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27
Jun

Marketing to a distressed property list can be a great option for reaching motivated leads. Often, these leads want to sell their property quickly to avoid falling further behind on their payments. Continue reading to see which distressed property list best fits your campaign.

Pre-Notice of Default and Notice of Default Lists:

You may have heard of Notice of Default and Pre-Notice of Default mailing lists. While both types of lists often include motivated sellers, they are distinct lists. So what are they?

There are two types of mortgage lates, Pre-NOD (Notice Of Default) and NOD. NODs are public record and are legal to market to without disclosures or credit offer requirements, while Pre-NODs come from the credit bureaus. Any time a person markets to credit bureau data, that person needs to be in compliance with the Fair Credit Reporting Act. The FCRA states that any person marketing to credit bureau data must make an offer of credit or insurance, and also make opt-out disclosures. Check section 604 of the FCRA for the details on using credit bureau information.

The Differences:

Pre-Notice of Default leads are people who are 30, 60, 90, or even 120 days past due on their mortgage. They may need to sell their property to avoid foreclosure, so these leads often have motivation to sell or refinance. These leads come from credit bureau data, so you must comply with the Fair Credit Reporting Act to market to these leads.

Notice of Default leads are people who have started the foreclosure process. The foreclosure filing date or the upcoming auction date are filter choices for these mailing lists. Since these leads are behind on their payments, they often have motivation to sell quickly.

Most real estate investors market to NOD leads because they are legal to market to without the credit offer or disclosure. NOD leads are also often motivated sellers. While a Pre-Notice of Default list may be an appealing marketing choice, remember that you must be in compliance with the Fair Credit Reporting Act to market to this list!

Alternatives:

Since the data for Notice of Default lists comes from the county recorder, the number of available records will depend on your location. If it is challenging to pull a list from this data, consider these alternatives for a distressed property list:

Delinquent Property Tax leads are people who have failed to pay their property taxes. Once someone has become delinquent on their property taxes, they may find it difficult to catch up on payments. As the interest builds and they continue to struggle with their tax payment, motivation to sell grows.

Divorce Lists include leads who have recently filed for divorce. These leads often desire to sell their property quickly. As with each distressed property list mentioned, avoid bitterness from your leads by using a soft message in your mail piece.

For more information about which distressed property list is right for you, contact us today.

Category : direct mail marketing | distressed property list | find motivated sellers | mailing list | pre nod leads | Targeted Mailing List
12
Jun

Using the right mailing list for your direct mail marketing campaign can help boost your response rate. Though often overlooked, your mailing list can determine the overall success of your campaign. The wrong mailing list can hinder your campaign, but the right mailing list can help connect you with motivated leads within your target audience.

Several types of mailing lists are available for your direct mail marketing campaign. To learn how these three mailing list types can improve the response rate of your next campaign, read below.


Absentee Owned Property Lists

When someone owns more than one property, the property(ies) that are not listed as the primary address are considered absentee owned. Since the owner lives elsewhere, they may be more willing to part with the property. Maybe they are tired of paying bills, making repairs, or dealing with renters; the upkeep of a second property may be more than what they want to deal with. When paired with an appropriate mail piece, this list can help connect you with motivated sellers.


Owner Occupied Property Lists

An owner occupied property list includes leads that live at the property on the list. When marketing to an owner occupied list, use patience and consistency. Try sending multiple mail pieces to establish trust and name recognition. If the owner receives more than one mail piece with a consistent message, they are more likely to reach out to you when they are ready to sell.

Owner occupied property lists are perfect if you have a preferred target area. It may take longer for your potential client to decide to sell, but when they do they will remember your name and call you first. This can help line up properties in desirable neighborhoods or with specific market values.

Notice of Default Lists

Notice of default lists consist of leads that have received notices of default. Once someone receives a public notice of default, they become legal to market to without disclosures or an offer of credit. Since the owner faces risk of foreclosure, they may be highly motivated to sell their property. However, be sure send your marketing quickly since the foreclosure process has a fixed timeline.

Filters

Adding filters to your mailing list can help you target a certain audience. Adding a date-of birth-filter to an absentee owned property list can help target leads approaching retirement age. If someone considers retiring, they may want to sell a second property. Adding a purchase date helps locate potential clients that have owned the property for a while. This avoids marketing to leads who have just recently purchased a property and are unlikely to consider selling. Picking appropriate filters for your mailing list helps locate potential clients with more interest and more motivation. Filters also help locate desired properties, such as properties with a certain square footage or bedroom count.

To learn more about different types of available mailing lists and the filters you can use, click here. Contact us today to see which mailing list pairs best with your campaign.

