So here’s what I did today.  I mailed 250 yellow letters to Pre NOD leads.  I was going to quit targeting short sales for a while, because they can be a pain in the (you know what). but instead, I decided to embrace them.  After all, I have 2 short sales closing this month….One on March 23rd and the other on March 31, 2010. So I can’t complain.  They key to short sales is to stuff them into the pipeline. Not all of them will end up successful, but a good percentage of them will.  And if you’re impatient (like me), then add other types of deals to your workflow.  For me, it’s wholesaling.  Those deals keep me going and active while the short sales brew.

I’ll give you the results of these 250 yellow letters by the end of the week (March 19).  Talk soon!

This is very exciting!! I’ll be joining Kimberlee Frank in Orlando Florida on May 1st, 2nd, and 3rd for her Foreclosures Gone Wild 3 Day LIVE Event!  Listen to the Podcast and Check out why I’m excited about being there, meeting you in person, and how you can earn yourself a FREE Vacation!

KIMBERLEE’S “GONE WILD” WEBSITE

Are you struggling with your bank account, but still determined to get started in the real estate business?  I totally understand where you’re coming from!  It’s not easy trying to juggle around all of the expenses that are associated with starting in the real estate business.  After all, you have education and training, travel, hotels, business cards, websites, marketing campaigns, and now answering services.  Gheez….You’d think this is a real business or something. (Who’da thunk it?)

Well, this one is for the aspiring young investors out there who need an inexpensive way to get their calls from sellers answered.  Good luck!!!!

Sample Craigslist Ad:

I need someone to answer and pre-screen my calls. These calls are coming in as a result of direct marketing efforts to owners of real estate that are in unique situations (foreclosure,divorce, bankruptcy, probate, etc).

Your job will be to answer the call, and ask them a series of questions that will be provided to you by me.  I will pay you $1.00 per call for each pre-screening form that you turn in to me (that is completed) , and $.50 for each call /message that is turned in (or partially complete).

This can be done from your home, but I do need someone who can take calls on the “fly” – and maintain a professional sound to the caller (no TV, dogs, or other noises in the background).  I will forward my own number to you so that you can take the calls.  I will pay you once per week on Fridays – either via PayPal or check (your choice).

Reply to my ad if interested. I will call you to do a a phone interview and a “test run”.

Discover how to talk to sellers of real estate, and find out how to discover the Motivation Trigger Words that always indicate motivation. Save a great amount of time and money by listening to this podcast and using the tips and techniques that are outlined in this podcast!

This podcast reveals the winner of the $20 Marketing Challenge, where we put 40 Yellow Letters up against 400 Driveway Flyers.  Guess who Won?   Listen to the podcast to find out!!

Once you listen to the podcast, feel free to leave comments!  If there is a particular marketing test that you want us to do, just let us know.  For instance, absentee owners, Pre-NOD, Free and Clear, postcards, mail merged letters, black and white vs. color, standard yellow letter vs. extended version.  You Name it, and We’ll Report On it.

Until Next Time, Remember: People Do Not Fail, They Only Quit Trying!!

One of the most important things that you can use to present yourself to a seller (or buyer) of real estate is credibility. You can talk all you want about how smart, proficient, professional, and helpful you are, but the person you’re talking to may still be reluctant to do business with you.

That is why I want you to start getting testimonials from your clients and start using them in your presentations! There is nothing quite as powerful as the spoken testimonial from someone who has used your services and is pleased. When they are willing to write a testimonial on paper and allow you to share it with your potential clients, that is a powerful recommendation.

Even better than written testimonials are video testimonials. These days, everyone should have a website (or at least a laptop computer). You can easily capture testimonials on video and post them right to your website – or you can keep them on your hard drive and play them for your potential clients during your presentation. This technique will close some deals for you without you having to say another single word.

Here’s what I do: Just as soon as I’ve agreed to terms with the seller or buyer, and the contract has been signed, I pull out my checklist to make sure that everything has been completed. Contract, signatures, email addresses collected, all of that technical stuff. Then I ask the seller, “Have you been happy with the service that I’ve provided”? They have 100% always said “Yes, of course!” I then say “Well, then you wouldn’t mind giving me about 15 or 20 seconds of video that I can use on my website, would you?”

I carry The Flip Video in my bag with me at all times when I’m on an appointment. Then I pull it out and tell them “When the red light comes on, just tell me your name, and how I was able to help you in this transaction”. Then I hold the camera up and hit the Record button.

I have never had anyone tell me “No” to this. Sometimes they are a little nervous because it’s the “camera in their face” syndrome, but with a little help from me about what to say, they get through it with no problem. And then BAM! I’ve got a video testimonial that I can use on my website and in my credibility kit for life.

Check out just a few of the video testimonials that I’ve captured on video:

This is exciting stuff right here!  Dan (he’s my husband in case you didn’t know) has been working on some new marketing techniques.  He’s got the assembly of the media locked down pretty tight, and the message is good.  He wanted to “man up” and challenge my yellow letters to a response rate contest!  (ROFL)  Listen to the podcast to find out what we did! Once you’ve listened to the podcast – leave a comment and let us know who WHO think will win!  This will be interesting.

Click On The Arrow Below To Listen to Podcast

“Bankrupt High School Dropout With Learning
Disability Makes $507,743.12 His FIRST Year In
Real Estate, Flipping Houses Like HAMBURGERS
Without Using Money, Credit, Or Even Manual Labor!”

You’re About To Quickly Discover This “Underachiever’s” Secret Lead Generation Strategy That Even The GURUS Don’t Know About! Specific Proven Advice Will Work In YOUR Market!

Click Here to Watch Free Instructional Videos