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13
Mar

Want Results?
Then set up a multi-touch direct mail campaign! Many people send out one letter and expect to get results. Though you may close a deal with one letter, you can dramatically improve your results with a multi-touch direct mail campaign. Without sending multiple mail pieces you may be missing out on potential clients because people have not noticed or read your message. The secret that can make your marketing more successful is to use a multi-touch direct mail campaign.

Sending a similar message to your list several times will make your name and brand familiar to your audience. The people on your targeted mailing list may not be ready to sell now, but eventually they will. When they are ready, who will they call? YOU! Each time you reach out to your audience the more likely it is that they will remember you and associate your name with your offer. This means when they think about selling their home, they’re going to call you!

Consistency Closes Deals!
When starting a multi-touch direct mail campaign make sure your message is consistent. This includes the name you are putting on your mail piece and also the message you are communicating. You want to build rapport with your potential clients, and the best way to do that is with consistency. That will reinforce your message, and before you know it you’ll be getting calls.

Put yourself in their shoes
If you were to receive a marketing letter in the mail and you had never heard of the person or their brand before, what would you do? You would most likely be skeptical and throw it away. Would you sell your house to a stranger who has reached out to you ONE time? Probably not! Selling a property is a big step, and you want to go through that process with someone you trust. When you set up a multi-touch direct mail campaign your targeted mailing list will see your name many times. After seeing your message several times the people on your targeted mailing list will start to recognize your name and they will be more likely to reach out to you.

Call us today at 1-888-294-0780 and our great staff at Yellow Letters Complete can help you set up your multi-touch direct mail campaign today!

Category : Uncategorized | Blog
6
Feb

At Yellow Letters Complete, we offer several personalized marketing mail piece options to fit practically any marketing campaign. Each letter is mailed in a hand addressed envelope, so your message is sure to be read. Continue below to read more about mail piece options for direct mail marketing and to see which one will work best for your next personalized marketing campaign.

Yellow Letters: Our Yellow Letters are created by loading a real person’s handwriting and adding variability to the characters. This means the first “a” looks different from the second “a” and so forth. Because each letter is stuffed into a hand addressed envelope the recipient will open the letter and read the message. Our Yellow Letters are one of the most effective mail piece options for people who want to send an informal marketing piece. Browse some of our Yellow Letter Templates here.

Real Estate Marketing Yellow Letter Example

Typed Letters: Typed Letters allow for a more formal image while still maintaining a personal touch. Our Typed Letters are appropriate for most campaign types, but they flourish in campaigns with a serious tone. Each letter can be signed with a digital signature or a wet ink signature in your choice of blue or black ink. Consider adding a logo or color letterhead to increase your professional image. Of all mail piece options, typed letters can be the most effective way to build credibility. See some of our Typed Letter Templates here.

Real Estate Marketing Typed Letter Example

Postcards: Postcards are best used as a follow-up touch to keep your information in front of your clients. Though they do not boast the same response rates as Yellow Letters or Typed Letters, one of the lowest cost mail piece options is a postcard. For people sending multiple mail pieces to the same list or operating on a lower budget postcards can be a good choice. Our postcards are available in several bright colors, so they are sure to stand out. Check out our postcard templates here.

Real Estate Marketing Postcard Example

Greeting Cards: Our Greeting Cards are perfect for holidays and thank you notes. They are a great option to use for customer retention. The message inside is used with our proprietary variable font software, just like our Yellow Letters, so it feels personal. The image on the outside is also completely customizable. Simply send us a picture, use your logo, or we can provide an image for you. Click here for more information on greeting cards.

Greeting Card Marketing Letter Example – Outside


Greeting Card Marketing Letter Example – Inside

Door Hangers: Door Hangers are a great tool for targeting neighborhoods. Simply choose the color and message you would like and we will ship your Door Hangers directly to you. Click here to read more about Door Hangers.

Real Estate Marketing Door Hanger Example

Consider picking a few products and sending a multiple-touch campaign. Using the most effective mail piece options for each touch will go a long way towards improving your response rate, and keeping your information in front of your clients will make sure that you say top of mind. Read about which hand addressed envelopes you can pair with your personalized marketing mail pieces or contact us today to learn more about our products.

