5
Nov

Making money flipping houses has become extremely hard.

Those days when you’d flip over 7-8 houses per year by simply approaching potential sellers in and around your town are long gone, thanks to the cutthroat competition.

House flips are down 18% nationwide as of August this year.

The reason is simple: there are too many individuals and companies in the market. According to an estimate, over 138,410 companies are in the house flipping market.

Stand Out to Beat the Competition with Handwritten Direct Mail

In hard times, the only way to strengthen and expand your house flipping business is to stand out.

People wanting to sell their houses are out there. They just aren’t trusting the tons of emails and advertisements they are seeing daily.

If you stand out and build trust with your prospective customers, they’ll respond and deals will start coming in.

How to stand out?

Handwritten direct mail.

Here’s how handwritten direct mail gives you an advantage in a saturated market where everyone is doing the same thing.

Your Competitors are Doing Email. You Should Try Handwritten Direct Mail and Make a Difference

On average, an American sees over 4,000 ads every day. A whopping 89% of marketers say email is their primary mode of reaching out to their audience. Over 57% people say they receive too many promotional emails or ads in their in-box.

Result: declining trust and no response rates.

Compare this to handwritten direct mail, which taps into our age-old desire to look and feel the message exclusively written for us with wet ink.

57% people say receiving direct mail makes them feel valued.

Result: direct mail’s average response rate is 5.3%, much better than that of email.

Handwritten direct mail is an amazing way to expand your house flipping business because fewer people are using it.

Less clutter means more chances to stand out.

Less Competition, More Chances for Growth

According to USPS, total mail volume has declined by 29.85% since 2006.

And guess what, direct mail response rates have grown at a remarkable pace since 2006.

There is a 173% jump in response rates since 2006 for house lists and a 194% increase since 2006 for prospect lists.

Notice the pattern here.

Declining usage, increasing response rates.

Caveats

If there are so many benefits, ever wondered why fewer people are using handwritten direct mail?

The answer is simple: executing handwritten direct mail campaigns are a bit tricky and requires a strategy.

For starters, it’s time consuming. Let’s say you have a list of 1000 contacts. You want to send handwritten yellow letters to these contacts.

You will need to:

  • Buy packs of envelopes
  • Buy rolls of stamps (a single postcard stamp costs 34 cents)
  • Cut stamp rolls carefully
  • Print messages on every letter by hand.
  • Print yellow letters using a high-quality printer (on average this printer would cost $2000).

You get what I’m trying to say.

Outsource Your Direct Mail Campaign to Make the Most Out of It

Solution: outsource your handwritten direct mail to those who do it best and take care of what you are good at.

For example, Yellow Letters Complete takes care of font styles, stamps, papers, yellow letters, mail and posting process at an extremely affordable cost. You also get to choose from hundreds of beautiful postcards, yellow and white letter styles based on your requirements.

Another problem a lot of real estate investors face is the lack of motivation for repetitively approaching their leads with handwritten direct mail.

By the time they complete their first “touch” and complete posting process for 1000 people, they are too tired to do the same thing in 3 months.

And a campaign that doesn’t target its audience multiple times using the proven strategy of multi-touch campaigns is doomed to fail.

On average, it takes 8 touches before you reach a deal.

When you outsource your handwritten direct mail campaigns, you won’t slack and avoid neglecting multiple touches.

Category : direct mail marketing | hand addressed envelopes | House flipping | Marketing for Real Estate | multiple touch campaign | Quality Direct Mail | Real Estate Marketing | Uncategorized
22
Oct

Imagine receiving something like this in your direct mail box:

Nothing fancy, right?

Now imagine getting this:

As soon as you see a package like this outside your door, excitement, curiosity and eagerness to open the package go through the roof!

Do you think anybody in the world would ignore or not open this type of package after finding this in their direct mail?

Never.

100% open rate guaranteed.

Wait, what?

100% Open Rate

In a world where companies are barely getting an average open rate of just 30% for their e-mail campaigns, we are talking about a guaranteed 100% open rate.

Welcome to the world of lump mail or 3D mail.

What Is Lump or 3D Mail?

What exactly is lump mail?

The kind of direct mail which has a lump, size, mass and dimension to it.

Let me show you some examples of lump mail:

Why You Should Use Lump Mail for Your Business

Remarkable Response Rates

You can achieve remarkable response rates with lump or 3D mail. According to a Direct Marketing Association report, lump or 3D mail’s response rate is 200%-300% better than “flat mail” or your usual direct mail in plain envelopes.

Why?

Here’s a bitter truth: people just don’t trust marketing and promotional stuff anymore unless it really stands out in the clutter.

