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One of the most important, and often overlooked, aspects of a successful direct mail marketing campaign is the mailing list. Choosing appropriate filters can make or break your direct mail marketing campaign, and there are several options for creating a highly targeted mailing list.

For example, let’s say you are interested in marketing to the Millennial generation. Life stages for Millennials are not parallel to the distinctive stages of Generation X or even the Baby Boomers. Many are pursuing higher education, and starting their lives beyond academia at much older ages than their parents. A recent article put out by CNBC suggests that the millennials (Generation Y) will be renting for much longer than the generation that came before them, for a wide variety of reasons.

So what does that mean for someone who is in the real estate business? The use of filters for your targeted mailing list is crucial for who you are marketing your services to; and one significant filter could be the owner’s date of birth. Filtering based on dates of birth that steer away from the millennial generation may help you find the right house that you are looking to buy, rent, or sell, simply because the millennial does not own one for you to buy.

We have the capability to use a variety of filters on your targeted mailing list to help with your yellow letter campaign. Some of our more popular options for filters include owner occupied, absentee owned (also known as non-owner occupied properties), notice of default, purchase date, owner date of birth, market value of the property, assessed value, first loan loan origination date, build date, number of bedrooms, square footage, and loan to value. The more targeted leads you have, the more responses your direct mail marketing campaign will generate, and a strategically targeted mailing list may help you win big in a real estate deal.

Category : direct mail marketing / Targeted Mailing List / yellow letter / yellow letters

2 Responses to “Improve Your Results with a Targeted Mailing List”


Lawrence Patterson October 12, 2016

Hello, I am new to the real estate investing world. I would love to know what is on the Targeted Mailing List. This will be so helpful!

Admin October 19, 2016

A targeted mailing list can include many things. The first consideration is your geographic area (city, county or zip codes), and then we can create filters to target specific demographics. For real estate investing, that can include absentee or owner occupied properties, delinquent property taxes, Notice of Default or probate leads. Other filters that can help with motivation are length of ownership and the owner’s date of birth. You might also consider filters to target certain types of properties, including build date, square footage, number of bedrooms and market value.



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