18
Dec

The real estate market is becoming tough. Home sales and prices are expected to hit record lows in 2020. Saturation is on the rise as everyone wants to be a real estate investor.

How to thrive in these tough times? The answer is direct marketing. But everyone is doing it, you’d ask.

Here are some of the best tips and strategies to adapt in your real estate direct marketing to give an instant boost to your business.

Outsource

The biggest trick in real estate direct marketing is to never do it yourself. Always outsource your direct mail campaign.

Why?

Well, for starters, if you decide to do it all by yourself, you will have to:

  • Buy hundreds of envelopes in bulk
  • Mail stamp (around .19 cents per piece)
  • A printer ( at least $400)
  • Write addresses on hundreds of envelopes
  • Seal, post (think about postage costs)

But the biggest disadvantage of doing everything yourself isn’t the cost.

It’s the inability to do it consistently. Once you are done with your first campaign, you won’t be able to repeat the process two weeks after.

Once you lose consistency, you will never hear back from any prospective lead.

It takes multiple touches to convert a prospective lead into an active lead.

When you outsource, good real estate direct marketing companies like Yellow Letters Complete offer packages that involve multi-touch campaigns and consistent marketing campaigns.

Put All Your Effort in Lists/Data

Data or lists is the lifeblood of any real estate direct marketing campaign. Almost every beginner real estate investor flocks to websites like List Source or Yellow Letters for data. But honestly, there’s tons of fake, duplicate, used and dead data out there.

The best approach is to put in work and make your own list.

If you are looking for fresh leads for good response rates, here’s where you should look:

  • Try to get lists of eviction court attendants and scour them for data. Use LinkedIn, social media to find email addresses or message outlets.
  • Find landlords who own more than one property with back taxes.
  • Try to find owners with tax delinquent multi-family properties (realquest.com is useful).
  • Mail to property owners whose assessment went way up this year
  • Send/display your flyers, yellow letters and postcards with “we buy homes” at unemployment offices.
  • Use Craigslist to find sellers.
  • Build connections with divorce attorneys who could refer you to people who want to sell their property.
  • Send flyers to expired MLS Listings
  • Send mail to Estate/Probate Attorneys with your promotional messages.
  • Find lists of upcoming, expected foreclosures from local courts.
  • Target people who are 30-60 day late on mortgage lists
  • Focus on Probate leads, absentee owners and divorce leads

Be Consistent: Send Multiple Touches

Consistency, constituency, consistency.

Half of the battle in real estate investing is patience and perseverance.

According to
a study, it takes at least 6-8 touches to
generate a viable sales lead.

Never expect responses after your first campaign.

Keep your expectations in check.

source

Write the Best Message

Your message matters! Every word you write is an opportunity for you to infuse trust in the reader.

Make it short. Make it direct, friendly and full of human element.

Don’t make it sound like spam, threat or ad.

Here’s a good example that immediately resonates with the reader

source

Here’s a mediocre example

source

source

Always make your copy extremely short, direct and never repeat (please call me written twice in the letter above. Repetition. Avoid it!)

Category : Uncategorized
29
Nov

Hey, it’s Dave. 

I hope you had a wonderful Thanksgiving.

I’m actually in D.C. with my family right now, but I wanted to make sure you knew about our promotion this weekend. 

For Black Friday, we’re giving away FREE Leads (250, 500, 1000, 5000, etc) when you order any 3-touch campaign.

Yes, completely free. As many as leads as you want!

What Types of Leads Can We Give You?

Notice of Default ✓
Absentee ✓
High Equity ✓
Low Equity ✓
Interest Rate ✓
High Net Worth ✓
Renters ✓
Inherited ✓
Divorce ✓ 

All you need to do is request any 3-touch campaign, and we’ll give you hundreds or thousands of free leads to go with it.

Buy now, schedule in January? Sure. 

Reserve now, pay in a week? Not a problem.

Click below for more details. 👇👇👇

This offer expires Monday night- so act fast!

//

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Yellow Letters Complete

Category : Uncategorized
19
Nov

Do you have any marketing plans for the holidays?

Consider this simple holiday campaign option: 

Send us your headshot or team photo and we’ll have a holiday card ready in a few days.

We’ve got a few new styles (see below) to send to your list and let them know that you wish them well.