Category : direct mail marketing | find motivated sellers | Mailing List Filters | Targeted Mailing List
23
May

A well-prepared marketing plan can improve the consistency of your responses. If implemented correctly, your marketing plan can ensure your leads are both manageable and steady. Think of it as your strategy for success! Below are the four stages of marketing plan preparation:

Choosing Your Campaign
To begin preparing your marketing plan, you must first establish what type of campaign you would like to pursue. Perhaps you are interested in wholesales, short sales, leasing options, or something else entirely. Your target audience will develop during this initial stage.

Once your target audience is established, you can select the mail pieces you would like to send and the manner you would like to send them in. Maybe you will choose to set-up an ongoing campaign that will mail automatically. Perhaps you would rather focus on a mutlti-touch campaign so your name is in front of a single mailing list more than once. You may even decide to send a mixture of both. Whichever way you decide to send your mail pieces, you should have a clear intent. What are the results you are aiming for? How will your results affect your year’s goals? It is important to plan on your end goal so your campaign can build off of a solid structure.

Securing Your Mailing List
Once the target market has been chosen, you can begin assembling a list of potential clients. Consider including a filter for the purchase date, date of birth, and owner type when creating or purchasing a mailing list. Filters help weed out anybody that may not fit your campaign’s needs.

Selecting Your Timeline
After determining your mailing list, you can begin to create a timeline for your mail piece. For example, if your campaign mails out on a Monday, it may take a few days for your target audience to receive your mail piece and start responding. Depending on the response rate and the chosen area, it may take some time to close a deal.

When creating your marketing plan, you must prepare for this waiting period between your mail date and response time. Staggering your mailings will help reduce these down times because it will also stagger your response. Keeping this in mind, you can better plan for the amount of time between touches of a multi-touch campaign or between each new batch of an ongoing campaign.

Evaluating Your Results
Finally, you should determine if your campaign was fruitful. If you had a high response, you can plan on sending another similar campaign. If your response was lower than expected, you can adjust your future campaigns. This may mean choosing a different mail piece, adjusting the filters on your mailing list, or targeting a different audience. Your evaluation of your campaign will help correct what did not work and leverage what did work. This means each campaign can improve!

Start preparing your campaign by browsing some of our yellow letter, typed letter, and postcard templates. To learn more about how to prepare your marketing plan, call us at 1-888-294-0780.

Category : direct mail marketing | Drip Campaigns | Goal Planning | Real Estate Marketing
18
May

When it comes to a multi-touch direct mail marketing campaign, consistency = results. Multi-touch campaigns will allow you to send a consistent message to a targeted mailing list and can generate better results! If you’ve ever wondered if a multi-touch direct mail marketing campaign is right for you, here are just some of the reasons why it could help you grow your business:

Establish Credibility
Many people would be cautious when selling their home and understandably so. However, reaching out multiple times assures your audience that you are a credible and legitimate buyer. In addition to establishing credibility, multi-touch campaigns also boost brand awareness. After receiving multiple mail pieces, your audience is more likely to remember your name. That means they will be more likely to reach out to you when they are ready to sell.

Save Time
We can help you create a customized multi-touch direct mail marketing campaign and take care of the follow up for you. After a one time set up, we will send your follow up touches within a timeline of your choosing. After your campaign is complete, you can also reuse the campaign and experiment with different targeted audiences. This can mean using different mailing list filters, changing the geographic area, or switching up the presentation or color schemes.

Increase ROI
When it comes to direct mail marketing, more is usually better. While sending out one letter can be effective, many people may overlook the single touch. By reaching out multiple times, you become unforgettable to your target audience. That will increase the likelihood of them reaching out to you. You can also track the response rate of each touch and find which mail pieces and messages work for your targeted area, ensuring even more success on your future campaigns.

With the many benefits of a multi-touch campaign, it’s time to give it a try and see the results for yourself! We can help you set up your campaign including hand addressed yellow letters, stationery letters and postcards to ensure you get the most out of your multi-touch direct mail marketing campaign.

Call us to learn more and start your multi-touch direct mail marketing campaign today at 1-888-294-0780.

Category : direct mail marketing | Drip Campaigns | Follow Up Campaigns
28
Apr

Marketing works. Good marketing works better. What are some things that will improve your results? Using a targeted mailing list so you are sending your message to people who are interested is important. Sending a message your audience can read and understand is also important. An often overlooked approach with direct mail marketing is consistency. Keeping your message in front of your targeted mailing list is something that can improve the results of your marketing, and this is known as a ‘Drip Campaign’ or a ‘Multi-Touch Campaign’. Using a drip marketing campaign has several benefits:

1. Visibility – A Drip marketing campaign gets your message in front of your target mailing list several times. Does that matter? Well, how many Geico commercials have you seen?

2. Usefulness – Done correctly, a drip marketing campaign can give the people on your targeted mailing list the right information, at the right time. Want to explain the steps of the probate process to people who may be an executor for the first time? A drip campaign is the perfect way to do that.

