21
Jan

Hi, I’m Dave Schaaf, the owner of Yellow Letters Complete.

Waiter holding a silver tray isolated on white

Recently I was asked recently what the “complete” means in our name.

In short, it’s for the white-gloved or full-service mailing services that every customer receives.

In the direct mail industry, most companies are adding more automation and complexity that probably boosts their bottom line, but unfortunately shifts that burden to you, the customer. In the end, they send out low-quality products without handwritten personalization that your clients won’t bother to open and read.

So when we say complete, it’s really about giving you a hands-off approach to your mailing campaigns. We believe your job is to follow-up, call your leads, and close deals. We’ll take care of the rest!

Your marketing doesn’t need to be more complicated.

White-gloved “complete” service means you don’t have do much other than tell us what you want to say and who you want to say it to.

Seriously!

Give us the ‘what’ and the ‘who’ and we’ll take care of the rest!

To be even more explicit, here is a list of what we do for everyone… Not just in special circumstances or high-volume customers.

✓ We’ll handle the formatting of your artwork

✓ We’ll handle the editing

✓ We’ll handle the formatting and cleaning of your mailing list

✓ Whatever data format our clients give us, we take care of it

✓ We’ll handle the sourcing and suppression of your leads list (Note: We never resell leads within 6 months)

✓ We’ll A/B split test your mailings

✓ We’ll help you select the most effective strategy

✓ We’ll manage your ongoing and multi-touch direct mail campaigns

No… this not an extra fee.

This is what we mean by complete!

For some, we become their entire marketing department!

We gladly do more than our competitors.  This is what it means to be a “complete” mailing solution.

We gladly do more work than our competitors

We work the way you do and on your schedule:

✓ We are available 9am to 7pm CST, Monday through Friday

✓ We answer emails every weekend

✓ Our average response time to e-mails is 30-60 minutes

We are definitely not for everyone. We’re for those who want above average results and give the heavy lifting to their marketing firm to manage!

I have worked in insurance and real estate and have done a lot of mailing… I was expecting a 1-2% response and the response to the letters is approaching 22%, and I am guessing they aren’t done calling. Wow!”

— Dean S., Boulder, CO

“You’all are making me RICH!! … I’m getting over a 30% RESPONSE RATE! That’s unheard of in direct mail. And that’s over a 30% response with just one mailing without any follow up mailings”.

— Jay C. Morehead, NC.

When you read testimonials like the one above from Dean and Jay, you’d think it was exaggeration, but we’ve learned that paying attention to the details makes a huge difference!

What makes our yellow letters “complete” you ask?

Give us a try and you’ll find out.

Dave “White-Glove” Schaaf

Category : customer loyalty | direct mail marketing | Drip Campaigns | Quality Direct Mail
9
Jan

The seasons change throughout the year, so why should your direct mail marketing stay the same? Our winter mail piece options give you the opportunity to add a seasonal touch to each and every piece you send!

Stationery Letters

Our seasonal stationery letters are sure to stand out. Stationery letters are available in several styles and colors so you can pick the best match for your campaign. Choose from our proprietary handwritten font or a professional typed font to fit the tone of your direct mail marketing campaign. To make your handwritten envelopes stand out even more, add the finishing touch with your choice of envelope art!

Winter Stationery    Green Winter Envelope

Greeting Cards

Looking for a different winter option? Try sending a winter-themed greeting card. Choose from our winter and holiday templates, or choose a design of your own. We can create a template for you to match your campaign and personal style. Simply send us a picture or let us know what theme you are interested in, and we will take care of the rest!

Winter Card with Deer

Our greeting cards are also perfect for the holidays. Wish your family, friends, or clients a happy holiday season with a personalized holiday card. We can customize the verbiage and will personalize every card with the name of the recipient. Each invitation style envelope is addressed individually by hand, giving your cards an extra personal touch!

Blue Happy Holidays Card

At Yellow Letters Complete, we will work with you to customize or create a mail piece that is best suited for your campaign. Whether you prefer a bright and colorful stationery letter, a personalized holiday card, or simply want to add a touch of winter to a more traditional mail piece, your marketing is sure to stand out! For more information about our winter mail pieces and how you can order yours, contact us today!

Category : Custom Templates | Greeting Cards | hand addressed envelopes | Seasonal Mail Piece | Stationery Letters
31
Dec

2019 New Year Marketing Plan

5…4…3…2…1…HAPPY NEW YEAR!