Here are the details:

✓ NO SETUP FEE (Normally $25)
✓ USE YOUR STAFF PHOTO: $0.00
✓ OPTIONAL: Add a real person’s signature: $0.10
✓ OPTIONAL: Insert anything (business/gift cards) for just: $0.10 

Included: Hand-addressed envelope
Included: Red or Green envelope (normally a $.05 upgrade)

Packages start as low as: $247.50 for 250 cards (postage included)

Order by November 13th, to arrive by Thanksgiving
Order by December 11th, to arrive by Christmas

Select from below or view full template selection online

Category : Uncategorized
5
Nov

Making money flipping houses has become extremely hard.

Those days when you’d flip over 7-8 houses per year by simply approaching potential sellers in and around your town are long gone, thanks to the cutthroat competition.

House flips are down 18% nationwide as of August this year.

The reason is simple: there are too many individuals and companies in the market. According to an estimate, over 138,410 companies are in the house flipping market.

Stand Out to Beat the Competition with Handwritten Direct Mail

In hard times, the only way to strengthen and expand your house flipping business is to stand out.

People wanting to sell their houses are out there. They just aren’t trusting the tons of emails and advertisements they are seeing daily.

If you stand out and build trust with your prospective customers, they’ll respond and deals will start coming in.

How to stand out?

Handwritten direct mail.

Here’s how handwritten direct mail gives you an advantage in a saturated market where everyone is doing the same thing.

Your Competitors are Doing Email. You Should Try Handwritten Direct Mail and Make a Difference

On average, an American sees over 4,000 ads every day. A whopping 89% of marketers say email is their primary mode of reaching out to their audience. Over 57% people say they receive too many promotional emails or ads in their in-box.

Result: declining trust and no response rates.

Compare this to handwritten direct mail, which taps into our age-old desire to look and feel the message exclusively written for us with wet ink.

57% people say receiving direct mail makes them feel valued.

Result: direct mail’s average response rate is 5.3%, much better than that of email.

Handwritten direct mail is an amazing way to expand your house flipping business because fewer people are using it.

Less clutter means more chances to stand out.

Less Competition, More Chances for Growth

According to USPS, total mail volume has declined by 29.85% since 2006.

And guess what, direct mail response rates have grown at a remarkable pace since 2006.

There is a 173% jump in response rates since 2006 for house lists and a 194% increase since 2006 for prospect lists.

Notice the pattern here.

Declining usage, increasing response rates.

Caveats

If there are so many benefits, ever wondered why fewer people are using handwritten direct mail?

The answer is simple: executing handwritten direct mail campaigns are a bit tricky and requires a strategy.

For starters, it’s time consuming. Let’s say you have a list of 1000 contacts. You want to send handwritten yellow letters to these contacts.

You will need to:

  • Buy packs of envelopes
  • Buy rolls of stamps (a single postcard stamp costs 34 cents)
  • Cut stamp rolls carefully
  • Print messages on every letter by hand.
  • Print yellow letters using a high-quality printer (on average this printer would cost $2000).

You get what I’m trying to say.

Outsource Your Direct Mail Campaign to Make the Most Out of It

Solution: outsource your handwritten direct mail to those who do it best and take care of what you are good at.

For example, Yellow Letters Complete takes care of font styles, stamps, papers, yellow letters, mail and posting process at an extremely affordable cost. You also get to choose from hundreds of beautiful postcards, yellow and white letter styles based on your requirements.

Another problem a lot of real estate investors face is the lack of motivation for repetitively approaching their leads with handwritten direct mail.

By the time they complete their first “touch” and complete posting process for 1000 people, they are too tired to do the same thing in 3 months.

And a campaign that doesn’t target its audience multiple times using the proven strategy of multi-touch campaigns is doomed to fail.

On average, it takes 8 touches before you reach a deal.

When you outsource your handwritten direct mail campaigns, you won’t slack and avoid neglecting multiple touches.

Category : direct mail marketing | hand addressed envelopes | House flipping | Marketing for Real Estate | multiple touch campaign | Quality Direct Mail | Real Estate Marketing | Uncategorized
22
Oct

Imagine receiving something like this in your direct mail box:

Nothing fancy, right?

Now imagine getting this:

As soon as you see a package like this outside your door, excitement, curiosity and eagerness to open the package go through the roof!

