8
Oct

There’s something strangely captivating about handwritten letters and notes.

Print a survey and send it to a bunch of physicians via direct mail.

You will get responses, but not too many.

Now print the same survey and write a simple “Thank You” by your hand and post it
to the same physicians via direct mail.

You will get 41% more responses.

Whoa!

What’s going on here.

One-word answer: Personalization.

An average person today is exposed to no less than 5,000 ads per day (email, Facebook, Twitter, Instagram…)

On top of that, the average human attention span has shrunk to just 9 seconds.

Personalization

Your email, direct mail piece, Facebook post or letter is just another attempt to grab this 9-second window and would be thrown in the basket unless you do one thing.

Personalization.

Personalization is nothing but making your customers feel that you actually put some effort into your message and want nothing but good for them.

Personalization is at the heart of the concept of reciprocity.

Reciprocity

Humans are social beings. They are evolutionarily wired to reciprocate — do good in exchange for good and do the opposite when something bad is done to you.

Here is an experiment that proves the power of reciprocity in marketing. This is mentioned in Yes! 50 Scientifically Proven Ways to Be Persuasive by Professor Emeritus of Psychology and Marketing at Arizona State University, Robert Cialdini.

A survey was mailed to a bunch of prospective respondents in three iterations. Every iteration had a different form of cover letter.

  • The first one was a print cover letter.
  • The second one had a handwritten message.
  • The third one had a handwritten message and a post-it note.

Guess which one had the best response rate?

Yes, the third one — a massive 75%.

The first two had response rates of 36% and 48%, respectively.

The reason is simple: handwritten text immediately shows the reader you put some effort and spent some time for the recipient.

They reciprocate by responding.

If you are sending a printed letter, invitation or marketing piece, writing a short note mentioning a personalized message or a simple Thank You would boost response rates. For business communication, adding informal personal notes and attaching them with formal, printed letters is always a great option.

Example: A personal note from a CEO written on a post-it note attached to a business proposal.

Category : direct mail marketing | handwritten cards | thank you cards
27
Sep

You are looking for a shoe rack on Amazon.

You open Amazon and type “shoe rack” in the search bar.

On the first page, you see about 20 items. 

Here’s a startling fact: According to Amazon’s own data, there’s a 70% chance that you will choose a shoe rack from these 20 items.

Why?

Over 70% of Amazon shoppers never click past the first page of search results. Heck, over 35% click on the very first product listed on the first page. We are just so damn lazy!

Here’s another bombshell: The first item displayed in search results accounts for 64% of total clicks.

If you are an Amazon seller, the billion-dollar question is: how to make it to the first page.

Short answer: getting good, genuine reviews.

Long answer:  Again, getting good, genuine reviews. Lots of them. It’s beyond doubt now that Amazon’s mysterious A9 search algorithm which makes or breaks thousands of businesses daily gives the most weight to reviews (stars + review text) given by users.

See the “Amazon Choice” tab. The biggest factor it takes into account is “Highly Rated.”

How to Get Genuine Reviews on Amazon : Giving Customers a Pleasant Surprise

There’s no secret sauce here. Just make the best product, get great reviews, and you’ll cruise to the top.

Seems very simple and straightforward, right?

Here’s a caveat: customers rarely leave reviews and feedback.

Data shows that only about 10% of customers leave feedback.

Only the happiest or angry customers leave a review.

Let’s say I ordered a shoe rack. You package the item safely, do the postage stamps correctly and ship the item immediately. I get what I was looking for. Everything went as “expected.” There’s very little chance that I’d leave a review for your product.

There should be something beyond the customer’s expectations (in a positive way) that will make them more likely to give a good review on Amazon.

The Power of a Personal, Handwritten Thank You Note

Personalized, handwritten thank you notes politely urging the customer to leave feedback is one of the best and proven strategies to increase your product reviews on Amazon.

When you put a short, handwritten thank you note with your product before shipping, you achieve the following:

Making Customers Feel More Valued Motivates Them to Leave a Review

What makes customers unmotivated to give a review on Amazon and what to do about it?

Understand the subconscious.

95% of a consumer’s thought happens on a subconscious level.

I get my shoe rack at my doorstep. I unbox and see the product. Everything is as it should be. I go on with my Iife.

I subconsciously think that I am just one of the thousands of customers who are getting their shoe racks from Amazon.

No extraordinary experience with the purchase = no review.

Over 57% of customers say they feel valued when they receive a direct mail piece.