Surveys show that people rank marketers on extremely low ranks for honesty and integrity.

Image source

An average person sees over 4,000 ads daily.

To get attention and responses, you have to stand out.

There’s no better way to stand out and build trust than to send lump or 3D mail.

When a user sees a gift package in their direct mail, they’d instantly know that you put some effort and time in it.

On the contrary, they will never get a feeling of being special and exclusive with flat mail or email, as they know marketers send this kind of stuff to thousands of people.

Once your target lead opens the lump mail package and sees your message (preferably, a handwritten note with wet ink), they’ll be inclined to respond.

Lump Mail Gives You Instant Attention!

Remember how legendary marketer Gary Halbert put dollar bills in his letters to grab attention?

Lump or 3D mail is similar in strategy.

Our goal is to get attention.

Everyone is racing to get the attention of their target market.

A survey says that major companies spent over $31 billion in just one year on their social media advertising campaigns.

But the human attention span is shrinking (now less than 8 seconds).

The best way to get attention is to make your customers feel special, and get them to read your message in a medium for which we have been biologically programmed for hundreds of years.

Over 70% people said receiving direct mail exclusively addressed to them makes them feel valued.

This percentage is about flat mail.

Imagine the effects of a big, hefty gift package!

They will pay attention, open, and respond.

You can choose anything for your lump mail strategy based on your industry or niche. For example, a business was able to boost its sales by using a lump mail campaign using this bank bag:

Some other inspiration for you.

Category : direct mail marketing | Lumpy mail | marketing plan | Quality Direct Mail | Uncategorized
8
Oct

There’s something strangely captivating about handwritten letters and notes.

Print a survey and send it to a bunch of physicians via direct mail.

You will get responses, but not too many.

Now print the same survey and write a simple “Thank You” by your hand and post it
to the same physicians via direct mail.

You will get 41% more responses.

Whoa!

What’s going on here.

One-word answer: Personalization.

An average person today is exposed to no less than 5,000 ads per day (email, Facebook, Twitter, Instagram…)

On top of that, the average human attention span has shrunk to just 9 seconds.

Personalization

Your email, direct mail piece, Facebook post or letter is just another attempt to grab this 9-second window and would be thrown in the basket unless you do one thing.

Personalization.

Personalization is nothing but making your customers feel that you actually put some effort into your message and want nothing but good for them.

Personalization is at the heart of the concept of reciprocity.

Reciprocity

Humans are social beings. They are evolutionarily wired to reciprocate — do good in exchange for good and do the opposite when something bad is done to you.

Here is an experiment that proves the power of reciprocity in marketing. This is mentioned in Yes! 50 Scientifically Proven Ways to Be Persuasive by Professor Emeritus of Psychology and Marketing at Arizona State University, Robert Cialdini.

A survey was mailed to a bunch of prospective respondents in three iterations. Every iteration had a different form of cover letter.

  • The first one was a print cover letter.
  • The second one had a handwritten message.
  • The third one had a handwritten message and a post-it note.

Guess which one had the best response rate?

Yes, the third one — a massive 75%.

The first two had response rates of 36% and 48%, respectively.

The reason is simple: handwritten text immediately shows the reader you put some effort and spent some time for the recipient.

They reciprocate by responding.

If you are sending a printed letter, invitation or marketing piece, writing a short note mentioning a personalized message or a simple Thank You would boost response rates. For business communication, adding informal personal notes and attaching them with formal, printed letters is always a great option.

Example: A personal note from a CEO written on a post-it note attached to a business proposal.

Category : direct mail marketing | handwritten cards | thank you cards
27
Sep

You are looking for a shoe rack on Amazon.

You open Amazon and type “shoe rack” in the search bar.

On the first page, you see about 20 items. 

Here’s a startling fact: According to Amazon’s own data, there’s a 70% chance that you will choose a shoe rack from these 20 items.

Why?

Over 70% of Amazon shoppers never click past the first page of search results. Heck, over 35% click on the very first product listed on the first page. We are just so damn lazy!

Here’s another bombshell: The first item displayed in search results accounts for 64% of total clicks.

If you are an Amazon seller, the billion-dollar question is: how to make it to the first page.

Short answer: getting good, genuine reviews.

Long answer:  Again, getting good, genuine reviews. Lots of them. It’s beyond doubt now that Amazon’s mysterious A9 search algorithm which makes or breaks thousands of businesses daily gives the most weight to reviews (stars + review text) given by users.

See the “Amazon Choice” tab. The biggest factor it takes into account is “Highly Rated.”