The beginning of a new year is the perfect time to start fresh and ramp up your marketing efforts! To help set yourself up for success this year, get organized and start strategizing with a marketing plan. It may seem like a simple step, but taking the time to plan your direct mail efforts for the year will save you time, money, and ensure you have leads rolling in all year. To help get you started, here are a few steps you can take to help you plan your direct mail marketing efforts:

Decide your Budget

The first step in creating your marketing plan is to set a budget. Start with your yearly marketing budget and break it down by month. This will help you stay on track and give you a better understanding of what size and type of campaign you can afford.Our straight-forward pricing can help you organize your budget and help you plan exactly what you will be spending each week, month, etc. We also offer a variety of mail pieces to suit your budget and get results. To help you stand out even more, we mail your letters in truly hand addressed envelopes each addressed by a real person!  Check out our high quality and cost-effective postcards, yellow letters, and letterhead letters.

Choose your Target Audience

Another key step in your marketing plan is determining your target audience. Take the time to think about which areas and types of leads will best suit your needs. At Yellow Letters Complete, we offer a variety of mailing lists to help you find motivated sellers. We also offer a variety of mailing list filters so you can reach a targeted audience. To help you remain competitive, our leads our updated daily and suppressed for six months. That means no other customers will have access to the leads we provide for at least six months after your purchase. You can learn more about our leads here.

Develop a Schedule

Once you’ve determined your budget, mail piece, and target audience, it’s time to start  developing a mailing schedule that works for you. Want to keep new leads coming in consistently? We can help! We offer both ongoing campaigns and multi-touch campaigns. This allows you to set a campaign up once, and then run on autopilot! With our ongoing campaigns, we can pull and mail to a new mailing lists on a schedule and budget that works for you. Ongoing campaigns and multi-touch campaigns can help save you time, energy, and money.

Category : direct mail marketing | marketing plan | multiple touch campaign | ongoing campaign
18
Dec

New Year's Resolutions

With the New Year comes a chance to get a fresh start, both personally and professionally. At Yellow Letters Complete, we know that it’s never too early to start planning your direct mail marketing efforts for the year. By setting yourself with a game plan and sticking to that plan, you can keep new leads rolling in throughout the year and spend your time and energy focusing on growing your business.

To help you get started, here are a few marketing resolutions to keep you on track:

Create a Marketing Plan

Creating a marketing plan may seem obvious, but it’s a crucial component to planning your marketing efforts. Take some time to determine your direct mail marketing objectives as well as how you plan to accomplish them. You will want to determine your target audience, timing, mail pieces, budget, etc. Who would likely benefit from your services? At Yellow Letters Complete, we can help you create a targeted mailing list with filters to fit your campaign. We will work with you to determine the best filter options available.

Try an Ongoing Campaign

Looking for an easy and convenient marketing option? Consider an ongoing campaign! With an ongoing campaign, you simply set it up once and we take care of the rest. We can help you create a unique campaign that best suits your needs and budget. You can have your mail piece sent out to a new batch of leads on a timeline that works best for you. It’s a great way to reduce the time and effort spent on marketing while still keeping new leads coming in consistently. You also have the ability to pause and restart your campaign at any time!

Be Consistent

Finally, be consistent! Just like any form of marketing, direct mail requires repetition. At Yellow Letters Complete, we offer multi-touch campaigns which allow you to send out as many follow-up touches to your mailing list as you would like. We can also help you coordinate and match your mail pieces to help catch your target audience’s attention. We offer yellow letters, typed letters, stationery letters, postcards, greeting cards, and more! Most importantly, stick to your marketing plan and follow through!

Category : direct mail marketing | find motivated sellers | Goal Planning | marketing plan | ongoing campaign
13
Dec

Looking for a way to send another campaign before the end of the year (and even reduce your taxes)? Consider sending a holiday mail piece. At Yellow Letters Complete, we offer several holiday mail piece options to add a festive flair to your campaign.

So why should you choose to send a holiday mail piece? Continue below for some benefits of sending a holiday campaign:

Festive

Available in several styles and colors, our holiday mail pieces are sure to stand out and get noticed. Your leads will love opening their mail box to discover a vibrant, festive mail piece inside. Looking for an envelope to match? We have red and green invitation style envelopes perfect for the season, or several other vibrant colors for you to choose from. Want to add some extra flair, perfect for the holidays? We can print a festive picture on each handwritten envelope!