We are just hardwired to read notes written with wet ink on hard papers.

If I open the shoe rack box and find a handwritten thank you note directly addressing my name, I’ll definitely feel special and would consider giving a review on Amazon.

The Support Factor

After thanking your customer, if you immediately tell them to contact you in case of any complaint, concern or question, you’ll give a message to the customer: We are always ready to hear you and provide support.

Customer support is what makes or breaks businesses.

Gartner says that a whopping 89% of businesses are expected to compete mainly on customer experience.

If your customer knows that you are always a message away for an exchange, complaint or question, they’ll perceive that your company is great at customer support.

Not only do the chances of getting a review get a boost, but your customers are likely to keep buying from you.

Why? Over 96% of consumers say customer service is an important factor in their choice of loyalty to a business or brand.

Now, some examples for your inspiration:

Personal Notes for Amazon Orders: What Not to Do

Amazon is highly sensitive when it comes to marketplace protocols.

It’s extremely important that you take into account the following factors while writing/boxing personal notes in your orders.

  • Never ask the customer to contact you off the Amazon platform.
  • Don’t ask for positive reviews. Just politely urge the customer to tell you what they think about your product.
  • Don’t offer any incentive/discount in exchange for reviews.
  • Don’t overdo it. It’s never recommended to put long, multiple notes in your order box.
  • Don’t add direct links for your seller page.

Lastly, keep in mind that Amazon sees the buyer as their customer, not yours. For every completed purchase, Amazon sends a reminder to the customer to leave a review or feedback. Therefore, pushing your customers too much and contacting them again and again for a review could harm your business and overall standing on Amazon.

Execute the strategy smartly and enjoy a huge boost in your sales!

Category : handwritten cards | thank you cards | Uncategorized
6
Sep

Global spending on digital ads is reaching $100 billion.

Almost very entrepreneur, business and corporation aspires to spend dollars on social media marketing, because they “think” it’s the only way.

And yet the classic method of handwritten direct mail beats social media marketing when it comes to key metrics like response rate and ROI.

Shocking, right?

I am just getting started.

Here are all the reasons why you should prefer handwritten direct mail over social media marketing. 

1. Response Rate

Direct mail beats social media when it comes to response rates by huge margins.

In 2016, direct mail customer response rate jumped by a whopping 43%, according to The Data & Marketing Association.

Overall, response rate of direct mail stands at over 5%, while response rate for social media campaigns is just under 1%.

The reason of the spectacular response rates for direct mail is simple: we are wired to feel excited and pay attention to the stuff we receive in our mail box.

On social media our default mode to ads is NO.

In direct mail, we are curious enough to at least open the mail piece once.According to a study, 80% people scan or open the direct mail piece they got in their inbox at least once.

2. Targeting

Facebook and other social media platforms don’t allow specific, area-level targeting. For example, at Facebook you can only select for audience at the level of cities. What if I want to target audience in a specific neighborhood or street? 

Direct mail offers tons of targeting options. Take USPS direct mail targeting tool as an example. You can narrow down your audience to the level of street, and add filters like number of residents, average age range, average household size, and average household income of that zone.

With direct mail you can always make every dollar of your campaign count because you can research the market and deliver the mail pieces with total control. On social media, it’s all luck.

3. Personalization

People are losing trust in what they see online as ads. 

Data shows that an average person is exposed to over 4,000 per day on social media and other digital platforms.

There is no personalization on social media ads since the target is to get the maximum number of eyes on something that is designed for everyone.

Result: Users have stopped paying attention to social media ads. 

Direct mail is the solution, as consumers still prefer it.

Over 73% consumers say they prefer to get advertising pieces via direct mail. Over 57% people said receiving direct mail makes them feel valued.

4. Certainty of Reach

You can’t rely on social media as it’s fickle and heavily dependent on user trends, behaviors and demographics.

Consider this: In just about a year, over 20% of Facebook users aged 13 – 17 in the U.S left the platform because they got bored. 

6 out of 10 seniors in the U.S. don’t have a smartphone.

Internet connectivity in many neighborhoods remains limited.

On the other hand, direct mail reaches everyone. There are no barriers or uncertainty about its reach.

In 2016, just when marketers were starting to spend billions on Facebook video ads, the social media company admitted that it has made an error in reporting, wrongly inflating the results of video ads.

