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16
Aug

Your marketing is available at your fingertips… because at Yellow Letters Complete, you can quickly and easily order your direct mail marketing campaign ONLINE! You can customize your campaign to suit your needs, and once everything is filled out, simply submit your order and we will handle everything else.

Follow the steps below to order your yellow letters online. The example below is for one of our yellow letter templates.

Step 1: Choose your template and click “Order Now”

Order Yellow Letters Online

Step 2: Customize your campaign

Choose the quantity for your campaign, your envelope address style, whether you need a mailing list or have your own to provide, your envelope and ink color, your method of delivery (either mailed on your behalf or shipped to your address), and your postage type (either First Class or Standard postage).

When you finish filling out this information, click the next button to proceed with your order.

Step 3: Fill out your personal information

Input your name, the phone number for the mail piece, the email for proofs, and your return address.

**There will also be a space for special instructions below the email field

Then, click the “Pay Now” button.

Step 4: Input your payment information

Fill in the billing details and include any special notes for your order. Once you click “Continue,” it will prompt you for your payment information. Fill in the fields and click “Pay Now”.

ALL DONE! We will send you an email upon receipt of your order letting you know that the Yellow Letters Complete team is working on your proofs. The entire process can be completed in a couple minutes, and then we take care of the rest!

Category : direct mail marketing | Blog
9
Aug

Did you know that you can make money simply by sharing how well hand addressed direct mail marketing works? Consider becoming an affiliate! As a Yellow Letters Complete affiliate, you will get a commission for every referral you send to us that orders letters.

Do you know of a great housing market or an area with desirable homes? Refer your friends or students and we can pull a targeted mailing list for their letter campaign. That means you can make money just by talking to your friends!  

If you are running seminars or programs, we can also set up a custom marketing package for your students. You can choose to include a letter or sequence of letters in order to create an easy-to-order package. That way, your referrals can call, mention your name or package name, and condense the order process into a few short minutes. You can also be sure your referrals have access to the real estate marketing letter templates and postcard templates you know are effective. With such a fast process, you can encourage even more people to order and increase your commissions!

But wait, there’s more! Do you have a website? We can send a banner to you so your friends or students can easily start a marketing campaign. Getting commissions as an affiliate has never been easier!

For Yellow Letters Complete affiliates with many students, we can even create unique landing pages to help guide your referrals. This will make it easy for your students to start a marketing campaign with your proven real estate marketing letter marketing templates. With one click of a button they can order what you have set up for them and YOU GET PAID!

The best part about becoming a Yellow Letters Complete affiliate is that it’s free! There is no set-up fee or initial investment, and you can sign up for FREE right here! Once you have signed up, we will send you some samples of our products for you to have on hand.  

Category : direct mail marketing | Goal Planning | yellow letter affiliate program | yellow letters affiliate | Blog
30
Jul

Are you looking to begin a direct mail marketing campaign, but feeling a little lost? Starting a campaign can help guide motivated leads into your pipeline…but it can also be intimidating to start. While direct mail marketing can help improve your response, going in blind may leave you missing fruitful opportunities. At Yellow Letters Complete, we are here to help you learn direct mail marketing so you can make informed decisions and get results! Maybe you have a list of questions you’d like answered, or maybe you’re not sure what your list of questions should even include. To help you prepare for your campaign, we are introducing a brand new Video Library.

Our Video Library includes several videos covering a variety of marketing topics. Simply scroll to the topic you are interested in, and click on the video link. Each video is about a minute long, so you can quickly and efficiently learn about direct mail marketing. Every video also includes a link to other helpful pages on our website, recommended videos, and an easy access order page!

A great tool to learn direct mail marketing for both novices and veterans alike, our Video Library can help you perfect your campaigns. By keeping informed, you can make sure your marketing stands out and stays ahead of your competition. Think of our Video Library as your own personal guidebook to creating a successful campaign. And all you have to do is sit back, watch, and learn direct mail marketing!

Having trouble finding a certain topic? You can call us at 888-294-0780 or email us at info@yellowletterscomplete.com with your question. Our team at Yellow Letter Complete can help guide you through your order process. You can also check out our Blog for more helpful marketing tips and tricks.

Click here to visit our Video Library and make sure to check back for more videos – we add new videos every month!

Category : direct mail marketing | Goal Planning | Blog
16
Jul

The phone is ringing, and this is supposed to be a GREAT moment! Your smart marketing is bringing in motivated sellers… but you don’t think you are ready. You decide you need more time to put together your notes, a script, or just collect your breath, so you don’t answer the phone. However, if you let the call go unanswered, you have just wasted your precious marketing dollars! Don’t let this happen: prepare yourself. Talk to your peers, get a few words of advice, and just go for it.

The first call can be intimidating, but it gets easier! Once you’ve taken a few calls, you’ll figure out what works for you. But in the meantime, here are some basics:

Ask questions.

With each call, you should first ask for your lead’s name and phone number. This way, you will be able to follow up with them after the initial phone call.