How to Get Genuine Reviews on Amazon : Giving Customers a Pleasant Surprise

There’s no secret sauce here. Just make the best product, get great reviews, and you’ll cruise to the top.

Seems very simple and straightforward, right?

Here’s a caveat: customers rarely leave reviews and feedback.

Data shows that only about 10% of customers leave feedback.

Only the happiest or angry customers leave a review.

Let’s say I ordered a shoe rack. You package the item safely, do the postage stamps correctly and ship the item immediately. I get what I was looking for. Everything went as “expected.” There’s very little chance that I’d leave a review for your product.

There should be something beyond the customer’s expectations (in a positive way) that will make them more likely to give a good review on Amazon.

The Power of a Personal, Handwritten Thank You Note

Personalized, handwritten thank you notes politely urging the customer to leave feedback is one of the best and proven strategies to increase your product reviews on Amazon.

When you put a short, handwritten thank you note with your product before shipping, you achieve the following:

Making Customers Feel More Valued Motivates Them to Leave a Review

What makes customers unmotivated to give a review on Amazon and what to do about it?

Understand the subconscious.

95% of a consumer’s thought happens on a subconscious level.

I get my shoe rack at my doorstep. I unbox and see the product. Everything is as it should be. I go on with my Iife.

I subconsciously think that I am just one of the thousands of customers who are getting their shoe racks from Amazon.

No extraordinary experience with the purchase = no review.

Over 57% of customers say they feel valued when they receive a direct mail piece.

We are just hardwired to read notes written with wet ink on hard papers.

If I open the shoe rack box and find a handwritten thank you note directly addressing my name, I’ll definitely feel special and would consider giving a review on Amazon.

The Support Factor

After thanking your customer, if you immediately tell them to contact you in case of any complaint, concern or question, you’ll give a message to the customer: We are always ready to hear you and provide support.

Customer support is what makes or breaks businesses.

Gartner says that a whopping 89% of businesses are expected to compete mainly on customer experience.

If your customer knows that you are always a message away for an exchange, complaint or question, they’ll perceive that your company is great at customer support.

Not only do the chances of getting a review get a boost, but your customers are likely to keep buying from you.

Why? Over 96% of consumers say customer service is an important factor in their choice of loyalty to a business or brand.

Now, some examples for your inspiration:

Personal Notes for Amazon Orders: What Not to Do

Amazon is highly sensitive when it comes to marketplace protocols.

It’s extremely important that you take into account the following factors while writing/boxing personal notes in your orders.

  • Never ask the customer to contact you off the Amazon platform.
  • Don’t ask for positive reviews. Just politely urge the customer to tell you what they think about your product.
  • Don’t offer any incentive/discount in exchange for reviews.
  • Don’t overdo it. It’s never recommended to put long, multiple notes in your order box.
  • Don’t add direct links for your seller page.

Lastly, keep in mind that Amazon sees the buyer as their customer, not yours. For every completed purchase, Amazon sends a reminder to the customer to leave a review or feedback. Therefore, pushing your customers too much and contacting them again and again for a review could harm your business and overall standing on Amazon.

Execute the strategy smartly and enjoy a huge boost in your sales!

Category : handwritten cards | thank you cards | Uncategorized
6
Sep

Global spending on digital ads is reaching $100 billion.

Almost very entrepreneur, business and corporation aspires to spend dollars on social media marketing, because they “think” it’s the only way.

And yet the classic method of handwritten direct mail beats social media marketing when it comes to key metrics like response rate and ROI.

Shocking, right?

I am just getting started.

Here are all the reasons why you should prefer handwritten direct mail over social media marketing. 

1. Response Rate

Direct mail beats social media when it comes to response rates by huge margins.

In 2016, direct mail customer response rate jumped by a whopping 43%, according to The Data & Marketing Association.

Overall, response rate of direct mail stands at over 5%, while response rate for social media campaigns is just under 1%.

The reason of the spectacular response rates for direct mail is simple: we are wired to feel excited and pay attention to the stuff we receive in our mail box.

On social media our default mode to ads is NO.

In direct mail, we are curious enough to at least open the mail piece once.According to a study, 80% people scan or open the direct mail piece they got in their inbox at least once.

2. Targeting

Facebook and other social media platforms don’t allow specific, area-level targeting. For example, at Facebook you can only select for audience at the level of cities. What if I want to target audience in a specific neighborhood or street? 

Direct mail offers tons of targeting options. Take USPS direct mail targeting tool as an example. You can narrow down your audience to the level of street, and add filters like number of residents, average age range, average household size, and average household income of that zone.

With direct mail you can always make every dollar of your campaign count because you can research the market and deliver the mail pieces with total control. On social media, it’s all luck.