Do you think anybody in the world would ignore or not open this type of package after finding this in their direct mail?

Never.

100% open rate guaranteed.

Wait, what?

100% Open Rate

In a world where companies are barely getting an average open rate of just 30% for their e-mail campaigns, we are talking about a guaranteed 100% open rate.

Welcome to the world of lump mail or 3D mail.

What Is Lump or 3D Mail?

What exactly is lump mail?

The kind of direct mail which has a lump, size, mass and dimension to it.

Let me show you some examples of lump mail:

Why You Should Use Lump Mail for Your Business

Remarkable Response Rates

You can achieve remarkable response rates with lump or 3D mail. According to a Direct Marketing Association report, lump or 3D mail’s response rate is 200%-300% better than “flat mail” or your usual direct mail in plain envelopes.

Why?

Here’s a bitter truth: people just don’t trust marketing and promotional stuff anymore unless it really stands out in the clutter.

Surveys show that people rank marketers on extremely low ranks for honesty and integrity.

Image source

An average person sees over 4,000 ads daily.

To get attention and responses, you have to stand out.

There’s no better way to stand out and build trust than to send lump or 3D mail.

When a user sees a gift package in their direct mail, they’d instantly know that you put some effort and time in it.

On the contrary, they will never get a feeling of being special and exclusive with flat mail or email, as they know marketers send this kind of stuff to thousands of people.

Once your target lead opens the lump mail package and sees your message (preferably, a handwritten note with wet ink), they’ll be inclined to respond.

Lump Mail Gives You Instant Attention!

Remember how legendary marketer Gary Halbert put dollar bills in his letters to grab attention?

Lump or 3D mail is similar in strategy.

Our goal is to get attention.

Everyone is racing to get the attention of their target market.

A survey says that major companies spent over $31 billion in just one year on their social media advertising campaigns.

But the human attention span is shrinking (now less than 8 seconds).

The best way to get attention is to make your customers feel special, and get them to read your message in a medium for which we have been biologically programmed for hundreds of years.

Over 70% people said receiving direct mail exclusively addressed to them makes them feel valued.

This percentage is about flat mail.

Imagine the effects of a big, hefty gift package!

They will pay attention, open, and respond.

You can choose anything for your lump mail strategy based on your industry or niche. For example, a business was able to boost its sales by using a lump mail campaign using this bank bag:

Some other inspiration for you.

Category : direct mail marketing | Lumpy mail | marketing plan | Quality Direct Mail | Uncategorized
8
Oct

There’s something strangely captivating about handwritten letters and notes.

Print a survey and send it to a bunch of physicians via direct mail.

You will get responses, but not too many.

Now print the same survey and write a simple “Thank You” by your hand and post it
to the same physicians via direct mail.

You will get 41% more responses.

Whoa!

What’s going on here.

One-word answer: Personalization.

An average person today is exposed to no less than 5,000 ads per day (email, Facebook, Twitter, Instagram…)

On top of that, the average human attention span has shrunk to just 9 seconds.

Personalization

Your email, direct mail piece, Facebook post or letter is just another attempt to grab this 9-second window and would be thrown in the basket unless you do one thing.

Personalization.

Personalization is nothing but making your customers feel that you actually put some effort into your message and want nothing but good for them.

Personalization is at the heart of the concept of reciprocity.

Reciprocity

Humans are social beings. They are evolutionarily wired to reciprocate — do good in exchange for good and do the opposite when something bad is done to you.

Here is an experiment that proves the power of reciprocity in marketing. This is mentioned in Yes! 50 Scientifically Proven Ways to Be Persuasive by Professor Emeritus of Psychology and Marketing at Arizona State University, Robert Cialdini.

A survey was mailed to a bunch of prospective respondents in three iterations. Every iteration had a different form of cover letter.

  • The first one was a print cover letter.
  • The second one had a handwritten message.
  • The third one had a handwritten message and a post-it note.

Guess which one had the best response rate?

Yes, the third one — a massive 75%.

The first two had response rates of 36% and 48%, respectively.

The reason is simple: handwritten text immediately shows the reader you put some effort and spent some time for the recipient.

They reciprocate by responding.

If you are sending a printed letter, invitation or marketing piece, writing a short note mentioning a personalized message or a simple Thank You would boost response rates. For business communication, adding informal personal notes and attaching them with formal, printed letters is always a great option.