The main goal is to buy their property, so you need to know about the property in question. What is the address? How many beds and baths does the property have? What is the condition of the home? Is it vacant or is it occupied? How much do they owe on it, or do they own it out right? These questions should all be part of your motivated seller call script and will help you make an informed purchasing decision.

Here is a tip: if they don’t sound motivated to sell, chances are they aren’t going to sell. Trust your gut, and don’t waste your time! Keep it professional, but don’t let them take time away from other motivated sellers.

If you need a little more guidance, check out our “What to Say to Sellers” manual here!

Download your free Motivated Seller Call Script and start closing deals today!

Category : direct mail marketing | find motivated sellers | Goal Planning | Blog
9
Jul

When creating your direct mail marketing campaign, there are quite a few important details to consider. From the mail piece to mailing lists and more, it’s important to take time to plan your campaign to ensure you get the best results possible. At Yellow Letters Complete, we’re here to help. From beginning to end, we can help you create a unique campaign that gets your phone ringing!

One factor to consider when preparing your direct mail marketing campaign is the phone number you are going to provide for your target audience. With so many options available, such as Google Voice, answering services, business lines, and cell phones, it can be difficult to decide what will work best for you. Before making a decision, think about the size of your campaign and the expected response rate. For larger campaigns, you may want to consider an answering service. For smaller more manageable campaigns, a personal or direct number may be more suitable.

You will want to provide a toll free number or, ideally, a local number for your target audience. This will help to establish trust among your leads. Don’t have a local number? Not a problem! At Yellow Letters Complete, we offer inbound call tracking services. Included with this service is a phone number with a local area code that can be forwarded to the number of your choice. A trackable phone number can also help you measure the response rate from your direct mail marketing campaign. Our service provides real time reporting of your calls including the call count, the duration of the call, and caller id. This allows you to keep track and follow up with prospective leads.

When creating your direct mail marketing campaign, every detail counts! At Yellow Letters Complete, we can help you get your direct mail marketing campaign started today!

Category : direct mail marketing | Goal Planning | testing and tracking | Blog
2
Jul

Out of all of the factors that go into a direct mail marketing campaign – the mail piece, mailing list, postage type, message, color choice, etc. – the timeline seems pretty insignificant. As long as you mail the right mail piece to the right person, that’s all there is to it, right?

Unfortunately, no.

Mailing the right mail piece, to the right person, at the right time is key.

A variety of factors can affect your direct mail marketing timeline. Mailing during major holidays, for instance, can put a damper on your response rate. For example, if your letter arrives around the 4th of July, your lead may not be home. Once they are home, they have a pile of mail to sort through. They may be tired from the holiday, or simply overwhelmed by the volume of mail they must sort through. Your lead may not take the time to open and read your letter, even if they would under normal circumstances. Instead, focus on mailing a few weeks before or after the holiday to increase your response rate. You can even send your mail piece with seasonal graphics or colors to help stand out.

The same reasoning also applies to weekly mailings. At Yellow Letters Complete, we mail on Mondays and Fridays because that gives your mail piece the highest chance of arriving to your leads midweek. This helps avoid the “Monday Blues” and the “Weekend Jitters.” Simply put, when your leads are distracted, they are less likely to open, read, and respond to your message.

Finally, make sure you are watching the news! Other timing factors can affect your campaign’s response, such as mailing during a large storm or weather abnormality in your target area, or mailing during an election and other local days of importance (such as festivals, strikes, and more).

By working to avoid mailing during these “distracted” times, you can make sure you’re leads are receptive to your campaign!

Category : direct mail marketing | marketing plan | Seasonal Mail Piece | Blog
18
Jun

Looking for a new way to gain leads and close more deals? Try direct mail marketing! In today’s fast-paced, digital environment, direct mail marketing remains a steadfast and effective method, standing out from the barrage of emails and junk mail that people receive every day. At Yellow Letters Complete, we provide a variety of effective mail pieces and templates to help get you results! From yellow letters, typed letters, postcards and more, we’ve got you covered!

Still on the fence? Here are just some of the reasons why direct mail marketing is so effective:

Personal

We understand the importance of personalization in your direct mail marketing efforts. When your leads receive a personalized letter, they will be more likely to read your message and respond! Not only can we include the name, property address, and any other personalized field you would like in your letter, but we also send your letters in truly hand addressed envelopes. That’s right, each envelope is hand addressed by a real person! We mail your letters in hand addressed invitation style envelopes so your letter will look like an invitation or a card from a friend. We also offer a variety of seasonal color options for your envelope or postcard to help customize your campaign.

Tangible

Another benefit to direct mail marketing is that it is tangible. Being able to physically hold your mail piece can leave an impression with your target audience. Your leads may hang a physical mail piece on the fridge or place it on a desk, serving as a reminder each time your leads see it. You can also experiment with a variety of mail pieces and find out which works best for your audience.