Companies were furious. But nothing could be done. Billions of dollars in ads spending were lost.Facebook’s organic reach has consistently dipped. That means the only way to stand out on Facebook and get attention of your fans is to boost post by giving Facebook a lot of dollars.

All of these things show that in social media marketing you don’t have the reins of your campaign in your hand.

In direct mail marketing, there is no question of whether your posts will “reach” the targeted audience or not. The reach is ensured to be 100%. 

With the reach and open rate ensured, it all depends on how you execute your campaign. If done correctly, handwritten direct mail could be a game changer for your business.

Category : social media marketing | Uncategorized
21
Aug

When you discover the simplicity and effectiveness of handwritten marketing letters its super exciting!

Everyone else is experimenting with Facebook Ads and Google Ads while you keep things simple. But after a while, it can become boring and annoying to be stuck doing manual labor when you time could be better spend.

But the process can be a bit monotonous right?

Here’s a sample of what all you need to do…

  • Decide the design, color and font style for your direct mail paper/card.
  • Buy a special printer to print these colored cards and letters.
  • Write addresses by hand on every envelope.
  • Buy stamps and envelopes. A bulk mail stamp from the post office usually costs $400.
  • Place a 47 cent stamp on each envelope.
  • Find a mailing company that offers you the best rates or try to reach a deal with the post office for mailing your bulk campaign letters.
  • Get a postal permit for $220 per year to send bulk letters consistently.
  • Write your message on the letters.
  • Fold the letters.
  • Put every letter in an envelope neatly.

Yes, handwritten letters are effective, but the process is so boring??

Friend, if you are screaming, “will someone please write these letters for me” rest-assured, Yellow Letters Complete is your answer!

Our business is actually setup to manage your marketing for you! Not just the first letter or campaign. But you entire calendar of leads, letters, list scrubbing, and follow up!

Wouldn’t you rather spend your time only following up on warm leads?

How about we work together to help your grow your business this year?

Given a decent campaign has a list size of over 10,000 and involves a well-timed, multi-touch handwritten approach, the time and money required to carry out your campaign by yourself are unimaginable.

Understand the Power of Delegation

Thousands of businesses fail to get results from their handwritten direct mail just because they don’t understand the power of delegation.

There’s a reason why Tim Ferriss, the guru of automation and author of “4-Hour Workweek” loves this quote:

“A man is rich in proportion to the number of things he can afford to let alone.”

—Henry David Thoreau

To be successful in your business, you have to focus on your core goals and outsource all the other stuff to the experts.

1. Save Time and Money

A single post stamp costs around 34 cents. If you outsource your handwritten direct mail, it’d cost you about 50 cents per postcard (printed, stamped, and mailed). If you decide to do it yourself, you will have to cut postcards from a large cardstock, stamp postcards, write and go to the post office. And guess what, you will end up saving no money.

How?

Let’s do the math:

Stamp: 34 cents

Ink and Paper: 6 cents (on avg.)

Post Office Cost per Postcard (10 cents)

Intangible Costs: time, hassle

Resulting Cost: 50+ cents per postcard/letter.

And the resulting postcards and yellow letters aren’t that good when you compare them to the finished product produced by pros like Yellow Letters Complete.

2. Get Countless Design, Font Options

Outsourcing your handwritten direct mail campaign would give you several design options, fonts, scripts, page colors, and styles.

On the other hand, if you do it all by yourself, you will keep trying to cap the costs, which would limit your design and styling options.

Compromising on quality ensures the failure of your handwritten direct mail efforts.

Here’s what an average person would do when they try to do everything on their own:

And here’s a type of letter that promises over 5% response rate:

Consider the number of options and flexibility you are getting:

For just 79 cents you get:

  • Each letter with a personalized message, homeowner’s name, and property address.
  • Letters mailed on auto-pilot to new leads every week
  • Different wording for different targets
  • Your contact information written on letters/envelopes
  • Return address label on the back of the envelope
  • Choice of Standard Mail Postage or First Class Postage
  • Choice of red, blue or black ink
  • Phone Support 24/7

3. Better Targeting and Consistency

Most handwritten direct mail campaigns fail because they don’t target their audience correctly and give up after their initial campaigns.

Example: Sending letters for absentee-owner leads in a posh area where there’s no absentee property.

Example: Giving up after the first campaign because it’s too hard to carry out the tiring process of readying postcards, writing and mailing regularly.

Handwritten direct mail experts like Yellow Letters Complete meticulously target your letters to make sure they reach the audience with the most potential.

