1
Aug

If you are like other real estate investors, you are constantly searching for more ways to grow your business. You search to buy houses in foreclosure or a short sale. You’ve probably purchased REO property that has fallen short of getting any bids. And you may have purchased houses from a wholesaler.

But have you looked at probate leads? Probate leads are an excellent source of potential clients that have inherited properties they don’t need or want. And they are often eager to make a quick sale after the legality is completed so they can liquidate the assets and move on. It isn’t unusual for an heir to live in another city, state, or even in another country and they don’t care to have ties to the area where the house is located.

On many levels, for a real estate investor, a great marketing funnel comes by way of Probate Leads. The savvy investor knows how and when to secure the best deal for the highest profit margin with these properties.

How Do You Get Started in Probate Leads?

We have found a few steps that make it simple to get started investing in Probate Lead properties to share with you—and it is easier than you may think:

  1. Purchase Probate Leads
    Always work with a trusted source and Always work with a trusted source and confirm that all the data you receive from the seller is accurate and upfront.
  2. Create A Mailer
    Or find a reputable company to work with that can develop a mailer for you. Keep it simple, straightforward and open it by offering your condolences for the loss of their loved one.
  3. Mail A Handwritten Letter or Postcard
    Send one directly to each executor of the will and then send a follow up every 60 days for 18 months. Not all probate properties are listed right away; it may take the executors and family some time to decide what they need or want to do with the property.
  4. Always List Your Phone Number
    And always monitor those callbacks. Be able to talk when you answer those calls so that the executor or heir knows they can count on you to be there.
  5. Offer Your Assistance
    Remember the executor and heirs may be struggling with the loss and are uncertain how to settle the deceased’s property. This can be an overwhelming time for them, so by showing you are there for them to help in any way possible will keep your face, name, and phone number at the forefront of their minds.
  6. Be Honest with Your Role
    And be upfront with what you have to offer them. When an executor or heir makes that phone call, this is an indication they are ready for the property settlement to be done. If you let them know you’re there to make it as easy and painless as possible for them, they will often sell at below-market price just to be done with it.
  7. Never Quit Working Those Leads
    Not all leads amount to a big sale, but when you do find one where the current owners are ready to be done with it, your investment of financial and physical means will pay off.

These are only a few steps toward a successful strategy with probate leads, but they will get you started. And always remember to ask questions! The opportunities out there are endless and waiting for you to grab them.

Category : Probate Campaign
31
Jul

Think of an imaginary person named Matthew.

An hour ago Mathew was charged with a felony, now he’s desperately looking for a good lawyer.

For all his life, like any other normal person, Mathew ignored marketing emails from local lawyers and threw visiting cards of attorneys in the trash.

He’s secretly regretting that now.

The next day, Mathew finds in his direct mail a handwritten note from a lawyer. The note is not like other cold, soulless, looking-for-your-money sounding marketing brochures Mathew gets every day.

The note mentions Mathew’s name, the exact crime he was charged with, and describes how Mathew can get rid of this problem.

Do you think Mathew will waste any time contemplating whether or not to call the phone number of the lawyer mentioned on the note?

Not at all.

The handwritten letter instantly established that the lawyer had done his homework. This made a direct connection with Mathew.

This is the power of handwritten direct mail.

Personalization: The Secret Power of Handwritten Direct Mail for Lawyers

Handwritten direct mail is ideal for lawyers because it has the holy grail of marketing and business: personalization.

With a single handwritten letter, you leave an impact on the prospective customer by communicating to them you are aware of their problems and are ready to help them.

And that’s guaranteed to work.

Why? 57% of people said in a thorough survey that receiving direct mail makes them feel valued.

Handwritten direct mail has excellent response rates which clearly beat email.

According to a research, direct mail has a whopping 4.4% response rate, compared to 0.12% for email.

Fun fact: Better Call Saul marketing techniques no longer work in the real world.

Billboards, non-personalized, untargeted emails and leaving visiting cards on random places fail to convert because we are living in the age of personalization.

People are inundated with spam.

Send them a personalized note and they will respond!

That’s why over 35% of sales generated on Amazon are the result of personalized targeting.

Over 66% of marketers attest to the dramatic power of personalization in driving sales.

Why not use this power in law advertising?

Image source

Return on Investment in Handwritten Direct Mail

Figuring out Return on Investment for handwritten direct mail is tricky because this metric depends on a lot of factors. According to a research, direct mail for attorneys, if coupled with online efforts like website or emails, has an ROI of up to 200%.

How Can Attorneys and Lawyers Find Leads for Handwritten Direct Mail?

