19
Jul

Amazon Prime is the king of online shopping these days. Every day, on front porches and in mailboxes, there are brown boxes and packages with blue packing tape that says “Amazon Prime” on it. And, every day, people are eagerly awaiting the arrival of something they’ve ordered. Sure, they get tons of other pieces of mail and some other packages dropped on their front porch, but they will excitedly grab that Amazon Prime package first. 

Why Is Amazon Prime So Popular? 

Everyone, even Scrooge himself, likes to receive a package, and when it has “Amazon Prime” on it, that makes it even better!  Amazon Prime has made an impression upon online shoppers everywhere. Why? Because Amazon Prime has sent them something tangible that they can’t wait to get it! 

Amazon Prime is convenient and fast. You can get something in your hands quickly and without the hassle of shopping. You can get what you need and want without driving from place to place, without the crowds or finding a parking space, and without having to walk the aisles. You can shop at home on your schedule, relaxed. 

Can You Use This Same Strategy? 

Yes, you can keep sending those digital messages to your list of 10,000 prospective clients, but does it stand out like Amazon Prime packages do? Your digital message is one of maybe thousands, even millions, among other ads, emails, and pop-ups. 

Every day, we’re all inundated with ads upon ads, messages upon messages, to the point that we don’t even look at them anymore. We hit delete or ignore the pop-up and go on about our day. But if we receive a letter in the mail that is hand-addressed, it strikes us as a personal contact and becomes more real, even tangible.

Consistency with A Personal and Empathic Touch 

By sending your prospective clients a letter that has been hand-addressed, your brand is going to be unforgettable. It will arrive in mailboxes with a personal touch that shows you’re empathic to concerns and issues of the receiver.  

If you’re not sure how to write a message that will connect with your prospective clients, Yellow Letters Complete can help you. We can set up a scheduled plan for your letters to be sent consistently, keeping your brand in front of your prospects. And, we’ll do all that for free! 

Just like Amazon Prime has done, you too can bring happiness and surprises to mailboxes.

Category : Uncategorized
25
Jun

Direct Mail vs Email is the million-dollar question.

As a part of the ever-bustling New York’s real estate market, we at RSOLOGY LLC, Brooklyn, NY have always tried to be innovative in getting in touch with our clients.

The ushering of the digital age did widen the scale of marketing avenues, however, all the noise began to confuse the results. We realized a pattern in the response rate of digital compared to direct mail that we were running on a small budget.

As it turns out, direct mail response rates were about 10 to 30 times higher than that of digital.

That is exactly what my real estate company, RSOLOGY LLC, Brooklyn, NY noticed when we compared ROI and response rates of Direct Mail and digital at several places, including the thriving New York real estate market.

Here are some of our key takeaways after running multiple successful direct mail campaigns.

The 3 Big Yes for Direct Marketing

Better response rates: The Direct mail response rate is about 4.4%, according to several studies and surveys. Compare that to the response rate of 0.12% for digital mails. You have a clear winner here.

The feel: The age-old ritual of checking your mailbox and the excitement of opening an unexpected envelope has never failed.

Make your message an experience.

When your pitch is coupled with the experience of
interaction with direct mail, conversion is almost guaranteed.

Targeted audience: You can target your audience and track your specific leads unlike digital mail and ads which are hard to track.

The Strategy:

Who is Your Target?

Knowing your audience is the most important thing in direct
mail.

For example, in a certain area we got a spectacular response rate when we targeted prospective leads for Probate lists or a Pre-foreclosure lists. We’d gotten 0 responses from the same area if we’d targeted the leads with messages for absentee-owned property.

Unlike the popular opinion, tracking and targeting in direct mail is very much possible. To give you an example, I just love the USPS Every Door Direct Mail Tool.

Just enter the Zip Codes based on your area and it shows you
the number of residents, number of businesses, age range, average household
size, and average household income of that zone.

Consistency is Key:

Be consistent with your message. Approach multiple times otherwise no one would pay attention. We would commonly arrange for at least 5 touches. It is ideal to determine the length of the probate process in your state and spread your campaign accordingly. The idea is to be in front of the client when he decides to sell/ buy.

Be Memorable:

Small efforts goes a long way

Working on the aesthetics of your direct mail does wonders.

When someone receives a beautiful, hand-written, aesthetically pleasing letter in their mail box, they feel compelled to respond, according to the concept of “reciprocity” in psychology.

In our case, instead of spending a lot of time, we used scented and colored envelopes and handwritten notes made by Yellow Letters Complete.

YLC also took care of writing our messages on the beautiful cards and sending them to the addresses.

Neither did we have to worry about tracking the letters over the 5 touches. It was an automated process where the dates were set for the letters to go out.

Outsourcing the whole process to YLC and focusing just on own expertise was dramatically effective for our productivity.

Shruthi Banjan
RSOLOGY LLC

Category : Uncategorized
12
Jun

We know that handwritten mail gets more response than generic mail. Now, you can combine the personalization of real handwriting with the volume and scale of postcards!

Watch the video below to learn more and give us a call if you’d like to receive a quote on your handwritten direct mails.

Introducing Handwritten Call-to-Actions on Postcards

Category : handwritten cards | postcards
23
May

Whether you’re a beginner or veteran in real estate investing you need to watch this video.

Featuring a long-time customer, real estate investor and coach, Joe Barletta.

Joe share some great tips with the Yellow Letter Complete audience.

Some of the things Joe will reveal are:

1. Why you need at least 3 months of consistent marketing?
2. How to find a list that lazy investors don’t do know about?
3. What is your campaign schedule and frequency?
4. What is your lead intake process?
5. How to increase productive with outsourcing your mail
6. What type of follow up system do you have?