They also send your message to potential customers consistently, with well-timed breaks, and in different styles. Why? Approaching potential leads using well-timed messages with different styles (postcards, letters, notes) using a multi-touch approach is indispensable.

Let’s not forget: Any successful marketing campaign requires at least 8 touches.

4. Better Response Rate

The end goal of any marketing campaign is to get a strong response rate and connect with potential customers.

Outsourcing your handwritten direct mail campaigns to experts like Yellow Letters Complete ensures a response rate of over 15% because all the key elements of your campaign are taken care of.

These elements include:

  • Design and font of your message
  • Content of your message
  • Targeting the right people
  • Choosing the right medium (postcard, paper, yellow letters)
  • Delivery process
  • Consistently send handwritten follow-ups

When you don’t outsource and try to do everything by yourself, you’ll eventually start cutting corners because of the magnitude of the effort and time involved.

Category : direct mail marketing | handwritten cards | multiple touch campaign | Quality Direct Mail | Uncategorized
8
Aug

Normal human attention span has shrunk to just 8 seconds, worse than a goldfish.

In a world where everyone is constantly inundated with noise — Facebook, emails, Instagram, Twitter, TV, YouTube — it takes persistence to make your message stick.

Persistence in the business world means constant follow-ups.

So when you don’t get a response, just keep following up until you do. Seems straightforward, right? Wrong!

You’d be amazed to see the stats.

A study by Microsoft shows that about 89% of salespeople never send a follow-up after their fourth attempt.

Hell, over 70% of sales emails don’t go past their initial contact.

Image source

This looks insane given the fact that it easily takes 7-13 touches to deliver a qualified B2B sales lead to the sales department, according to lead-to-sales funnels data collected for over 100 firms.

Any successful marketing campaign requires at least 8 touches.

According to one study, the probability of getting a reply on your second email is 21% if you don’t get any reply on your first email.

Image source

What do all of these stats show?

They show the power of consistency in lead nurturing.

But variety and innovation are the hallmarks of a multitouch approach.

Don’t Be Boring: Use Handwritten Direct Mail to Follow Up

You won’t want to bore your prospect with similar kinds of approaches and get blocked.

That’s where handwritten direct mail comes in.

Imagine a prospect getting a beautiful postcard having a handwritten message directly addressed to them with their name on it.

As a follow-up, a simple white letter with a handwritten message would make an impact.

And so on…

As people take handwritten direct mail more seriously than email or any other channel, following up becomes more fruitful.

Over 63% of people prefer direct mail as it makes them feel more valued.

Direct mail response rates easily beat those of email.

Nurture your leads slowly with well-time handwritten notes using a multitouch approach and see your sales getting a major boost.

Image source

Why Do Handwritten Follow-up Messages Work?

Handwritten follow-up messages will make you stand out extremely easily.

Why?

Two reasons.

First, handwritten notes are making a strong comeback. Writing handwritten notes is the coolest approach to contact anyone with an element of personalization.

Fun fact: Richard Branson and Jimmy Fallon are fans of handwritten notes.

Personalization results in higher response rates, as people are naturally programmed to pay attention and respond to a piece of paper having a message directly addressed to them.

That’s why over 84% of respondents in a survey said they are more likely to respond to a direct mail piece.

Second, it’s easier for every other salesperson to blast clients with email follow-ups (They still don’t follow up… I don’t know why!)

In handwritten direct mail, the competition is scarce.

When you send multiple touches using handwritten mail, the prospect will naturally think you are really putting an effort into the process.

Make the most out of this open ground with a few competitors while you can!

Category : direct mail marketing | hand addressed envelopes | handwritten cards | multiple touch campaign | postcards
1
Aug

If you are like other real estate investors, you are constantly searching for more ways to grow your business. You search to buy houses in foreclosure or a short sale. You’ve probably purchased REO property that has fallen short of getting any bids. And you may have purchased houses from a wholesaler.

But have you looked at probate leads? Probate leads are an excellent source of potential clients that have inherited properties they don’t need or want. And they are often eager to make a quick sale after the legality is completed so they can liquidate the assets and move on. It isn’t unusual for an heir to live in another city, state, or even in another country and they don’t care to have ties to the area where the house is located.

On many levels, for a real estate investor, a great marketing funnel comes by way of Probate Leads. The savvy investor knows how and when to secure the best deal for the highest profit margin with these properties.

How Do You Get Started in Probate Leads?

