thank you notes or designing seasonal greeting cards that keep you touch with them, showing your appreciation. We will design your yellow letter campaign, or any other mail piece with truly hand addressed envelopes to give them a personal touch. Our work with real estate wholesalers have shown that the hand addressed process, truly hand addressed, is more likely to be opened and read by the recipient, and can be for your industry too!

Category : yellow letters
19
Apr

For every wholesaling real estate business results, Yellow Letters Complete offer multiple templates, each having proven results. And if you have a campaign in mind already, we will create a custom wholesale mail piece with you that can include custom graphics, custom messages, and more. We’ll put your ideas to work!

We have created the following guide that can help make certain your direct mail piece stands out from all the other wholesale pieces your prospects receive.

Your Message

To get your prospect’s attention, you need an engaging message that is clear and short and states the benefits they can expect by working with you. A message that is long is nothing but clutter, leave out any irrelevant information and clearly state your offer so that they know why you’re the person to call. Your message should include a call to action that is clear and easy to follow.

The Design Layout

The design layout for your wholesale mail piece needs to be clear with a good structure that is easy to follow with the following information to be include:

  • A clear, short headline that is a distinct central message in itself.
  • Contact information that is easily seen with your name, email, and phone number.
  • The body of your message should be structured and include a designated area for your message without a clutter of verbiage that is distracting.

The Design’s Appearance

You want your wholesale piece to stand out and be noticed, so make the appearance pleasant or striking with graphics that support the message you want conveyed with graphics or a picture that reinforces that message without distracting the reader.

  • No wholesale mail piece should go without your company name and logo on it – this is creating your professional brand. And color choices are important because they catch the audience’s attention and guides their reactions. Choose colors that are in sync with the season or your logo. We offer a variety of colors in envelopes, papers, and inks.

The presentation has a power that should never be underestimated. When your wholesale mail piece excels in one area, it leaves an impact where others may fall flat. Especially when you use all three categories we have covered here. Get your phone ringing today with our wholesaling mail pieces!

Category : Wholesaling
18
Apr

Well you just made that first purchase of absentee owners and high equity property leads. Are you ready to get that business flowing in now?  Perhaps your previous attempts of using leads list wasn’t profitable, but here at Yellow Letter Complete, we guarantee that any wholesale property lead list you get from us, won’t have that same sub-par performance. Failure is a learning tool, but when it comes to wholesaling real estate, you can’ t affords a lot of learning. You need a lead list that has the best ROI possible.

How Do You Get Started?

  1. The first thing you need for a quality wholesaling list  are leads of high-quality that has been scrubbed and formatted, then targeted at the audience that will get you the most positive results.
  2. Next, you need quality letters either digital or handwritten. We have comparisons that will allow you to decide which is more your personal style for wholesaling.
  3. Last, but not least, you want a direct and short message that is related to your wholesale real estate business.

If you have had wholesale leads in the past that did nothing more than provide you struggles instead of results, it was either from an inferior wholesale leads list or the letter was too generic or was bloated and too long, with the message lost in the bloat.

What If You Had The Best In Leads and Letters?

Maybe your leads and list covered those three steps, but your ROI wasn’t what you expected or should have been? The experienced staff at Yellow Letter Complete has worked with thousands of real estate wholesalers over the years, and we know that those three steps are key in achieving great results. So, with the basics reviewed, let’s make your next wholesaling lead purchase exceptional.

The How To For Exceptional Results

Our website offers several testimonials from past wholesale real estate clients that saw response rate of 20% to 30%, some even more. Is it a smoke and mirror gimmick? Or was it nothing more than chance that happened to have good luck? Or was it that here at Yellow Letter Complete, we know that with a properly planned and executed direct mail campaign, you will have a high performance with a high ROI?

You need to think like top performing sales person. It is more than good looks or great personality. The ROI is accomplished with your FOLLOW UP. Any top performing sales person will tell you that they do more than simply show up and show off… They go back and follow up again, even after being defeated. The call back can often be the right timing, even months later, especially when it comes to wholesaling real estate.