Finding leads and prospective customers for lawyers and attorneys is easy, but the process needs some legwork.

There are primarily three kinds of leads related to legal matters:

  • Criminal and Traffic Leads
  • Bankruptcy Leads
  • Family Law Leads

Using courthouses and county websites you can get all kinds of leads. You can keep track of real-time arrest reports, find out defendants charged with felonies, misdemeanors and other offenses.

If you want to avoid all the complex work, you can buy lists of leads from third-party services.

Another great way is to outsource the complete process of lead search and direct mail posting to proven services like Yellow Letters Complete.

Category : direct mail marketing | Quality Direct Mail
19
Jul

Amazon Prime is the king of online shopping these days. Every day, on front porches and in mailboxes, there are brown boxes and packages with blue packing tape that says “Amazon Prime” on it. And, every day, people are eagerly awaiting the arrival of something they’ve ordered. Sure, they get tons of other pieces of mail and some other packages dropped on their front porch, but they will excitedly grab that Amazon Prime package first. 

Why Is Amazon Prime So Popular? 

Everyone, even Scrooge himself, likes to receive a package, and when it has “Amazon Prime” on it, that makes it even better!  Amazon Prime has made an impression upon online shoppers everywhere. Why? Because Amazon Prime has sent them something tangible that they can’t wait to get it! 

Amazon Prime is convenient and fast. You can get something in your hands quickly and without the hassle of shopping. You can get what you need and want without driving from place to place, without the crowds or finding a parking space, and without having to walk the aisles. You can shop at home on your schedule, relaxed. 

Can You Use This Same Strategy? 

Yes, you can keep sending those digital messages to your list of 10,000 prospective clients, but does it stand out like Amazon Prime packages do? Your digital message is one of maybe thousands, even millions, among other ads, emails, and pop-ups. 

Every day, we’re all inundated with ads upon ads, messages upon messages, to the point that we don’t even look at them anymore. We hit delete or ignore the pop-up and go on about our day. But if we receive a letter in the mail that is hand-addressed, it strikes us as a personal contact and becomes more real, even tangible.

Consistency with A Personal and Empathic Touch 

By sending your prospective clients a letter that has been hand-addressed, your brand is going to be unforgettable. It will arrive in mailboxes with a personal touch that shows you’re empathic to concerns and issues of the receiver.  

If you’re not sure how to write a message that will connect with your prospective clients, Yellow Letters Complete can help you. We can set up a scheduled plan for your letters to be sent consistently, keeping your brand in front of your prospects. And, we’ll do all that for free! 

Just like Amazon Prime has done, you too can bring happiness and surprises to mailboxes.

Category : Uncategorized
25
Jun

Direct Mail vs Email is the million-dollar question.

As a part of the ever-bustling New York’s real estate market, we at RSOLOGY LLC, Brooklyn, NY have always tried to be innovative in getting in touch with our clients.

The ushering of the digital age did widen the scale of marketing avenues, however, all the noise began to confuse the results. We realized a pattern in the response rate of digital compared to direct mail that we were running on a small budget.

As it turns out, direct mail response rates were about 10 to 30 times higher than that of digital.

That is exactly what my real estate company, RSOLOGY LLC, Brooklyn, NY noticed when we compared ROI and response rates of Direct Mail and digital at several places, including the thriving New York real estate market.

Here are some of our key takeaways after running multiple successful direct mail campaigns.

The 3 Big Yes for Direct Marketing

Better response rates: The Direct mail response rate is about 4.4%, according to several studies and surveys. Compare that to the response rate of 0.12% for digital mails. You have a clear winner here.

The feel: The age-old ritual of checking your mailbox and the excitement of opening an unexpected envelope has never failed.

Make your message an experience.

When your pitch is coupled with the experience of
interaction with direct mail, conversion is almost guaranteed.

Targeted audience: You can target your audience and track your specific leads unlike digital mail and ads which are hard to track.

The Strategy:

Who is Your Target?

Knowing your audience is the most important thing in direct
mail.

For example, in a certain area we got a spectacular response rate when we targeted prospective leads for Probate lists or a Pre-foreclosure lists. We’d gotten 0 responses from the same area if we’d targeted the leads with messages for absentee-owned property.

Unlike the popular opinion, tracking and targeting in direct mail is very much possible. To give you an example, I just love the USPS Every Door Direct Mail Tool.

Just enter the Zip Codes based on your area and it shows you
the number of residents, number of businesses, age range, average household
size, and average household income of that zone.

