Our letters use the handwriting of a person, not computer generated font. There isn’t a clear window on our letters, they don’t come in a business-size envelope, they don’t have a bulk mail stamp, and most importantly, the envelope isn’t typed! Since our envelopes are hand addressed and the letters are printed using a person’s handwriting, people want to open them to see what is inside. Our letters look like an invitation or a thank you letter, not a marketing letter.

Still skeptical? Request a free sample today and see what it’s like to receive one yourself!

The prospects are driven to a phone number where a live person answers (between 9 am and 5 pm), or a recorded message (after hours) telling them to leave me their name, phone # and email address.

Once they do this, I add them to my buyers database and begin marketing to them, sending them to my website so they can check out the homes that I have for sale.

Below is a screenshot of my actual email inbox, showing you only a list of the people that have left messages after hours. (Click on the image to see it larger).

This ad really did the trick!! I have 38 more people to sell my houses to, and it only cost me about $2.00 per lead. I think I’ll run that ad again………

Here’s what my ad said:

“OWNER FINANCING

THREE NICE HOMES TO CHOOSE FROM

24 HOUR RECORDED MESSAGE

(904) 555-5555 ”

Of course, the ad has my real phone number for buyers.  I chose a smaller publication newspaper to keep my marketing cost low.  I I had run this same ad in the Florida Times Union, it would have cost me nearly $500 for a month. Instead, I only paid about $80.  Not too shabby…… Now I gotta go…Ive got to get to work on selling some of these houses I have for sale!!

That is why I want you to start getting testimonials from your clients and start using them in your presentations! There is nothing quite as powerful as the spoken testimonial from someone who has used your services and is pleased. When they are willing to write a testimonial on paper and allow you to share it with your potential clients, that is a powerful recommendation.

Even better than written testimonials are video testimonials. These days, everyone should have a website (or at least a laptop computer). You can easily capture testimonials on video and post them right to your website – or you can keep them on your hard drive and play them for your potential clients during your presentation. This technique will close some deals for you without you having to say another single word.

Here’s what I do: Just as soon as I’ve agreed to terms with the seller or buyer, and the contract has been signed, I pull out my checklist to make sure that everything has been completed. Contract, signatures, email addresses collected, all of that technical stuff. Then I ask the seller, “Have you been happy with the service that I’ve provided”? They have 100% always said “Yes, of course!” I then say “Well, then you wouldn’t mind giving me about 15 or 20 seconds of video that I can use on my website, would you?”

I carry The Flip Video in my bag with me at all times when I’m on an appointment. Then I pull it out and tell them “When the red light comes on, just tell me your name, and how I was able to help you in this transaction”. Then I hold the camera up and hit the Record button.

I have never had anyone tell me “No” to this. Sometimes they are a little nervous because it’s the “camera in their face” syndrome, but with a little help from me about what to say, they get through it with no problem. And then BAM! I’ve got a video testimonial that I can use on my website and in my credibility kit for life.

Check out just a few of the video testimonials that I’ve captured on video:

There’s an entire system that you can use to Market Your Houses to Buyers that is a complete auto pilot system. You only talk to the people once they’ve gone out the house, they know how the program works (because they’ve read the information that you’ve given them), and they’ve filled out the application.

Here’s a Tip to Help You Develop your auto pilot system for selling houses: Put a lockbox on the house. When your prospects get to the house, they’re given a number to call where they can get the lockbox code. Kepp the lockbox code REAL EASY, like easy enough for a DUMMY to remember. I like to use “zero”, that way that don’t forget. Then let them see themselves in the house and pick up the information that you’ve left for them on the kitchen sink.

And DON’T worry about people stealing the carpet – chances are they’re just gonna go in and take a look around, and then leave…………..