Direct mail marketing can be a lot of fun. You get to choose or design your mail piece, coordinate colors, and, of course, listen to the sound of your phone ringing. However, in order to pick the details, there has to be a strong foundation to build from.  This foundation is your marketing plan.

A marketing plan helps guide your marketing decisions to make sure that you can manage your response. For example, sending out too many mail pieces may mean that the response is overwhelming and unmanageable. However, sending your marketing too sparsely may create gaps in response and can make revenue unsteady and unpredictable. Creating your marketing plan can help you find and maintain a happy medium from which you can grow.

Your marketing plan will also help you plan and keep to a budget. Sending out several touches to a mailing list may be more expensive, but it will also help increase your response and boost your return on investment (ROI). Sticking to a marketing plan will help you balance your funds and plan for future expenditures.

If this all sounds overwhelming, don’t worry. Instead of planning and stressing over setting up several campaigns, you can set up an ongoing campaign ONCE. That’s right, once you set up your ongoing campaign, it will run on autopilot until your mailing list runs out or you put it on hold. Your ongoing campaign will mail out on the schedule of your choice, so you can easily keep track of it on your marketing plan.

Ongoing campaigns can also help you plan and keep to your budget. If you are mailing the same quantity each time on the schedule you choose, you will know exactly how much each mailing will cost. This can help you plan other aspects of your business and allocate your funds accordingly.

The best part is that YOU decide what your ongoing campaign looks like. Looking to send several touches to your mailing list? No problem! Simply tell us how many you’d like to mail each week and your multi-touch ongoing campaign can run on autopilot. Just starting out and want to space out your mailings to help manage your phone calls? We can do that too. In fact, your ongoing campaign can contain any number of touches and any combination of mail pieces you would like. We can even pull a new mailing list with each batch we mail or split your large mailing list into several smaller batches.

Sending an ongoing campaign on autopilot can dramatically improve the stability of your response. By incorporating an ongoing campaign into your marketing plan, you can get rid of your marketing headaches! Call us today at 1-888-294-0780 or email info@yellowletterscomplete.com to set up your ongoing campaign.

Category : Goal Planning | marketing plan | ongoing campaign

Do you wish your marketing could just mail automatically without having to set up campaign after campaign? Direct mail ongoing campaigns can help save time by sending your direct mail on autopilot!

An ongoing campaign is similar to any other direct mail campaign. The only difference is that you only have to set up your campaign once! After that, your campaign runs on autopilot. We will send the quantity of your choice from your mailing list until your list runs out. If you need a list, we can pull a new list of leads for each mailing. We will then send your mail pieces out on the timeline of your choice. You can even decide how long you want to wait in between mailings.

Ongoing campaigns offer several benefits. You can set up your marketing ONCE and then you don’t have to worry about constantly planning and setting up new campaigns. Ongoing campaigns can also help you plan your budget. Once you know what a single batch of your chosen mail piece costs, you can anticipate future costs. You can then allocate the right amount of funds you will need for your marketing.

The best part is that you set up an ongoing campaign just like any other direct mail marketing campaign. Simply send over your mailing list or we can pull a mailing list for you. Then you can choose your mail piece and schedule.

Once your order is all squared away and you have approved your proofs, the order process is complete! You don’t have to worry about setting up a new a new order every time you want to send something out. If you ever need to adjust your campaign, simply let us know and we can make updates to your campaign.

For more information about direct mail ongoing campaigns, please call us at 1-888-294-0780 or email info@yellowletterscomplete.com.

Category : direct mail marketing | Drip Campaigns | ongoing campaign

Obtaining a new client can take a lot of time and effort. First, you must find your target audience, reach out with relevant marketing, wait for their call, talk through your offer (sometimes several times), and finally (hopefully!) land a deal. Phew! That can be exhausting!

While it is necessary to obtain new clients, it can also be a bit overwhelming. Sometimes, it may seem like getting new clients is the only thing that matters. But what is even better than getting a new client? Keeping a great client!

Loyal customers bring repeat business, which means you can keep a healthy flow of revenue. Trust has already been established, so the conversations are often brief yet fruitful. That means you save on time and energy!

When it comes to real estate, however, maintaining customer loyalty can get tricky. Buying and selling property might not be something your leads do every day. However, when the time comes for them to buy/sell again, you want to be the one they reach out to. In the interim, a loyal client can still offer several benefits. Perhaps most valuable is the positive word-of-mouth marketing that comes from a loyal client. Trustworthy recommendations from friends and family are priceless.

In order to keep a loyal client, you must continue to nurture the relationship. Once you have closed a deal, make sure to follow-up with them. A simple thank you can stand out and leave a lasting impression.

Greeting cards are a perfect way for reaching out and thanking past clients. Classic and effective, a greeting card can be personalized for your leads. You can choose between typed or handwritten font and can even pick the graphic for the front of the card. Don’t see one you like? No problem! We can even customize your greeting card with the picture or logo of your choice.

We then prepare each greeting card by placing it in a truly hand addressed envelope and placing your choice of first class or standard postage on the front. Your clients will love to open up their mail box and see a truly hand addressed envelope waiting for them!

This simple gesture can strengthen current relationships with your clients and lead to cultivating new ones. Maintaining customer loyalty can help fortify trust and grow name recognition in your community. Perhaps the best way to reach new clients is to thank your old ones!

Category : customer loyalty | direct mail marketing | Greeting Cards

We’ve all heard it before…making resolutions is easy, keeping them is hard. This year, resolve to use Yellow Letters Complete to start a direct mail marketing campaign and make keeping your resolution to grow your business EASY!