Consistency is Key:

Be consistent with your message. Approach multiple times otherwise no one would pay attention. We would commonly arrange for at least 5 touches. It is ideal to determine the length of the probate process in your state and spread your campaign accordingly. The idea is to be in front of the client when he decides to sell/ buy.

Be Memorable:

Small efforts goes a long way

Working on the aesthetics of your direct mail does wonders.

When someone receives a beautiful, hand-written, aesthetically pleasing letter in their mail box, they feel compelled to respond, according to the concept of “reciprocity” in psychology.

In our case, instead of spending a lot of time, we used scented and colored envelopes and handwritten notes made by Yellow Letters Complete.

YLC also took care of writing our messages on the beautiful cards and sending them to the addresses.

Neither did we have to worry about tracking the letters over the 5 touches. It was an automated process where the dates were set for the letters to go out.

Outsourcing the whole process to YLC and focusing just on own expertise was dramatically effective for our productivity.

Shruthi Banjan
RSOLOGY LLC

Category : Uncategorized
12
Jun

We know that handwritten mail gets more response than generic mail. Now, you can combine the personalization of real handwriting with the volume and scale of postcards!

Watch the video below to learn more and give us a call if you’d like to receive a quote on your handwritten direct mails.

Introducing Handwritten Call-to-Actions on Postcards

Category : handwritten cards | postcards
23
May

Whether you’re a beginner or veteran in real estate investing you need to watch this video.

Featuring a long-time customer, real estate investor and coach, Joe Barletta.

Joe share some great tips with the Yellow Letter Complete audience.

Some of the things Joe will reveal are:

1. Why you need at least 3 months of consistent marketing?
2. How to find a list that lazy investors don’t do know about?
3. What is your campaign schedule and frequency?
4. What is your lead intake process?
5. How to increase productive with outsourcing your mail
6. What type of follow up system do you have?

About Joe Barletta

Joe Barletta is the creator of the Milestone Real Estate Investing Systems. Starting in 2002, he is a highly successful full time wholesaler, rehabber, rental property owner and real estate broker. In addition, he has helped hundreds of students/investors to create dynamic results in their lives and businesses.

Category : Uncategorized
14
May

Are you unhappy with your response rates?

You sent out a boat load of post cards but hardly got a response. Yet so many investors and wholesalers swear by using direct mail.

What’s the problem? You want to learn the secret? Yes?

Then read on…

Leads are vital for any success in any business. But they
can be like unruly ADHD children who need constant attention to stay on track.

To get your leads to response… you need to master the follow
up.

You need to nudge them gently. Consistently. Strategically.

Nurture them the right way, you you’ll reap real rewards.

How to Nurture Your
Leads the Right Way

Many businesses fail to effectively nurture their leads
because they treat all leads as equal and use “one size fits all” approach.

But just like individuals vary, your lead type also greatly
varies.

In real estate investing and wholesaling, we have classified leads into 3 broad categories.  

Each category needs a specific follow up campaign to enhance
the response.

Let me walk you through these different follow up techniques
we suggest:

  1. Forced, but not urgent
  2. ‘Not forced, and not urgent’
  3. ‘Urgent and forced’

Forced But Not Urgent

This is a high value lead category albeit the one that takes
long time to warm up before they take the desired action. Let’s say a typical
lead such as tax delinquency, divorce or probate lead. They are under mild
pressure with no urgency and therefore, patience is the key here.  Dropping them an email once a month for at
least 3 to 6 months will warm them up, grab their attention and nudge them to take
the desired action.

Forced and Urgent

Notice of default leads comprise of leads in “Forced and
Urgent” category. A regular weekly or fortnightly follow up for at least a month
will do the trick.

 Not Forced, but
not urgent

Absentee owners belong to this lead type. These leads should
be followed up for 3 months, sending them one email per month.

Identify your lead category

Once you have an insight on the type of lead categories, you
need to ask yourself, what is the lead category that you are marketing to? The
answer to this question will tell you broadly the type of your marketing
campaign.

So, once you have bagged high quality leads, right follow up marketing strategy can give you massive returns with minimal efforts. Within these 3 broad lead categories, there are several small sub categories which can be targeted with laser precision with a tailor made strategy for your particular kind of leads.

We can assist you with a tailor made follow up strategy.
Call us now for a personal meeting.

Category : Uncategorized
Yellow Letter Mailer | Yellow Letter Mailing | Yellow Letter Marketing | The Yellow Letter | Real Estate
Investor Marketing
| Real Estate Marketing Letter | House Flipping | Mortgage Marketing Letters | Affordable Answering Service
Cheap Answering Service | Pre NOD Leads | Pre Foreclosure Leads