I’ll give you the results of these 250 yellow letters by the end of the week (March 19).  Talk soon!

My name is Tracy Caywood (in case you’ve never met me). I’m an experienced real estate investor in Jacksonville Florida. I’ve bought and sold nearly 300 houses since 1999. My husband and I are partners, and work closely together in our business.  I also own the website www.YellowLettersComplete.com and provide real estate marketing services to real estate investors and Realtors all over the United States and Canada.

Now, let me explain a few things. When I first started in this business, I hadn’t heard of yellow letters. If I had, my beginning days as a real estate investor would’ve been much easier.  Do you know what I had to do instead?  Dan and I stayed up until the wee hours of the morning printing postcards on 4 x 6 index cards, and then mailing them out.  We used the”unsafe structure” list that we got from our local code enforcement office.  Did it work? Absolutely.  Do we still do that?  Absolutely not. But back then, we had no idea which direction to take. All we knew is that we had to generate leads to do deals.  So we did whatever we had to do for the least amount of money.

These days, things are much easier for the newbie real estate investor. There is one simple technique that you can apply (without having to stay up all night), that will generate motivated seller leads and have you well on your way to doing deals. Can u guess what it is?  Yep! The yellow letter.

I’ve been using the yellow letter in my business now for about 4 years. Of course, it’s not the only media that we use to attract seller leads. I also implement bandit signs, postcards, and  a website. But it is the most head slapping simple way to get alot of leads coming in at once. In fact, I’m about to mail out 500 yellow letters on Monday that are addressed to Pre NOD Leads.  This campaign is targeting short sales.  I’m going to create a new blog entry for this campaign to keep you filled in on the progress, so keep watch for that.

I guess I never answered the question of “what type of person” does yellow letter marketing, did I? Well, the answer (other than the obvious) is………a person that wants to quit dreaming about making it happen and just make it happen.

Letters are only $.99 if you are in Canada!  Read the Details about yellow letters in Canada right here.

Yellow Letters get a 5 to 10% reponse rate  – that’s higher than any other type of marketing that’s available to you anywhere! Don’t miss this opportunity to generate the MOST motivated seller leads.

Listen to Voice Mail Left By Actual Customer

Then go the Pre NOD order page and get your order in for Pre NOD Leads!!

Login to Wholesaling U >  Go to Bonus Marketing Jumpstart > Listen to 1.7 Week 7 Pre-Foreclosure Direct Mail

In this video  (around the 38 minute mark of the video) Than Merrill tells you to use www.YellowLettersComplete.com for all of your pre-foreclosure direct mail needs.  HOW AWESOME IS THAT??

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Once you listen to the podcast, feel free to leave comments!  If there is a particular marketing test that you want us to do, just let us know.  For instance, absentee owners, Pre-NOD, Free and Clear, postcards, mail merged letters, black and white vs. color, standard yellow letter vs. extended version.  You Name it, and We’ll Report On it.

Until Next Time, Remember: People Do Not Fail, They Only Quit Trying!!

That is why I want you to start getting testimonials from your clients and start using them in your presentations! There is nothing quite as powerful as the spoken testimonial from someone who has used your services and is pleased. When they are willing to write a testimonial on paper and allow you to share it with your potential clients, that is a powerful recommendation.

Even better than written testimonials are video testimonials. These days, everyone should have a website (or at least a laptop computer). You can easily capture testimonials on video and post them right to your website – or you can keep them on your hard drive and play them for your potential clients during your presentation. This technique will close some deals for you without you having to say another single word.

Here’s what I do: Just as soon as I’ve agreed to terms with the seller or buyer, and the contract has been signed, I pull out my checklist to make sure that everything has been completed. Contract, signatures, email addresses collected, all of that technical stuff. Then I ask the seller, “Have you been happy with the service that I’ve provided”? They have 100% always said “Yes, of course!” I then say “Well, then you wouldn’t mind giving me about 15 or 20 seconds of video that I can use on my website, would you?”

I carry The Flip Video in my bag with me at all times when I’m on an appointment. Then I pull it out and tell them “When the red light comes on, just tell me your name, and how I was able to help you in this transaction”. Then I hold the camera up and hit the Record button.

I have never had anyone tell me “No” to this. Sometimes they are a little nervous because it’s the “camera in their face” syndrome, but with a little help from me about what to say, they get through it with no problem. And then BAM! I’ve got a video testimonial that I can use on my website and in my credibility kit for life.

Check out just a few of the video testimonials that I’ve captured on video:

Click On The Arrow Below To Listen to Podcast

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