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17
Oct

At Yellow Letters Complete, we are famous for our yellow letters, but did you know there are actually two different options when it comes to our yellow letters? We have a Premium Yellow Letter and a Hand Addressed Yellow Letter. Here are a few differences between the two:

Hand Addressed Yellow Letter
  • Standard Postage (or add First Class Postage)
  • Hand Addressed Envelopes
  • Return Address Label
  • We print the letters by using our proprietary variable font software. This variable handwritten font makes each character look slightly different, so it still looks authentically handwritten.
  •  We personalize the letters with a mail merge.
Premium Yellow Letter
  • First Class Postage
  • Hand Addressed Envelopes
  • Handwritten Return Address
  • Letters are written by hand, then duplicated to ensure accuracy.
  • Personalization is done by hand by the same person who wrote the letter.

Both yellow letters include the following:

  • Your letter verbiage customized to your needs, or your choice of one of our templates.
  • Your contact information on the letter so your leads can contact you directly
  • Hand addressed invitation envelopes for optimal results (Written by hand)
  • Your choice of red, blue or black ink

For most campaigns, the Hand Addressed Yellow Letter works best. These orders have fast turn around times, often mailing within a few days of your order! This cost effective option maintains a personal appearance by using our proprietary variable font (which we created by loading real, variable handwriting onto each page). Whether you are a direct mail marketing novice or a seasoned veteran, our Hand Addressed Yellow Letters can be a great option for your campaign!

Premium Yellow Letters are suitable for campaigns that do not have urgent timelines, as the turn around time is longer than a Hand Addressed Yellow Letter. However, the personal touches of a Premium Yellow Letter can give your campaign a competitive edge. Taking a look at your target market, and your budget, will help you decide between these two great yellow letters.

Watch the video below to learn more!

 

Category : hand addressed envelopes | yellow letter | yellow letters
10
Oct

At Yellow Letters Complete, we offer both handwritten envelopes and font envelopes. Each envelope style offers unique benefits and can help your direct mail marketing campaign get results. So which is the best choice for your campaign? Continue below to find out!

Handwritten Envelopes

Our handwritten envelopes are all individually addressed by hand. No robots, no fonts.  Our team of writers actually hand address each and every envelope!

Pros:

  • The envelopes are each addressed by hand, so the open rate is higher than any other mail piece
  • Writers can adjust and accommodate special instructions
  • Available in red, black, and blue ink. Can also use special colors if requested.

Cons:

  • Per unit price is more expensive than other envelope options
Font Envelopes

Our font envelopes are a budget friendly alternative to our handwritten envelopes. We created the font used on our font envelopes by loading real handwriting into our proprietary font software. This gives variability to the letters, making the envelope appear handwritten.

Pros:

  • The per unit price is less expensive than the truly handwritten envelopes
  • The font on the envelope will match the yellow letter inside

Cons:

  • While font envelopes can still get results, nothing can compare to the unmistakable authenticity of real handwriting, so the open rate is lower than handwritten envelopes

Both handwritten and font envelopes can help your direct mail campaign stand out and increase your response rate. Both are available for invitation style envelopes and #10 business style envelopes, so you can choose the right fit for your campaign. For information about our envelopes and which style you should choose, contact us today!

Category : direct mail marketing | hand addressed envelopes
3
Oct

Want to get your phone ringing with motivated sellers? At Yellow Letters Complete, we provide a variety of mailing list options for you to choose from. With us, you can ensure you are getting high quality and up to date targeted mailing lists. To help you maintain a competitive advantage, we also suppress our leads for six months. This means your mailing list won’t be available to any other customers for six months after purchase, helping lower competition.  

Not sure where to start? No problem! We provide a variety of mailing list filter options and can work with you to help you define and locate your ideal target audience. In addition to helping you create custom targeted mailing lists, here are some of our most popular leads lists options:

Absentee Owned Leads

Absentee owned leads include properties that may be rentals, vacation homes, or a house that is sitting vacant after the tenants have moved. To help you create a targeted list, we can include filters for equity, purchase date, and date of birth of the owner among others. When running a count for your area, we typically start with a date of birth targeting a retirement age for the owner (retirement age usually helps with motivation to sell) as well as a purchase date of at least 5 years ago (older purchase dates also help with motivation). We can also include build date, loan to value, number of bedrooms, and many more!