 A Multi-Touch Campaign Gets The Exceptional Results

To get your wholesaling campaign started, the one-time mailings are where you get started, but that’s all they are – a starting point. For your leads to provide you those serious results, follow up is a must. Why? Because you don’t know, you can’t know, what’s going on for those prospects’ daily lives.

What you will know is that follow up will increase your chances of making a wholesale deal that will be fruitful and successful. Why? Because you haves a multi-touch campaign that has allowed you to form a relationship with the prospects and establish your brand in their mind. You have conveyed your earnest and serious concerns with consistency.

Your job as a wholesaler should be answering calls and closing deals. Let Yellow Letters Complete manage your direct wholesale mail campaigns with our multi-touch theory. We will handle all the work, including the scrubbing, the scheduling, and the timing.

Category : Wholesaling
17
Apr

When it comes to multi-touch campaigns for wholesaling real estate, nobody has as many different types of campaigns as we do here at Yellow Letters Complete. It isn’t any secret that response rates of a single wholesale mailing list are improved with multi-touch campaigns. It’s all about keeping your name and contact information in front of your wholesale leads constantly and building credibility and trust with those prospects.

But what is the best way to create a multi-touch wholesaling campaign that suits your target audience the best? Yellow Letters Complete has found that every multi-touch campaign should be optimized to get the best results, and we have outlined some tips for you:

Mix Up Your Wholesale Campaign Mail Pieces

Any multi-touch campaign, especially for wholesaling real estate, should use several types of mail pieces. This keeps a fresh look that will not only be more likely to be opened by your leads but read too. Mix up the traditional yellow letters with typed letters on stationery, send greeting cards, and postcards.

Or maybe you like a type of mail piece you’ve created and feel it says all it needs to say. Set up a wholesale multi-campaign with that mail piece on different colors of stock. Yellow Letter Complete offers a variety of stock colors, ink colors, and sizes too, all of which can make your mail piece stand out. By adding some graphics or your company logo on a piece ever-so-often, you’ll be giving it a personal touch.

A Consistent Message Is a Must For Optimizing Your Wholesaling Mail Campaign

A different look with each mail piece to give each is always a great idea, but you want your message to be consistent with each mailing. Change the wording a bit, but the message should overall be the same, providing the same information, including your contact information should never deviate.

With each consecutive mailing in your wholesale mail campaign, refer back to the last piece you mailed as reminder to your lead. Wording such as “Hello again, I’m reaching out to you again,” or “Hey, I’m surprised that I haven’t heard from you yet regarding …..”. And with your final mailing, add a urgent tone with something in the nature of “This is my final attempt ….”.

Selecting an Appropriate Schedule Is as Important For Your Wholesaling Mail Campaign

Your multi-touch campaign should be set up to mail the next one automatically, following a schedule you have decided. Depending on your lead list, the Notice of Default leads, you want them to get your mail piece in plenty of time. You should be sent a wholesale mail piece every two week for the first month and then ramped up to weekly. For your lead lists that needs more patience, like probate properties, every 6 weeks is frequent enough to be consistent and respectful.

For those wholesale leads that you aren’t sure about, the safe time is every four weeks, aiming for “pain point”, such as an absentee owner or the person that may be tired of collecting rent, paying utilities, taxes, etc. That “pain point” would be the first of the month to hit them at the most optimized timing.

Category : Wholesaling
16
Apr

If you’re looking to get a direct mail campaign together for your wholesale real estate business, Yellow Letters Complete can help. Direct mail campaigns are our forte and we can help you design one that will suit your needs and get you a response rate you want. But there are a few decisions to make before choosing the details of your campaign, like the colors and schedule of your direct mail piece. You also need to decide the area that you’re going to focus on and what type of leads that you want to target.