We work with folks just like you who are looking to reach out to their target audience. We help connect our clients with motivated sellers every day! So ease your mind and start your direct mail marketing campaign with one simple phone call!

We will work with you to find a mailing list that meets your needs. We can even add mailing list filters to help reach your ideal audience.

You then decide which mail pieces you would like to send. You can customize your marketing and can choose from a variety of mail pieces to fit your campaign. We offer yellow letters, typed letters, stationery letters, greeting cards, postcards, and can even work with you to create a custom mail piece! Each personalized mail piece uses language that your leads can easily understand. This helps motivate response.

Our letters get opened because we put them in truly hand addressed envelopes. That’s right, each and every envelope is hand addressed by a real person! Once the recipient opens and reads your letter, it’s up to them to make the next move, so make sure to include a compelling call to action. You can also send multiple mailings, or “touches”, to the same list to help improve your results. Choosing to send multiple touch campaigns can help keep your name in front of your clients, establish trust, and increase your response. You can even send each touch in a different color envelope, or on a different color postcard, to keep the appearance of your message fresh.

Take the uncertainty out of your New Year’s Resolutions and start your direct mail marketing campaign with Yellow Letters Complete! For more information on choosing a campaign that works for YOU, contact us today at info@YellowLettersComplete.com or 1-888-294-0780.

Category : Custom Templates | direct mail marketing | Drip Campaigns | Goal Planning | hand addressed envelopes

With the New Year on the horizon, it is time to prepare new plans to improve your business. To have the best year possible, it’s important to create a new marketing plan early on and, most importantly, follow through. Don’t miss out on having a great year simply because you forgot to create a new marketing plan!

Help ring in the new year with a phone that keeps ringing! We can set up an ongoing campaign for you to mail throughout the entire year, so you only have to set your campaign up ONCE! Get it out of the way, and let us take care of the rest. After we set up your ongoing campaign, we will send your mail pieces on the schedule of your choice. Simply send us your mailing list , or we can provide a new mailing list for you.

If an ongoing campaign sounds like a good fit, consider incorporating a multi-touch campaign. With a multi-touch campaign, we send more than one mail piece to the same mailing list. This way, your message and name stays in front of your leads and you can begin to establish trust. Multi-touch campaigns are a wonderful option for all areas, and they are particularly helpful in areas with high competition. We can even send your multi-touch campaign as an ongoing campaign, so we mail out on the schedule of your choice consistently. There are several options available for you to help create a new marketing plan that works for YOU.

Marketing plans can be a headache, especially when you are trying to play catch up. But imagine having them done ahead of time, and being able to sit back and reap the rewards you worked so hard for. Let the New Year bring new opportunities with Yellow Letters Complete. Our team would like to wish you all a Happy New Year! We truly look forward to working with you to make this the best year yet!

Category : direct mail marketing | Drip Campaigns | Goal Planning | ongoing campaign

When it comes to direct mail marketing, your color choice is important. The color of your mail piece is the first thing your leads will see. While the main goal is to encourage your leads to read your message and give you a call, color can help influence their response. So what do you want to convey to your leads? Beyond the written message, this includes the subtle cues you give your clients with your color choice.

Each color evokes different feelings. Red is a color of power, but also a color of passion. Yellow expresses happiness. Purple conveys wisdom and luxury whereas pink expresses love. Black is a sleek color commonly associated with mystery and elegance. White, on the other hand, is a pure color that represents light and innocence. Understanding color associations will help make your color choice easier.

Have you ever noticed that environmentally friendly products/organizations tend to have green logos? The Rainforest Alliance is a great example! Green is a calming color commonly associated with nature. When we see a green logo, our brain associates that logo with tranquility and growth.

Just like the Rainforest Alliance, other companies choose colors to help represent their brand or product. Consider the colors you encounter every day. What color are the signs of the stores you go to? What catches your eye when you are shopping or looking for a place to eat? Companies carefully choose each color to help guide a reaction from you. Companies don’t choose their colors by accident and you shouldn’t either.

Choosing your colors intentionally can help your campaign stand out. By sending a personalized mail piece in a strategically chosen color, you can draw your clients’ attention. Since the color choice can influence feelings, this can help your message get read and your phone start ringing!

Category : direct mail marketing | Quality Direct Mail

With the holiday season in full swing, it’s the perfect time to send a seasonal mail piece! This is a great way to engage your audience and increase your response rate, especially during this time of year. Since many people will be receiving greeting cards and letters, your leads are likely to open your envelope. At Yellow Letters Complete, we offer a variety of templates to match every season. We can even help you coordinate your envelope and ink colors to match!

Greeting Cards

Greeting cards are a great way to introduce yourself to prospective clients, or to say thank you to your existing clients. We offer a variety of seasonal greeting cards to choose from. You can view our holiday templates here. You can also choose to send a custom message. We mail each personalized card in a truly hand addressed envelope.

Stationery Letters

Stationery letters are also a great option for a seasonal mail piece. With your seasonal stationery, you can choose from a variety of envelope colors and we even include matching artwork on your envelope! Each letter is personalized with your recipient’s name as well as any other information you would like to include. You can create your own custom verbiage, or choose from one of our many templates. Your letters will be mailed in hand addressed envelopes with your choice of standard or first class postage.


In addition to our greeting cards and stationery letters, we also help you customize any mail piece to match the season, from postcards to yellow letters. Taking the time to coordinate your mail piece, envelopes, and ink colors will help your campaign stand out and get results!

Contact us to choose your unique seasonal mail piece and get your phone ringing today!

Category : direct mail marketing | Seasonal Mail Piece
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