Property Buyer

Property buyers can be found by reaching out to high net worth or renter leads. Leads that are currently renting work well if you are looking for a lease option tenant or have a starter home that you are looking to sell. The high net worth leads include individuals that have a minimum of $1,000,000 in liquid assets. We can also filter your list for real estate investors including the number of properties the person owns loan to value, and a recent purchase date to help target your list.

Notice of Default Leads

Notice of default leads include owners that are currently in the foreclosure process. We can filter these leads by the date of the foreclosure filing or auction date. Defaulted borrowers are often more motivated. Plus, since these lists are public record, you don’t have to worry about compliance concerns.

The key to successful direct mail marketing campaigns are high quality targeted mailing lists. So give us a call today and let us help you get your phone ringing!

Category : direct mail marketing | mailing list | Mailing List Filters | Targeted Mailing List
25
Sep

You sent out one mail piece for your direct mail campaign, and you’ve had a few calls! But did you receive as many calls as you could have? Perhaps not. Mailing to your list once is a great start…but that’s what it is: a start.  After your first touch, make sure to send a follow-up mail piece to your leads to help motivate even more response.

Your direct mail campaign should bring you results, and sending to your list more than once will help increase your response rate. If you’ve taken the time to get quality leads, don’t miss an opportunity by only mailing to your list once!

Our hand addressed envelopes will help you stand out from your competition and encourage your leads to read your message. However, in order to establish a relationship with your leads, you should reach out to your mailing list multiple times. When you send a follow-up, you will keep your information in front of your audience and establish trust. This, in turn, will increase response rates. As your leads begin to recognize your name and what you have to offer, they will reach out to YOU when they are ready to sell their home.

At Yellow Letters Complete, we make it easy to plan and schedule a multiple touch campaign. Simply choose your templates and we will send your mail pieces automatically on the schedule of your choice. We will even take out any name removals you may have from your subsequent touches. Just send the names you’d like to remove in one batch at least one week before your next mailing, and we’ll remove them for free! Talk about easy!

Category : direct mail marketing | Drip Campaigns | multiple touch campaign
12
Sep

I spend a fair amount of time on the phone with our clients every day.

I enjoy helping people grow their businesses, and then hearing their success stories when they come back for their next campaign.

These discussions usually go along the lines of, “Hey, I just closed a deal, and I made $$$$$!”

Then I say, “Wow, that’s fantastic! Congratulations! Want to do it again?”

Then we talk about their responses, what went well, what didn’t, and what we should think about changing to make the next campaign even more effective than the one that just made them thousands of dollars.

Something that’s been bubbling up in these conversations recently is the effectiveness of postcards. Postcards can work, if done the right way. We frequently see postcards working as part of the recipe, but generally not as the whole recipe. When sending out postcards it can be tempting to put a few paragraphs of information, giving lots of detail about how you can help the individual. Here’s an example of a postcard someone mentioned this morning:

Let’s set the scene. You get your mail and set it on your kitchen table. Among the grocery store flyer, credit card application and bank statement, you see a small postcard. That postcard has four paragraphs of text on it. In fact, there is so much text on the postcard that it’s printed in a size 9 font. Are you going to take the time to read that? Maybe? Or maybe not?

Now think about your target demographic on your mailing list. Are you marketing to people who have owned a property a long time? People who are likely to be retirement age? For now let’s disregard the possibility that the person may not be interested in reading that much text. Is the individual even physically capable of reading that small text? If they won’t (or can’t) read it, what will that do to your response rate?

Then we have a simple postcard like this:

It’s concise. The font is large enough for a person to read without having to turn on a light or put their glasses on. It can be printed on a bright color cardstock to help it stand out, and since it’s a simple postcard it doesn’t take long for the person to read it. That makes it more likely to generate calls for you.

See more examples of effective and simple postcards here.  

Category : Drip Campaigns | postcards | Quality Direct Mail | Real Estate Postcard Marketing
6
Sep

Choosing an effective mail piece can dramatically increase the response from your direct mail campaign. Ineffective mail pieces can leave your leads confused, hesitant, or even dismissive. So how can you predict if your mail piece will flop or soar? Get to know your target audience!