3. Saves you time – How? You set-up your drip marketing campaign and the campaign mails out on your schedule. Simply set it up and then answer the calls.

4. Done on your schedule – Different targeted mailing lists should have different timing between each mailing. Whether it’s two weeks between each drip or eight weeks, we can tailor the schedule to help make your marketing campaign as effective as possible.

Keeping your message the same but using different words and a different presentation can also improve your response rate. By mixing and matching your mail pieces and color schemes you can improve your response rate. Those differences can include the type of mail piece (yellow letter, typed letter, postcard, or others) and also the type of envelope.

Category : direct mail marketing | Drip Campaigns
13
Mar

Want Results?
Then set up a multi-touch direct mail campaign! Many people send out one letter and expect to get results. Though you may close a deal with one letter, you can dramatically improve your results with a multi-touch direct mail campaign. Without sending multiple mail pieces you may be missing out on potential clients because people have not noticed or read your message. The secret that can make your marketing more successful is to use a multi-touch direct mail campaign.

Sending a similar message to your list several times will make your name and brand familiar to your audience. The people on your targeted mailing list may not be ready to sell now, but eventually they will. When they are ready, who will they call? YOU! Each time you reach out to your audience the more likely it is that they will remember you and associate your name with your offer. This means when they think about selling their home, they’re going to call you!

Consistency Closes Deals!
When starting a multi-touch direct mail campaign make sure your message is consistent. This includes the name you are putting on your mail piece and also the message you are communicating. You want to build rapport with your potential clients, and the best way to do that is with consistency. That will reinforce your message, and before you know it you’ll be getting calls.

Put yourself in their shoes
If you were to receive a marketing letter in the mail and you had never heard of the person or their brand before, what would you do? You would most likely be skeptical and throw it away. Would you sell your house to a stranger who has reached out to you ONE time? Probably not! Selling a property is a big step, and you want to go through that process with someone you trust. When you set up a multi-touch direct mail campaign your targeted mailing list will see your name many times. After seeing your message several times the people on your targeted mailing list will start to recognize your name and they will be more likely to reach out to you.

Call us today at 1-888-294-0780 and our great staff at Yellow Letters Complete can help you set up your multi-touch direct mail campaign today!

Category : Uncategorized
6
Feb

At Yellow Letters Complete, we offer several personalized marketing mail piece options to fit practically any marketing campaign. Each letter is mailed in a hand addressed envelope, so your message is sure to be read. Continue below to read more about mail piece options for direct mail marketing and to see which one will work best for your next personalized marketing campaign.

Yellow Letters: Our Yellow Letters are created by loading a real person’s handwriting and adding variability to the characters. This means the first “a” looks different from the second “a” and so forth. Because each letter is stuffed into a hand addressed envelope the recipient will open the letter and read the message. Our Yellow Letters are one of the most effective mail piece options for people who want to send an informal marketing piece. Browse some of our Yellow Letter Templates here.

Real Estate Marketing Yellow Letter Example

Typed Letters: Typed Letters allow for a more formal image while still maintaining a personal touch. Our Typed Letters are appropriate for most campaign types, but they flourish in campaigns with a serious tone. Each letter can be signed with a digital signature or a wet ink signature in your choice of blue or black ink. Consider adding a logo or color letterhead to increase your professional image. Of all mail piece options, typed letters can be the most effective way to build credibility. See some of our Typed Letter Templates here.

Real Estate Marketing Typed Letter Example

Postcards: Postcards are best used as a follow-up touch to keep your information in front of your clients. Though they do not boast the same response rates as Yellow Letters or Typed Letters, one of the lowest cost mail piece options is a postcard. For people sending multiple mail pieces to the same list or operating on a lower budget postcards can be a good choice. Our postcards are available in several bright colors, so they are sure to stand out. Check out our postcard templates here.

Real Estate Marketing Postcard Example

Greeting Cards: Our Greeting Cards are perfect for holidays and thank you notes. They are a great option to use for customer retention. The message inside is used with our proprietary variable font software, just like our Yellow Letters, so it feels personal. The image on the outside is also completely customizable. Simply send us a picture, use your logo, or we can provide an image for you. Click here for more information on greeting cards.

Greeting Card Marketing Letter Example – Outside


Greeting Card Marketing Letter Example – Inside

Door Hangers: Door Hangers are a great tool for targeting neighborhoods. Simply choose the color and message you would like and we will ship your Door Hangers directly to you. Click here to read more about Door Hangers.

Real Estate Marketing Door Hanger Example

Consider picking a few products and sending a multiple-touch campaign. Using the most effective mail piece options for each touch will go a long way towards improving your response rate, and keeping your information in front of your clients will make sure that you say top of mind. Read about which hand addressed envelopes you can pair with your personalized marketing mail pieces or contact us today to learn more about our products.

Category : Uncategorized
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