Getting Your Wholesale Direct Mail Campaign Started

Start by determining the type of mailing list you’re going to work from and how you are going to be able to help those prospects.  Are you equipped and ready to handle urgent timelines such as Notice of Default leads, the or is your strong suite probate leads, which can take a lot of patience, not to mention an emotional strength. There are benefits and here are difficulties on any list type, so you want to assess how you can help to those prospects and work those types of leads.

There are filters for mailing lists that will guide you to the ideal audience for your wholesaling real estate business. The filter can be used to target a specific age range, the purchase date, or even the market value. You can filter the number of bedrooms and size of house, as well as many other features, much like when you are shopping for a house. Filters will give you a mailing list that focuses on your targeted audience and keeps you on budget and on plan.

Your Targeted Wholesaling Area

Next, you need to choose the area that you want to focus on. The number of leads available will be dependent upon the area, rural or urban. A mailing list can be filtered by the types of leads as well as the competition for those leads. To have the most filters, you want to choose a larger area to target. Do this by choosing a single zip code and see how many filters are available. For many counties, you can get very specific with filter choices for a successful wholesaling real estate direct mail campaign.

Category : Wholesaling
15
Apr

There are different types of leads for every business, and wholesale real estate business isn’t any different. Here at Yellow Letters Complete, we understand that and have source many types of leads, with a focus on absentee owned, high net worth, renters, and for business owners.

Probate leads have become in demand the past few years, and even though we do not source them, because of how different they are from other leads, we have been a help for wholesalers in creating the perfect direct mail campaign. The market conditions do not drive probate leads, meaning, whether or not there is a recession, probate leads are of great value.

Why Are Probate Leads Valuable To A Wholesaler?

A probate lead is an inherited property and the recipient is a potential seller, oftentimes from out of state, or even out of the country. It is common that the person who inherited the property has no need or use for it or may not be able financially or physically take care of the property.  As such, they are often willing to connect with somebody that can “help them” sell the property.

Where Can You Find Probate Leads To Wholesale?

There are many independent websites that sell probate leads, but as a real estate wholesaler, you want to be cautious using those. It is best to do your own research as probate leads are a highly valued lead, and you want to make sure you’re getting usable data that has value to it.

The best place to get probate leads is from the source itself, i.e. public records such as the county you want to work in. Probate leads are public record that anyone can access. Google is actually a good source to find out how probate properties are listed by each county.

After you have your probate leads, the next step is creating a multi touch mail campaign that will give you the highest number of responses possible for wholesaling. Yellow Letters Complete offers the following steps for setting up a successful wholesale campaign:

Market Your Probate Leads Successfully With These 4 Steps

The first thing as a real estate wholesaler is that you find out probate leads are more expensive than other leads. But they are worth the investment if you have patience and set up your marketing campaign with empathy, multi touch, and have a variety. Examples of these 4 steps are:

1. Your Wholesale Marketing Plan Needs Your Patience

When you decide to market probate leads, you need to have ample amount of patience. Remember, these are people that are going through a grieving process. Bombarding the will only push them away. Give them time and stay in contact.

2. Plan a Wholesaling Multitouch Campaign

There is a lot going on with probate leads and here at Yellow Letters Complete, we have discovered that by creating a way for your brand to stand out above the others and setting up multiple mailings is the most successful way. A multi touch campaign is professional and shows the potential client that you have serious interest in purchasing their inherited property.

3. Use a Variety of Media Types

Your multi touch wholesaling campaign needs to be more than postcards. Often, a white letter that includes a postcard that is hand-signed gets the best results, especially when a follow up postcard arrives two weeks later. If after a few week you still haven’t received a response, Yellow Letters Complete will send another white letter with your company logo.

4. Be Empathetic in Your Messaging

Our final suggestion is to show empathy above all else. Your letters shouldn’t be too informal, too short, and definitely not too aggressive. Probate leads take a totally different approach and showing empathy and sympathy for the loss of a loved one will put you above all others.

Category : Wholesaling
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