To get the best response from your target audience, you need to choose an effective mail piece that resonates with your leads. For every campaign, you want to make sure your message is clear, concise, and includes a call to action. If your mail piece is easy to navigate, your leads will be more likely to read your entire message. Keeping your name and contact information in an easily located space will also encourage response from your leads.

So that’s it, right? Not quite. You also need to make sure your message is appropriate for your campaign. If you are mailing to a formal or serious list, such as a probate list, using silly graphics or playful language can be inappropriate. On the other hand, if you are marketing to a more casual list, experimenting with seasonal colors or graphics can help your message stand out.

Likewise, the actual mail piece can affect the reception of your message:

Yellow Letters

Since they have such a personal appearance, yellow letters are perfect for a friendly introduction or inquiry. Yellow letters work well as a stand-alone mailing or as a part of a multi-touch campaign, especially since the ink color can be adjusted for each touch! While they are effective with most lists, they work best for lists that allow for a more casual feel. 

Typed letters

Typed letters allow you to maintain a professional appearance and can be customized in several ways. Include your logo, color letterhead, signature, picture, and more! Like yellow letters, typed letters can be used either as a single touch or multi-touch campaign. These can be effective with most list types, but are an especially good fit for formal lists.

Postcards

With several vibrant colors of cardstock to choose from, postcards are a great way stand out and keep your name and information in front of your clients. Postcards can be modified to have a more serious appearance or a more playful appearance depending on your target audience. These work best as part of a multi-touch campaign and are a cost-effective way to follow up with your leads.

Stationery

Stationery can help you show your creative side and make a connection with your leads based on a season, holiday, and more. Our stationery letters work particularly well for lists that allow for a casual feel, such as absentee owned or owner occupied leads.

Greeting Cards

In order to follow up or thank your clients in a personal way, consider using greeting cards. Greeting cards can be customized with your chosen graphic or logo, and can also be modified to appear more formal or casual depending on your list. Greeting cards are a wonderful way to reach out and thank past clients to encourage more business or even referrals.

Not sure where to begin? No problem! At Yellow Letters Complete, we offer several tested and proven templates for yellow letters, typed letters, postcards, stationery, and greeting cards. Simply choose your favorite template and we will take care of the rest!

Category : direct mail marketing | Greeting Cards | hand addressed envelopes | postcards | Stationery Letters | typed letters | yellow letter | yellow letters
30
Aug

One of THE most important components of a direct mail marketing campaign is the targeted mailing list. The mailing list you use will either make or break your campaign, so you want to choose wisely. The cheap and easy route always sounds great in the beginning, but once you spend your precious dollars on a direct mail campaign and don’t reap any results, you may regret taking the “easy road”.

Making sure you get a targeted mailing list can make a big difference for your campaign. If you have an outdated list, very few motivated leads will see your message. You want your message to be read by people who are likely to sell, and creating a targeted mailing list using different mailing list filters will make all the difference.

Use your marketing budget wisely and send your direct mail to a targeted mailing list. When starting your campaign, ask questions! Which filters tend to work the best? Does the data provider suppress their leads? Are the records old, or updated frequently? These are important to ask so you know exactly what you are spending your time, money, and effort on.

Here at Yellow Letters Complete we suppress our data to get YOU better results! Many list providers don’t do this, meaning they sell the same list as many times as they can. Since our data is suppressed, we will not give the leads you purchase through our company to anyone else for at least six months. This helps lower your competition. We update our data daily and scrub it against the National Change of Address database. This means your mailing list will be accurate and up to date.

Choosing the correct filters will give you a targeted mailing list, but this also means the amount of available leads can decrease significantly if you choose too many filters. To get the best of both worlds (quality and quantity), target as large of a geographic area as you are comfortable with and stick with the mailing list filters that are the most important to you.

Using these tips will help make sure you are using a targeted mailing list to focus on motivated leads. So what are you waiting for? Call us at 888-294-0780 and create a custom mailing list tailored to YOUR needs.

Category : direct mail marketing | find motivated sellers | mailing list | Mailing List Filters | Targeted Mailing List
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