Holiday Envelopes

Personalized

Like all of our direct mail options, our holiday mail pieces can be personalized for each lead. Your letter can include personalized information, such as your lead’s name, property address, and more. We also hand address every single envelope, giving your campaign an extra personal touch. By sending a handwritten mail piece during the holiday season, your leads will be sure to open and read your message.

Customized

We can customize your mail piece to suit your needs and preferences. Besides our several available templates (such as our stationery letters and holiday cards), we can also create a custom template for your campaign. Simply tell us which theme you would like for your campaign and we will create your mail piece. If you have your own image, we can use that as well!

For more information about our holiday mail piece options and how you can order yours today, contact us at 888-294-0780.

Category : Custom Templates | hand addressed envelopes
6
Dec

Reduce Taxes - Money Bags

How to Reduce Taxes with Direct Mail Marketing

With the end of the year quickly approaching, it’s time to start thinking about what to do with your marketing budget. Wouldn’t it be great if you could put your money into something that will benefit you in the new year? Consider investing in direct mail marketing! By utilizing your remaining budget for your marketing efforts, you can set yourself up for success, and even reduce your taxes! Not only will you be able to keep your phone ringing all year long with new leads, but with this larger year end purchase, you will also receive a bigger deduction come tax season.

Campaign Options to Fit Your Schedule

The best way to ensure you get the most out of your campaign and tax deductions is to do some planning before the year ends. Consider your marketing needs for the year and choose a campaign that best meets those needs. One great option is a multi-touch campaign. At Yellow Letters Complete, we can help you create a multi-touch campaign that could potentially take you through the entire New Year, or whatever schedule works best for you. Multi-touch campaigns are a great way to increase your return on investment and save money. We can also save you time by automatically sending your mail on the schedule of your choice!

If you prefer, we can also take a large mailing list and schedule the mailings in smaller batches to best suit your schedule and needs. Another great option is to mail to multiple lists throughout the year, and we can help you stay organized and on schedule. Simply set up the campaign once and we take care of the rest. To make the most of your budget and deductions, do some proper planning to ensure you are making the most out of your direct mail marketing efforts.

Category : direct mail marketing | Drip Campaigns | Goal Planning | marketing plan
28
Nov

Looking to stand out and try something new this Holiday Season? Grab the attention of your target audience by sending a seasonal mail piece. Our festive stationery letters and holiday cards can help increase your response rate while maintaining a personal appearance!

Stationery Letters

Our festive stationery letters are perfect for anyone looking to send a personalized marketing campaign with a seasonal component.  You can choose from our available templates, or we can create a custom template using your preferred theme!

Holiday Stationery - Ornaments  Holiday Stationery - String of Lights     Holiday Stationery - Garland

Holiday Greeting Cards

If you are looking for a way to send a warm welcome to your audience, try one of our holiday greeting cards! Let your clients know you appreciate their business with one of our charming and decorative cards. Choose one of our card options or use a custom design of your own! With our hand-addressed envelopes and festive holiday cards, you can leave a lasting impression with your leads.

Holiday Greeting Card - Snow Village

Seasonal Envelopes

We can also send our stationery letters, holiday greeting cards, or any other letter option in a seasonal envelope. We have several available colors to choose from, and we can even print a seasonal graphic on each envelope to help your campaign stand out even more!

Holiday Envelope - Red Santa   Holiday Envelope - Green Gifts

Other Seasonal Mail Piece Options

Our seasonal options don’t stop at stationery letters, holiday greeting cards, or festive envelopes. We can also customize any mail piece to match the theme of your letter! Whether it’s Christmas, Thanksgiving, Halloween, or any other holiday, we can give your seasonal mail piece a unique twist. We can add a picture to your typed letter or postcard, or even include an insert of your choice with each letter. Taking the time to coordinate your mail piece, envelopes, and ink colors will help your campaign stand out and get results!

Holiday Typed Letter - Mistletoe       Holiday Postcard - Santa and Gifts

For more information about our seasonal mail piece options and what you can include on yours, contact us at 888-294-0780.

Category : Greeting Cards | hand addressed envelopes | handwritten cards | Seasonal Mail Piece
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