Category : Uncategorized | Blog
8
Jan

Maybe you heard fireworks, watched the ball drop in Times Square, or donned a sparkly hat and oversized glasses. Whichever way you celebrated the new year, one question lingers: What can you do to improve your business in 2017? With a new beginning, it is time to reflect on your New Year’s Resolutions. If one of those was to grow your business, using direct mail marketing with a targeted mailing list is a great way to achieve that growth. Here are a few items to consider:

  1. Establish a Clear Marketing Plan

Begin the new year by outlining your marketing plan. What can you support with your current budget? How often will you mail your marketing materials? It is important to develop a schedule early on so that you have a consistent stream of potential clients coming into your pipeline. Sporadic marketing can lead to gaps in response and make your successful deals difficult to predict. This can create an unreliable or unstable intake of revenue. Without stable profits, business expenses become difficult to handle. Avoid this issue by creating a marketing schedule, taking seasonality into account, and executing your plan as intended. Your plan should include how many pieces to send, the number of times person on your mailing list, and also the type of mail pieces for each touch of your marketing campaign including yellow letters, typed letters, stationery marketing letters and postcards.

  1. Make An Extra Effort to Secure a Quality Mailing List

Your mailing list can greatly affect the success of your direct mail marketing campaign. Research your mailing list source to ensure you are sending mail to the best suited audience for your mail piece. To begin, you need to know how many people have access to the mailing list you plan on using, especially if you are in a competitive area. Ask your mailing list provider if they run suppression on their data (how many people have access to their leads?). At YellowLettersComplete.com we suppress our data for six months. That means any leads we give to a person we will remove from our database and not give those same leads to anyone else for the next six months. Once you have found a reputable provider, ask what filters are available to help target a specific audience. Taking these few extra steps can vastly increase your response rate.

  1. Test Your Area and Be Open to Any Necessary Adjustments

It is important to test your area. Before blindly jumping into your preferred area, try sending a test round of your mail piece. The more you send, the more reliable your results will be. If you see a negative trend in response rate, adjust your marketing strategy. This may mean sending follow-up mail pieces, changing your target audience or mailing list filters, or even testing a different area. Once you have found an area that performs well, send to larger quantities of names and also send follow-up letters to get the most out of your area.

Learn more about how to choose your mailing list here or contact us today to set up your first direct mail marketing campaign of the new year!

Category : Uncategorized | Blog
18
Nov

As the end of the year approaches, one thing is for certain: tax season is approaching. But even after a profitable year and meticulous planning, you may still face high taxes that can set you back. How would you like to reduce your taxes while simultaneously increasing next year’s profit? Consider starting a direct mail marketing campaign before the end of the year.

We can set up your direct mail marketing campaign this year and have them mail out at the beginning of next year. That means you can start 2017 with leads coming in. Try a larger campaign or a multi-touch campaign to save the most on your taxes and to ensure a strong start for the new year. Turbo Tax recommends making a bulk purchase at the end of the year to help reduce your taxes. Because you will get a tax deduction for the year that the business expense was made, spending more will actually help you save more in the long run.

At Yellow Letters Complete, we offer several direct mail marketing campaign options so you can make the best selection for your budget. Starting a campaign is quick and simple and we can even provide a mailing list for you. We will send each letter in a hand addressed envelope, so your potential clients will open and read your message. We also offer several envelope and postcard colors, so you can match the season. You can actually relax during a notoriously stressful time of year knowing that everything for your campaign has been taken care of for you.

Browse our yellow letter, typed letter, and postcard templates to help choose your mail piece(s) for your campaign. Contact us today to hear more about how you can reduce your taxes by starting a direct mail marketing campaign today.

Category : direct mail marketing | typed letters | yellow letter | yellow letters | Blog
17
Nov

Direct Mail Marketing Business Benefits

 

You may have noticed that many people spend quite a bit of time online surfing the web these days. It’s no surprise that email and digital marketing campaigns are popular choices to generate sales and leads. Many business owners fail to realize the importance of direct mail marketing and miss out on profits because of this oversight. Consumers gravitate toward tangible products such as letters with a personal touch and Yellow Letters are the perfect solution for this. There are many businesses that fail to realize the potential of non-digital marketing. This can be a detriment to sales growth and ultimately bad for business in general. Once you try a personalized marketing product like Yellow Letters, you can enjoy watching your leads and sales flourish.