Example: A personal note from a CEO written on a post-it note attached to a business proposal.

Category : direct mail marketing | handwritten cards | thank you cards
27
Sep

You are looking for a shoe rack on Amazon.

You open Amazon and type “shoe rack” in the search bar.

On the first page, you see about 20 items. 

Here’s a startling fact: According to Amazon’s own data, there’s a 70% chance that you will choose a shoe rack from these 20 items.

Why?

Over 70% of Amazon shoppers never click past the first page of search results. Heck, over 35% click on the very first product listed on the first page. We are just so damn lazy!

Here’s another bombshell: The first item displayed in search results accounts for 64% of total clicks.

If you are an Amazon seller, the billion-dollar question is: how to make it to the first page.

Short answer: getting good, genuine reviews.

Long answer:  Again, getting good, genuine reviews. Lots of them. It’s beyond doubt now that Amazon’s mysterious A9 search algorithm which makes or breaks thousands of businesses daily gives the most weight to reviews (stars + review text) given by users.

See the “Amazon Choice” tab. The biggest factor it takes into account is “Highly Rated.”

How to Get Genuine Reviews on Amazon : Giving Customers a Pleasant Surprise

There’s no secret sauce here. Just make the best product, get great reviews, and you’ll cruise to the top.

Seems very simple and straightforward, right?

Here’s a caveat: customers rarely leave reviews and feedback.

Data shows that only about 10% of customers leave feedback.

Only the happiest or angry customers leave a review.

Let’s say I ordered a shoe rack. You package the item safely, do the postage stamps correctly and ship the item immediately. I get what I was looking for. Everything went as “expected.” There’s very little chance that I’d leave a review for your product.

There should be something beyond the customer’s expectations (in a positive way) that will make them more likely to give a good review on Amazon.

The Power of a Personal, Handwritten Thank You Note

Personalized, handwritten thank you notes politely urging the customer to leave feedback is one of the best and proven strategies to increase your product reviews on Amazon.

When you put a short, handwritten thank you note with your product before shipping, you achieve the following:

Making Customers Feel More Valued Motivates Them to Leave a Review

What makes customers unmotivated to give a review on Amazon and what to do about it?

Understand the subconscious.

95% of a consumer’s thought happens on a subconscious level.

I get my shoe rack at my doorstep. I unbox and see the product. Everything is as it should be. I go on with my Iife.

I subconsciously think that I am just one of the thousands of customers who are getting their shoe racks from Amazon.

No extraordinary experience with the purchase = no review.

Over 57% of customers say they feel valued when they receive a direct mail piece.

We are just hardwired to read notes written with wet ink on hard papers.

If I open the shoe rack box and find a handwritten thank you note directly addressing my name, I’ll definitely feel special and would consider giving a review on Amazon.

The Support Factor

After thanking your customer, if you immediately tell them to contact you in case of any complaint, concern or question, you’ll give a message to the customer: We are always ready to hear you and provide support.

Customer support is what makes or breaks businesses.

Gartner says that a whopping 89% of businesses are expected to compete mainly on customer experience.

If your customer knows that you are always a message away for an exchange, complaint or question, they’ll perceive that your company is great at customer support.

Not only do the chances of getting a review get a boost, but your customers are likely to keep buying from you.

Why? Over 96% of consumers say customer service is an important factor in their choice of loyalty to a business or brand.

Now, some examples for your inspiration:

Personal Notes for Amazon Orders: What Not to Do

Amazon is highly sensitive when it comes to marketplace protocols.

It’s extremely important that you take into account the following factors while writing/boxing personal notes in your orders.

  • Never ask the customer to contact you off the Amazon platform.
  • Don’t ask for positive reviews. Just politely urge the customer to tell you what they think about your product.
  • Don’t offer any incentive/discount in exchange for reviews.
  • Don’t overdo it. It’s never recommended to put long, multiple notes in your order box.
  • Don’t add direct links for your seller page.

Lastly, keep in mind that Amazon sees the buyer as their customer, not yours. For every completed purchase, Amazon sends a reminder to the customer to leave a review or feedback. Therefore, pushing your customers too much and contacting them again and again for a review could harm your business and overall standing on Amazon.

Execute the strategy smartly and enjoy a huge boost in your sales!

Category : handwritten cards | thank you cards | Uncategorized
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