Leads
Types of Leads
There are several types of leads to use when looking for motivated sellers or buyers. When looking for property sellers, popular leads lists include Distressed Home Owners, Pre-Notice of Default (Pre-NOD), Absentee Owned Properties, High Equity and Low Equity leads. They can be pulled by zip code or county, and are outstanding sources for finding motivated sellers with yellow letter marketing. We suppress data when filling lead lists, which means you will not be marketing to the same leads as our other clients in your area.
Property Seller Leads
Distressed Home Owner leads are people in an unsustainable financial position. These are people with little to no equity, more financial obligations than they have income to pay, and are highly likely to be motivated sellers.
Pre-Notice of Default leads are folks who are 30, 60 or 90 days past due on their mortgage. These are people who may need to sell their property or face foreclosure, and can be extremely motivated to sell. These leads are amalgamated from credit data, which means you will have less competition for these properties.
Absentee Own Property leads are for properties that may be rental properties, vacation homes, or a house that is sitting vacant after the owner has moved. The owners of these properties can also be very motivated to sell.
High Equity leads are for homes with at least 50% equity in the property. These are prime candidates for wholesaling and lease options.
Low Equity leads are for properties with little to no equity. These are prime short sale candidates.
Property Buyer Leads
Property buyers can be found by sending yellow letters to High Net Worth leads or Renter leads.
High Net Worth leads are individuals who have a minimum of $1,000,000 in liquid assets. This list can be filtered by real estate investors or non-real estate investors. This is a great list if you are looking for cash buyers or investment funds.
Renter leads are people who are currently renting an apartment, duplex or house. These leads work well if you have an entry level house to sell or you are looking for a lease option tenant.