We get this question a lot. How can people possibly get a 5-15% response rate with a direct mail marketing campaign? The simple answer is that our letters don’t look like a typical marketing letter.

Our letters use the handwriting of a person, not computer generated font. There isn’t a clear window on our letters, they don’t come in a business-size envelope, they don’t have a bulk mail stamp, and most importantly, the envelope isn’t typed! Since our envelopes are hand addressed and the letters are printed using a person’s handwriting, people want to open them to see what is inside. Our letters look like an invitation or a thank you letter, not a marketing letter.

Still skeptical? Request a free sample today and see what it’s like to receive one yourself!

We just added a Return On Investment Calculator to help make your investment process even easier. It’s simple to use and will help you determine the return on your marketing investment. Click here to try it out.

So here’s what I did today.  I mailed 250 yellow letters to Pre NOD leads.  I was going to quit targeting short sales for a while, because they can be a pain in the (you know what). but instead, I decided to embrace them.  After all, I have 2 short sales closing this month….One on March 23rd and the other on March 31, 2010. So I can’t complain.  They key to short sales is to stuff them into the pipeline. Not all of them will end up successful, but a good percentage of them will.  And if you’re impatient (like me), then add other types of deals to your workflow.  For me, it’s wholesaling.  Those deals keep me going and active while the short sales brew.

I’ll give you the results of these 250 yellow letters by the end of the week (March 19).  Talk soon!

Ohhhh. that’s easy! I do!  And who am I?

My name is Tracy Caywood (in case you’ve never met me). I’m an experienced real estate investor in Jacksonville Florida. I’ve bought and sold nearly 300 houses since 1999. My husband and I are partners, and work closely together in our business.  I also own the website www.YellowLettersComplete.com and provide real estate marketing services to real estate investors and Realtors all over the United States and Canada.

Now, let me explain a few things. When I first started in this business, I hadn’t heard of yellow letters. If I had, my beginning days as a real estate investor would’ve been much easier.  Do you know what I had to do instead?  Dan and I stayed up until the wee hours of the morning printing postcards on 4 x 6 index cards, and then mailing them out.  We used the”unsafe structure” list that we got from our local code enforcement office.  Did it work? Absolutely.  Do we still do that?  Absolutely not. But back then, we had no idea which direction to take. All we knew is that we had to generate leads to do deals.  So we did whatever we had to do for the least amount of money.

These days, things are much easier for the newbie real estate investor. There is one simple technique that you can apply (without having to stay up all night), that will generate motivated seller leads and have you well on your way to doing deals. Can u guess what it is?  Yep! The yellow letter.

I’ve been using the yellow letter in my business now for about 4 years. Of course, it’s not the only media that we use to attract seller leads. I also implement bandit signs, postcards, and  a website. But it is the most head slapping simple way to get alot of leads coming in at once. In fact, I’m about to mail out 500 yellow letters on Monday that are addressed to Pre NOD Leads.  This campaign is targeting short sales.  I’m going to create a new blog entry for this campaign to keep you filled in on the progress, so keep watch for that.

I guess I never answered the question of “what type of person” does yellow letter marketing, did I? Well, the answer (other than the obvious) is………a person that wants to quit dreaming about making it happen and just make it happen.

We Love Canadaians at Yellow Letters Complete.com, and we’re one of the only (if not the ONLY )provider of yellow letter services to real estate professionals in Canada. If you are a aspiring young real estate investor or Real Estate Agent who is looking to dominate your locate market, then you’re in the right place.

Letters are only $.99 if you are in Canada!  Read the Details about yellow letters in Canada right here.

Yellow Letters get a 5 to 10% reponse rate  – that’s higher than any other type of marketing that’s available to you anywhere! Don’t miss this opportunity to generate the MOST motivated seller leads.

It doesn’t matter how much I talk to you guys on the phone telling you how great Pre NOD Leads are for your business, there’s nothing quite like hearing it from the horse’s mouth. Listen to this voice mail that I got from one of my Florida customers on July 30, 2009. Once you hear this message, I’m sure you’ll understand why you should be calling me every 3 weeks to get YOUR list of Pre-NOD leads.

Listen to Voice Mail Left By Actual Customer

Then go the Pre NOD order page and get your order in for Pre NOD Leads!!

I ran an ad in one of the smaller newspaper publications. It started running on April 19, 2009 and ran for 30 days. Overall, the ad resulted in 78 phone calls. Out of those 78 phone calls, I was able to collect information from 38 of these buyers regarding their contact info (including email address), their monthly payment budget, how much they have for a down payment, and what they’re looking for in a house.

The prospects are driven to a phone number where a live person answers (between 9 am and 5 pm), or a recorded message (after hours) telling them to leave me their name, phone # and email address.

Once they do this, I add them to my buyers database and begin marketing to them, sending them to my website so they can check out the homes that I have for sale.

Below is a screenshot of my actual email inbox, showing you only a list of the people that have left messages after hours. (Click on the image to see it larger).

This ad really did the trick!! I have 38 more people to sell my houses to, and it only cost me about $2.00 per lead. I think I’ll run that ad again………

Here’s what my ad said:

“OWNER FINANCING

THREE NICE HOMES TO CHOOSE FROM

24 HOUR RECORDED MESSAGE

(904) 555-5555 ”

Of course, the ad has my real phone number for buyers.  I chose a smaller publication newspaper to keep my marketing cost low.  I I had run this same ad in the Florida Times Union, it would have cost me nearly $500 for a month. Instead, I only paid about $80.  Not too shabby…… Now I gotta go…Ive got to get to work on selling some of these houses I have for sale!!