About Joe Barletta

Joe Barletta is the creator of the Milestone Real Estate Investing Systems. Starting in 2002, he is a highly successful full time wholesaler, rehabber, rental property owner and real estate broker. In addition, he has helped hundreds of students/investors to create dynamic results in their lives and businesses.

Category : Uncategorized
14
May

Are you unhappy with your response rates?

You sent out a boat load of post cards but hardly got a response. Yet so many investors and wholesalers swear by using direct mail.

What’s the problem? You want to learn the secret? Yes?

Then read on…

Leads are vital for any success in any business. But they
can be like unruly ADHD children who need constant attention to stay on track.

To get your leads to response… you need to master the follow
up.

You need to nudge them gently. Consistently. Strategically.

Nurture them the right way, you you’ll reap real rewards.

How to Nurture Your
Leads the Right Way

Many businesses fail to effectively nurture their leads
because they treat all leads as equal and use “one size fits all” approach.

But just like individuals vary, your lead type also greatly
varies.

In real estate investing and wholesaling, we have classified leads into 3 broad categories.  

Each category needs a specific follow up campaign to enhance
the response.

Let me walk you through these different follow up techniques
we suggest:

  1. Forced, but not urgent
  2. ‘Not forced, and not urgent’
  3. ‘Urgent and forced’

Forced But Not Urgent

This is a high value lead category albeit the one that takes
long time to warm up before they take the desired action. Let’s say a typical
lead such as tax delinquency, divorce or probate lead. They are under mild
pressure with no urgency and therefore, patience is the key here.  Dropping them an email once a month for at
least 3 to 6 months will warm them up, grab their attention and nudge them to take
the desired action.

Forced and Urgent

Notice of default leads comprise of leads in “Forced and
Urgent” category. A regular weekly or fortnightly follow up for at least a month
will do the trick.

 Not Forced, but
not urgent

Absentee owners belong to this lead type. These leads should
be followed up for 3 months, sending them one email per month.

Identify your lead category

Once you have an insight on the type of lead categories, you
need to ask yourself, what is the lead category that you are marketing to? The
answer to this question will tell you broadly the type of your marketing
campaign.

So, once you have bagged high quality leads, right follow up marketing strategy can give you massive returns with minimal efforts. Within these 3 broad lead categories, there are several small sub categories which can be targeted with laser precision with a tailor made strategy for your particular kind of leads.

We can assist you with a tailor made follow up strategy.
Call us now for a personal meeting.

Category : Uncategorized
9
May

Looking for a way to stand out among your competitors and get results? Try sending a multi-touch campaign!

Multi-touch campaigns are a great way to build your credibility. Since you are mailing to a single list of leads more than one time, you stay on the minds of your target audience. At Yellow Letters Complete, we can help you create a unique cost-effective campaign with a variety of mail piece and color options to choose from.

Multi-touch campaigns also serve as an effective way to test a variety of mail piece options. Without testing, it can be difficult to gauge which mail piece will bring you the most success. What works well can differ from one audience to another. However, you can increase your chances by trying different approaches with each touch.  You can learn more about the many benefits of a multi-touch campaign here.

When creating your multi-touch campaign, we can make each touch unique. This can include varying the ink, paper, and card stock color. You can also simply mix and match your mail pieces to each touch stands out among your target audience. Depending on the season, we can also coordinate your campaign to match! With spring in bloom, here is a great example of a seasonal multi-touch campaign:

We offer a variety of mail piece options to help you make the most of your campaign including postcards, yellow letters, stationery letters, and more! Let the friendly staff at Yellow Letters Complete help prepare your colorful direct mail marketing campaign today!

Category : direct mail marketing | Drip Campaigns | multiple touch campaign
30
Apr

Do you feel like your direct mail marketing is in a rut? At Yellow Letters Complete, we can help! We offer a range of colors to help your mail piece convey your message. Whether you’re looking for an elegant, professional appearance or want to make a splash with vibrant colors, we have options to fit your campaign.

Colors can evoke emotions, guide reactions, and motivate response. Continue reading to learn how to thoughtfully use colors in your next direct mail campaign.

Red

Red evokes a sense of urgency, so it is perfect for time-sensitive campaigns. This color is bold, powerful, and stands out. Since red can stimulate response, be sure to keep your contact information in an easy to locate space.

Blue

Blue establishes trust and creates a sense of peace. For campaigns that deal with sensitive or stressful topics, blue can help your leads feel assured. By using blue, you are presenting yourself as a reliable source.

Green

Green encourages relaxation and may inspire your clients to reach out. Often associated with nature, using green in your campaign can express to your leads that your business is thriving or growing.

Purple

Purple communicates luxury and wisdom. Using purple in a campaign can convey that your business is unique and may offer creative solutions.

Yellow

Yellow conveys feelings of joy, optimism, and happiness. It can lift spirits and create a sense of cheerfulness. Another perk of using yellow is that it can also stand out and grab your target audience’s attention.

Pink

Pink inspires compassion and kindness. Consider using a pink in your direct mail marketing campaign to intrigue your target audience and create a welcoming tone.

Orange

Orange motivates action and positivity. This is a great color option when trying to influence your target audience. It’s also somewhat rare, so it works well to grab your audience’s attention.

Black

Black stimulates curiosity. Perfect for a sophisticated appearance, this sleek color can evoke a sense of awe and can motivate your leads to quickly open and read your message. 

White

White expresses purity and simplicity. Choosing to use white in your campaign can help your mail piece appear simple, unburdened, and modern.

Gray

Gray indicates stability. to your readers. Smack dab between black and white, gray is a natural balance. Gray can be a great option for a campaign that wishes to communicate dependability.

Still wondering which color is right for your campaign? Contact us today to discuss your direct mail color options!

Category : direct mail marketing | hand addressed envelopes
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