Targeted

Direct mail marketing with a targeted mailing list allows you to focus on a specific audience and hone in on individuals more likely to respond to your offer. You can use your own mailing list, or we can provide a targeted mailing list for you! We provide a variety of targeted mailing lists and can help you narrow down your audience based on a variety of filter options. You can learn more about the types of targeted mailing lists we offer here.

Category : direct mail marketing | find motivated sellers | hand addressed envelopes | Mailing List Filters | Targeted Mailing List | Blog
12
Jun

Picture this – After a long day, you come home and switch on the TV. Whatever channel or show you put on, you can count on one thing: commercials! You probably see so many, in fact, that when you think of car insurance, you immediately picture Geico’s charismatic gecko or Progressive’s comedic Flo. Just about every product or service you may need has a commercial: cars, laundry detergent, snack foods, hotels, clothes, pet supplies, and so much more. And you remember them; you may even be able to quote some! When it comes time for you to purchase a product or service, chances are you’ll be drawn to the one that appears in commercials.

A successful direct mail marketing campaign should be approached in the same way. Sending a mail piece with a clear message and call to action is a great start. But that’s what it is: a start. In order to get the most response from your mailing list, you should reach out more than once. For most mailing lists, five or six times is the sweet spot. This way, your message remains consistent, but not overwhelming. And just like a commercial, your leads will remember your name when they are ready to sell!

At Yellow Letters Complete, we offer multi-touch campaigns so you can set your entire campaign up in one simple step. We set up one direct mail marketing campaign for you, and then we mail each touch on the timeline of your choice. Everything runs smoothly and automatically. This means you can spend less time setting up direct mail marketing campaigns and more time answering your phone!

The best part is that we can set up your multi-touch direct mail campaign with the number of touches YOU choose and can include any combination of mail pieces that you would like, such as yellow letters, typed letters, stationery letters, postcards, and greeting cards. The set-up is easy and the possibilities are endless!

Call us today at 888-294-0780 for more information!

Category : direct mail marketing | multiple touch campaign | Blog
7
Jun

Peanut Butter and Jelly, Macaroni and Cheese, Cake and Frosting … all are amazing duos in life. They compliment each other. However, there is another great duo you might not have heard: Yellow Letters and Targeted Mailing Lists!

Yellow Letters in hand addressed envelopes are a great way to market to your target audience. The hand addressed envelope looks like an invitation or a letter from a dear friend. They are more likely to get opened and, in turn, increase your response. Once your leads open the envelopes, they will see a unique, personalized letter. So what will they do? Read it!

Still, while letters do a lot of the heavy lifting so to speak, the mailing list is equally crucial to a successful campaign. Who is receiving your mail piece? A mailing list can determine how a campaign performs. If your letters are not reaching motivated leads, your message may not bring in much response. However, making sure to use a high quality, targeted mailing list will help your message reach your ideal audience.

At Yellow Letters Complete, we offer both marketing letters and targeted mailing lists! Our tested and proven yellow letter templates will stand out in a crowd and get your phone ringing. We also offer several mailing lists and a variety of filters. We even suppress our mailing list data for six months, meaning you have exclusive access to the leads we provide for at least six months. Talk about a winning combination!  

While both Yellow Letters and Targeted Mailing Lists offer several benefits individually, they can truly shine when working together! A good direct mail marketing campaign will not go unnoticed. By pairing your yellow letters and targeted mailing lists, you can get motivated leads calling YOU!

Category : mailing list | Mailing List Filters | yellow letters | Blog
31
May

As you begin to prepare your direct mail campaign, you will need to decide which type of postage you would like to use. So what’s the difference between First Class and Standard Postage?

Both First Class stamps AND Standard stamps are sticky stamps that we affix to the handwritten envelopes. However, there are some unique differences between these two postage types and how they can affect your campaign.

Here are some of the main differences:

First Class Postage

Pros:

  • Typically delivered within a few days (Great for time sensitive letters).
  • They are postmarked, which can give your letter more credibility when mailed from a local address.
  • There are several seasonal style options available depending on the time of year
  • Return mail is guaranteed

Cons:

  • Envelopes with First Class stamps are postmarked from the location they are mailed. That means if we mail your letters from our location, your handwritten envelopes will have a Wisconsin postmark (However, we can also ship the completed letters to you to mail from your location, so the postmark would be local).
  • First Class stamps are more expensive than Standard stamps
Standard Postage

Pros:

  • Envelopes are not postmarked using Standard Postage! Recipients will think they were mailed from your return address.
  • Standard stamps are a cost effective choice while still retaining a personal appearance.

Cons:

  • Letters mailed with Standard postage can take longer to arrive than letters mailed with First Class postage, with the post office stating a delivery of between 3-30 days. However, we generally see them landing within a week.

Standard and First class postage are both great options for your campaign, so it comes down to what your preferences are, and if your message is time sensitive. Both of these options will get your letter where it needs to be, and they will both get you results!

For more information, watch the video below:

 

Category : direct mail marketing | hand addressed envelopes | postage types | Blog
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