We have found a few steps that make it simple to get started investing in Probate Lead properties to share with you—and it is easier than you may think:

  1. Purchase Probate Leads
    Always work with a trusted source and Always work with a trusted source and confirm that all the data you receive from the seller is accurate and upfront.
  2. Create A Mailer
    Or find a reputable company to work with that can develop a mailer for you. Keep it simple, straightforward and open it by offering your condolences for the loss of their loved one.
  3. Mail A Handwritten Letter or Postcard
    Send one directly to each executor of the will and then send a follow up every 60 days for 18 months. Not all probate properties are listed right away; it may take the executors and family some time to decide what they need or want to do with the property.
  4. Always List Your Phone Number
    And always monitor those callbacks. Be able to talk when you answer those calls so that the executor or heir knows they can count on you to be there.
  5. Offer Your Assistance
    Remember the executor and heirs may be struggling with the loss and are uncertain how to settle the deceased’s property. This can be an overwhelming time for them, so by showing you are there for them to help in any way possible will keep your face, name, and phone number at the forefront of their minds.
  6. Be Honest with Your Role
    And be upfront with what you have to offer them. When an executor or heir makes that phone call, this is an indication they are ready for the property settlement to be done. If you let them know you’re there to make it as easy and painless as possible for them, they will often sell at below-market price just to be done with it.
  7. Never Quit Working Those Leads
    Not all leads amount to a big sale, but when you do find one where the current owners are ready to be done with it, your investment of financial and physical means will pay off.

These are only a few steps toward a successful strategy with probate leads, but they will get you started. And always remember to ask questions! The opportunities out there are endless and waiting for you to grab them.

Category : Probate Campaign
31
Jul

Think of an imaginary person named Matthew.

An hour ago Mathew was charged with a felony, now he’s desperately looking for a good lawyer.

For all his life, like any other normal person, Mathew ignored marketing emails from local lawyers and threw visiting cards of attorneys in the trash.

He’s secretly regretting that now.

The next day, Mathew finds in his direct mail a handwritten note from a lawyer. The note is not like other cold, soulless, looking-for-your-money sounding marketing brochures Mathew gets every day.

The note mentions Mathew’s name, the exact crime he was charged with, and describes how Mathew can get rid of this problem.

Do you think Mathew will waste any time contemplating whether or not to call the phone number of the lawyer mentioned on the note?

Not at all.

The handwritten letter instantly established that the lawyer had done his homework. This made a direct connection with Mathew.

This is the power of handwritten direct mail.

Personalization: The Secret Power of Handwritten Direct Mail for Lawyers

Handwritten direct mail is ideal for lawyers because it has the holy grail of marketing and business: personalization.

With a single handwritten letter, you leave an impact on the prospective customer by communicating to them you are aware of their problems and are ready to help them.

And that’s guaranteed to work.

Why? 57% of people said in a thorough survey that receiving direct mail makes them feel valued.

Handwritten direct mail has excellent response rates which clearly beat email.

According to a research, direct mail has a whopping 4.4% response rate, compared to 0.12% for email.

Fun fact: Better Call Saul marketing techniques no longer work in the real world.

Billboards, non-personalized, untargeted emails and leaving visiting cards on random places fail to convert because we are living in the age of personalization.

People are inundated with spam.

Send them a personalized note and they will respond!

That’s why over 35% of sales generated on Amazon are the result of personalized targeting.

Over 66% of marketers attest to the dramatic power of personalization in driving sales.

Why not use this power in law advertising?

Image source

Return on Investment in Handwritten Direct Mail

Figuring out Return on Investment for handwritten direct mail is tricky because this metric depends on a lot of factors. According to a research, direct mail for attorneys, if coupled with online efforts like website or emails, has an ROI of up to 200%.

How Can Attorneys and Lawyers Find Leads for Handwritten Direct Mail?

Finding leads and prospective customers for lawyers and attorneys is easy, but the process needs some legwork.

There are primarily three kinds of leads related to legal matters:

  • Criminal and Traffic Leads
  • Bankruptcy Leads
  • Family Law Leads

Using courthouses and county websites you can get all kinds of leads. You can keep track of real-time arrest reports, find out defendants charged with felonies, misdemeanors and other offenses.

If you want to avoid all the complex work, you can buy lists of leads from third-party services.

Another great way is to outsource the complete process of lead search and direct mail posting to proven services like Yellow Letters Complete.

Category : direct mail marketing | Quality Direct Mail
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