Yellow Letters as Your Business Solution

The beauty of a Yellow Letter is that it arrives in a hand addressed envelope, so the recipient feels compelled to open it and read its contents. If you are new to direct mail marketing or marketing services in general, Yellow Letters Complete should be your first stop. We offer a number of real estate letter templates and short sale marketing postcards online for your business needs. These items can provide the edge you need to close a deal and increase your sales.  Yellow Letters act as a networking tool that keeps on giving. There is no limit to how many times your personalized Yellow Letter will be passed from one person to another.

If you would like more information on Yellow Letters Complete and our marketing products, simply visit us here. We are always happy to answer any questions regarding Yellow Letters, greeting cards, door hangers, or any of the other products we offer. You can also contact us at 1-888-294-0780.

Category : direct mail marketing | Blog
24
Oct

At Yellow Letters Complete, we offer hand addressed envelope options to fit practically any type of campaign. Each envelope is hand addressed by a real person, so your envelope will be opened and your message will be read. Here are several options for hand addressed envelopes to fit virtually any hand addressed direct mail marketing campaign:

Invitation Style Envelopes: These small, invitation style hand addressed envelopes generate the highest response rates. Invitation style envelopes are available in a wide variety of colors, so you can match your hand addressed envelope to the season. They also have the most personal appearance. Because they look as though they contain a card or invitation, they are opened and the message inside is read. These envelopes are appropriate to use for nearly all campaign types and can accommodate most mail pieces. These are the most popular envelopes with our hand addressed yellow letters.

invitation-envelopes

#10 Style Envelopes: These hand addressed envelopes have a more traditional appearance and work well for direct mail marketing campaigns with a more formal message. Since each envelope is hand addressed by a person, they are more likely to be opened than a common business mailer. They are also available in several colors to help them stand out even more. The #10 hand addressed envelope is larger than the invitation style envelope, so it can accommodate larger mail pieces or bulkier inserts. These envelopes work well with our letterhead and digital signature letters.

gray-10-w-blue-ink

Urgent Envelopes: Just as the name suggests, this hand addressed envelope creates a sense of urgency. These envelopes are best for campaigns with time-sensitive mail pieces. The envelope is bold, bright, and easily noticed. Our Urgent Envelopes stand out even more, and these envelopes must be mailed with First Class postage.

urgent-envelope

Font Envelopes: Our font envelopes are the only envelopes that use a handwritten font instead of being physically hand addressed by a real person. However, the font is created using our proprietary variable font software, which adds variability to the characters. That means each character is unique (so the first letter ‘t’ looks different from the second letter ‘t’, and the third, and so forth. Notice how each letter ‘O’ in the word ‘Ironwood’ is different on the picture below?). We can print our handwritten font on both Invitation Style and #10 Style envelopes, so you can pick the best size to fit your campaign.

variable-handwritten-font-envelope-ivory-w-black-ink

Read more about how the color of your envelope can strengthen your campaign here or contact us today to learn more about our envelope options.

Category : direct mail marketing | hand addressed envelopes | Marketing for Real Estate | yellow letter | yellow letters | Blog
11
Oct

A good mailing list can go a long way in helping your yellow letter campaign to be successful. Sending a great letter to the wrong people may generate some responses, but not the responses you are looking for. That is why it’s so important to get the mailing list right. So, if I’m looking to build a good mailing list, what is the first thing I need to do?

My first consideration is the geographical area I want to target. This can be the city, county, or zip codes that appeal to me most. Keep in mind that the tighter I go with my mailing list filters geographically, the looser I will need to be with my mailing list filters for demographics. Also consider that motivation generally comes more from the demographic filters than from the geographical area I target.

For example, if I run two zip codes using the mailing list filters absentee owned properties with a purchase date of 2012 and earlier, I might have 100 records available. Now, instead of running just two zip codes, I run the entire city, and that city includes 50 zip codes. Since I am now using a larger area I might end up with 3,000 available records, still using the same mailing list filters of absentee owned properties with a purchase date of 2012 and earlier. If I have 3,000 records available, I can then be tighter with my mailing list filters for demographics. That means that instead of using a purchase date of the year 2012 and earlier, I can now go back to a purchase date of 2000 and earlier. That tightens up my target audience, and since I am using a larger area, I still have enough records available to run a campaign. I can also add other mailing list filters to help with motivation or property demographics such as the number of bedrooms for the property, the loan to value (equity), or market value.