3. Personalization

People are losing trust in what they see online as ads. 

Data shows that an average person is exposed to over 4,000 per day on social media and other digital platforms.

There is no personalization on social media ads since the target is to get the maximum number of eyes on something that is designed for everyone.

Result: Users have stopped paying attention to social media ads. 

Direct mail is the solution, as consumers still prefer it.

Over 73% consumers say they prefer to get advertising pieces via direct mail. Over 57% people said receiving direct mail makes them feel valued.

4. Certainty of Reach

You can’t rely on social media as it’s fickle and heavily dependent on user trends, behaviors and demographics.

Consider this: In just about a year, over 20% of Facebook users aged 13 – 17 in the U.S left the platform because they got bored. 

6 out of 10 seniors in the U.S. don’t have a smartphone.

Internet connectivity in many neighborhoods remains limited.

On the other hand, direct mail reaches everyone. There are no barriers or uncertainty about its reach.

In 2016, just when marketers were starting to spend billions on Facebook video ads, the social media company admitted that it has made an error in reporting, wrongly inflating the results of video ads.

Companies were furious. But nothing could be done. Billions of dollars in ads spending were lost.Facebook’s organic reach has consistently dipped. That means the only way to stand out on Facebook and get attention of your fans is to boost post by giving Facebook a lot of dollars.

All of these things show that in social media marketing you don’t have the reins of your campaign in your hand.

In direct mail marketing, there is no question of whether your posts will “reach” the targeted audience or not. The reach is ensured to be 100%. 

With the reach and open rate ensured, it all depends on how you execute your campaign. If done correctly, handwritten direct mail could be a game changer for your business.

Category : social media marketing | Uncategorized
21
Aug

When you discover the simplicity and effectiveness of handwritten marketing letters its super exciting!

Everyone else is experimenting with Facebook Ads and Google Ads while you keep things simple. But after a while, it can become boring and annoying to be stuck doing manual labor when you time could be better spend.

But the process can be a bit monotonous right?

Here’s a sample of what all you need to do…

  • Decide the design, color and font style for your direct mail paper/card.
  • Buy a special printer to print these colored cards and letters.
  • Write addresses by hand on every envelope.
  • Buy stamps and envelopes. A bulk mail stamp from the post office usually costs $400.
  • Place a 47 cent stamp on each envelope.
  • Find a mailing company that offers you the best rates or try to reach a deal with the post office for mailing your bulk campaign letters.
  • Get a postal permit for $220 per year to send bulk letters consistently.
  • Write your message on the letters.
  • Fold the letters.
  • Put every letter in an envelope neatly.

Yes, handwritten letters are effective, but the process is so boring??

Friend, if you are screaming, “will someone please write these letters for me” rest-assured, Yellow Letters Complete is your answer!

Our business is actually setup to manage your marketing for you! Not just the first letter or campaign. But you entire calendar of leads, letters, list scrubbing, and follow up!

Wouldn’t you rather spend your time only following up on warm leads?

How about we work together to help your grow your business this year?

Given a decent campaign has a list size of over 10,000 and involves a well-timed, multi-touch handwritten approach, the time and money required to carry out your campaign by yourself are unimaginable.

Understand the Power of Delegation

Thousands of businesses fail to get results from their handwritten direct mail just because they don’t understand the power of delegation.

There’s a reason why Tim Ferriss, the guru of automation and author of “4-Hour Workweek” loves this quote:

“A man is rich in proportion to the number of things he can afford to let alone.”

—Henry David Thoreau

To be successful in your business, you have to focus on your core goals and outsource all the other stuff to the experts.

1. Save Time and Money

A single post stamp costs around 34 cents. If you outsource your handwritten direct mail, it’d cost you about 50 cents per postcard (printed, stamped, and mailed). If you decide to do it yourself, you will have to cut postcards from a large cardstock, stamp postcards, write and go to the post office. And guess what, you will end up saving no money.

How?

Let’s do the math:

Stamp: 34 cents

Ink and Paper: 6 cents (on avg.)

Post Office Cost per Postcard (10 cents)

Intangible Costs: time, hassle

Resulting Cost: 50+ cents per postcard/letter.

And the resulting postcards and yellow letters aren’t that good when you compare them to the finished product produced by pros like Yellow Letters Complete.

2. Get Countless Design, Font Options

Outsourcing your handwritten direct mail campaign would give you several design options, fonts, scripts, page colors, and styles.

On the other hand, if you do it all by yourself, you will keep trying to cap the costs, which would limit your design and styling options.

Compromising on quality ensures the failure of your handwritten direct mail efforts.

Here’s what an average person would do when they try to do everything on their own:

And here’s a type of letter that promises over 5% response rate:

Consider the number of options and flexibility you are getting:

For just 79 cents you get:

  • Each letter with a personalized message, homeowner’s name, and property address.
  • Letters mailed on auto-pilot to new leads every week
  • Different wording for different targets
  • Your contact information written on letters/envelopes
  • Return address label on the back of the envelope
  • Choice of Standard Mail Postage or First Class Postage
  • Choice of red, blue or black ink
  • Phone Support 24/7

3. Better Targeting and Consistency

Most handwritten direct mail campaigns fail because they don’t target their audience correctly and give up after their initial campaigns.

Example: Sending letters for absentee-owner leads in a posh area where there’s no absentee property.

Example: Giving up after the first campaign because it’s too hard to carry out the tiring process of readying postcards, writing and mailing regularly.

Handwritten direct mail experts like Yellow Letters Complete meticulously target your letters to make sure they reach the audience with the most potential.

They also send your message to potential customers consistently, with well-timed breaks, and in different styles. Why? Approaching potential leads using well-timed messages with different styles (postcards, letters, notes) using a multi-touch approach is indispensable.

Let’s not forget: Any successful marketing campaign requires at least 8 touches.

4. Better Response Rate

The end goal of any marketing campaign is to get a strong response rate and connect with potential customers.

Outsourcing your handwritten direct mail campaigns to experts like Yellow Letters Complete ensures a response rate of over 15% because all the key elements of your campaign are taken care of.

These elements include:

  • Design and font of your message
  • Content of your message
  • Targeting the right people
  • Choosing the right medium (postcard, paper, yellow letters)
  • Delivery process
  • Consistently send handwritten follow-ups

When you don’t outsource and try to do everything by yourself, you’ll eventually start cutting corners because of the magnitude of the effort and time involved.

Category : direct mail marketing | handwritten cards | multiple touch campaign | Quality Direct Mail | Uncategorized
8
Aug

Normal human attention span has shrunk to just 8 seconds, worse than a goldfish.

In a world where everyone is constantly inundated with noise — Facebook, emails, Instagram, Twitter, TV, YouTube — it takes persistence to make your message stick.

Persistence in the business world means constant follow-ups.

So when you don’t get a response, just keep following up until you do. Seems straightforward, right? Wrong!

You’d be amazed to see the stats.

A study by Microsoft shows that about 89% of salespeople never send a follow-up after their fourth attempt.

Hell, over 70% of sales emails don’t go past their initial contact.

Image source

This looks insane given the fact that it easily takes 7-13 touches to deliver a qualified B2B sales lead to the sales department, according to lead-to-sales funnels data collected for over 100 firms.

Any successful marketing campaign requires at least 8 touches.

According to one study, the probability of getting a reply on your second email is 21% if you don’t get any reply on your first email.

Image source

What do all of these stats show?

They show the power of consistency in lead nurturing.

But variety and innovation are the hallmarks of a multitouch approach.

Don’t Be Boring: Use Handwritten Direct Mail to Follow Up

You won’t want to bore your prospect with similar kinds of approaches and get blocked.

That’s where handwritten direct mail comes in.

Imagine a prospect getting a beautiful postcard having a handwritten message directly addressed to them with their name on it.

As a follow-up, a simple white letter with a handwritten message would make an impact.

And so on…

As people take handwritten direct mail more seriously than email or any other channel, following up becomes more fruitful.

Over 63% of people prefer direct mail as it makes them feel more valued.

Direct mail response rates easily beat those of email.

Nurture your leads slowly with well-time handwritten notes using a multitouch approach and see your sales getting a major boost.

Image source

Why Do Handwritten Follow-up Messages Work?

Handwritten follow-up messages will make you stand out extremely easily.

Why?

Two reasons.

First, handwritten notes are making a strong comeback. Writing handwritten notes is the coolest approach to contact anyone with an element of personalization.

Fun fact: Richard Branson and Jimmy Fallon are fans of handwritten notes.

Personalization results in higher response rates, as people are naturally programmed to pay attention and respond to a piece of paper having a message directly addressed to them.

That’s why over 84% of respondents in a survey said they are more likely to respond to a direct mail piece.

Second, it’s easier for every other salesperson to blast clients with email follow-ups (They still don’t follow up… I don’t know why!)

In handwritten direct mail, the competition is scarce.

When you send multiple touches using handwritten mail, the prospect will naturally think you are really putting an effort into the process.

Make the most out of this open ground with a few competitors while you can!

Category : direct mail marketing | hand addressed envelopes | handwritten cards | multiple touch campaign | postcards
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