Since I am targeting a larger area geographically there are more records available. And since there are more records available I can be tighter with my demographic mailing list filters for my yellow letter campaign or postcards. And that can help with the motivation of the individual who owns the property.

Category : direct mail marketing | Drip Campaigns | find motivated sellers | Mailing List Filters | Marketing for Real Estate | Real Estate Marketing | Real Estate Marketing Ideas | yellow letter | yellow letters | Blog
5
Oct

One of the most important, and often overlooked, aspects of a successful direct mail marketing campaign is the mailing list. Choosing appropriate filters can make or break your direct mail marketing campaign, and there are several options for creating a highly targeted mailing list.

For example, let’s say you are interested in marketing to the Millennial generation. Life stages for Millennials are not parallel to the distinctive stages of Generation X or even the Baby Boomers. Many are pursuing higher education, and starting their lives beyond academia at much older ages than their parents. A recent article put out by CNBC suggests that the millennials (Generation Y) will be renting for much longer than the generation that came before them, for a wide variety of reasons.

So what does that mean for someone who is in the real estate business? The use of filters for your targeted mailing list is crucial for who you are marketing your services to; and one significant filter could be the owner’s date of birth. Filtering based on dates of birth that steer away from the millennial generation may help you find the right house that you are looking to buy, rent, or sell, simply because the millennial does not own one for you to buy.

We have the capability to use a variety of filters on your targeted mailing list to help with your yellow letter campaign. Some of our more popular options for filters include owner occupied, absentee owned (also known as non-owner occupied properties), notice of default, purchase date, owner date of birth, market value of the property, assessed value, first loan loan origination date, build date, number of bedrooms, square footage, and loan to value. The more targeted leads you have, the more responses your direct mail marketing campaign will generate, and a strategically targeted mailing list may help you win big in a real estate deal.

Category : direct mail marketing | Targeted Mailing List | yellow letter | yellow letters | Blog
13
Sep

We all make mistakes, and here are some mistakes to avoid when it comes to your next yellow letter or postcard marketing campaign:

1. Impersonal
Use the prospect’s name on a letter to personalize it to that individual. The letter could also personalize other things about the individual, including the address of a property the person owns.

2. Irrelevant
Make sure your message will resonate with the people you are targeting. Using appropriate mailing list filters can make it more likely that the recipient will be interested in the message on your mail piece.

3. Lengthy message
The longer your message, the less likely it is that a person will read it. Keep your message concise, and then explain the details when the person calls. For more information on this, read ‘The Call Comes First

4. Inappropriate colors
You want your yellow letter or postcard to stand out, and you want it to stand out in a good way. There is a time to use bright colors or black envelopes in direct mail marketing, but that time is not when you are marketing to a probate list. For another post on this, click here.

Following the tips above can help make your next marketing campaign more successful, and if you mail your letters in hand addressed envelopes your recipients are almost guaranteed to open your letter. Check out our yellow letter templates to help you get started on a successful marketing campaign.

Category : Marketing for Real Estate | Real Estate Marketing | yellow letter | yellow letters | Blog
25
Aug

You’ve done it. You’ve decided to begin marketing with hand-addressed envelopes that have been proven to attain new clients. But now a new challenge stands before you: What do you put in the envelope?

We are in an age of information overload and it is beginning to show. A study conducted by Consumer Insights of Microsoft found that the average adult attention span has shrunk to a mere eight seconds. That means you have roughly eight seconds to make an impact on your potential client. So what should your letter say?

It is tempting to provide as much information as possible. After all, you have invested time and effort into your business and you want that care to be evident to any potential clients. However, a lengthy message may lose the attention of the reader. After all the work you’ve put into preparing your letter, it could be ignored simply because it is too long. Instead, follow these tips to ensure your message is actually read:

• Keep your message concise. Once your client calls, you can explain the finer details.
• Use short, simple words. Your client won’t call if the message is complicated.
• Be mindful of placement. Keep important information (i.e. your phone number) accessible by placing it on a separate line or at the end of a paragraph.

We recommend that your message contains no more than one hundred twenty words. You can see some examples of our typed letter, postcard and yellow letter templates here.

Category : Marketing for Real Estate | Real Estate Marketing | yellow letter | yellow letters | Blog
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