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	<title> &#187; Online Marketing/Web 2.0</title>
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		<title>Wholesaling University Announcement</title>
		<link>http://yellowletterscomplete.com/wholesaling-university-announcement</link>
		<comments>http://yellowletterscomplete.com/wholesaling-university-announcement#comments</comments>
		<pubDate>Sun, 18 Jan 2009 16:00:32 +0000</pubDate>
		<dc:creator>Tracy Caywood</dc:creator>
				<category><![CDATA[Follow Up Campaigns]]></category>
		<category><![CDATA[Marketing for Real Estate]]></category>
		<category><![CDATA[Online Marketing/Web 2.0]]></category>
		<category><![CDATA[than merrill]]></category>
		<category><![CDATA[tracy caywood]]></category>
		<category><![CDATA[wholesaling university]]></category>

		<guid isPermaLink="false">http://yellowletterscomplete.com/?p=1244</guid>
		<description><![CDATA[
I&#8217;ve been designated as a Professor within Than Merrill&#8217;s Wholesaling University (which will be released in only a few days!!).  I can teach any class that I choose, as long as it pertains to wholesaling/creative real estate.  I want to know what YOU want to learn about, and what will make your business [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-full wp-image-1246" title="picture-1" src="http://yellowletterscomplete.com/wp-content/uploads/2009/01/picture-1.png" alt="picture-1" width="410" height="296" /></p>
<p>I&#8217;ve been designated as a Professor within Than Merrill&#8217;s Wholesaling University (which will be released in only a few days!!).  I can teach any class that I choose, as long as it pertains to wholesaling/creative real estate.  I want to know what YOU want to learn about, and what will make your business more successful.</p>
<p>Using the form below OR BY<strong> LEAVING A COMMENT ON THIS PAGE,</strong> enter a specific idea for a class.  It has to be on a specific topic, and can&#8217;t be general.  For example, &#8220;short sales&#8221; is too general, but &#8220;how to negotiate with the loss mitigation departments&#8221; is more specific.  I&#8217;m open for any topic, so let your ideas rip!</p>
<p>You can submit more than one idea, that is perfectly fine with me. I will decide on which one I&#8217;ll be teaching and you can look for the announcement within the next week.</p>
<p>Thanks for your input &#8211; as always &#8211; it is greatly appreciated!<br />
<script src="http://forms.aweber.com/form/08/382528608.js" type="text/javascript"></script></p>


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		<title>The Verdict is In &#8211; Who Won the Challenge?</title>
		<link>http://yellowletterscomplete.com/the-verdict-is-in-who-won-the-challenge</link>
		<comments>http://yellowletterscomplete.com/the-verdict-is-in-who-won-the-challenge#comments</comments>
		<pubDate>Fri, 09 Jan 2009 15:10:08 +0000</pubDate>
		<dc:creator>Tracy Caywood</dc:creator>
				<category><![CDATA[Marketing for Real Estate]]></category>
		<category><![CDATA[Marketing for Sellers]]></category>
		<category><![CDATA[Online Marketing/Web 2.0]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[Real Estate Marketing Ideas]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[yellow letter]]></category>
		<category><![CDATA[yellow letters]]></category>
		<category><![CDATA[itunes real estate]]></category>
		<category><![CDATA[marketing in real estate]]></category>
		<category><![CDATA[real estate marketing podcast]]></category>
		<category><![CDATA[yellow letter marketing]]></category>
		<category><![CDATA[yellow letter podcast]]></category>

		<guid isPermaLink="false">http://yellowletterscomplete.com/?p=1237</guid>
		<description><![CDATA[This podcast reveals the winner of the $20 Marketing Challenge, where we put 40 Yellow Letters up against 400 Driveway Flyers.  Guess who Won?   Listen to the podcast to find out!!

[display_podcast]
Once you listen to the podcast, feel free to leave comments!  If there is a particular marketing test that you want us to do, just [...]]]></description>
			<content:encoded><![CDATA[<p>This podcast reveals the winner of the $20 Marketing Challenge, where we put 40 Yellow Letters up against 400 Driveway Flyers.  Guess who Won?   Listen to the podcast to find out!!</p>
<h3><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=301355239 "><img class="size-full wp-image-1216 alignleft" title="podcast-icon" src="http://yellowletterscomplete.com/wp-content/uploads/2009/01/podcast-icon.jpg" alt="podcast-icon" width="78" height="78" /></a></h3>
<h3>[display_podcast]</h3>
<p>Once you listen to the podcast, feel free to leave comments!  If there is a particular marketing test that you want us to do, just let us know.  For instance, absentee owners, Pre-NOD, Free and Clear, postcards, mail merged letters, black and white vs. color, standard yellow letter vs. extended version.  You Name it, and We&#8217;ll Report On it.</p>
<p>Until Next Time, Remember: People Do Not Fail, They Only Quit Trying!!</p>


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		<title>How To Get Video Testimonials</title>
		<link>http://yellowletterscomplete.com/how-to-get-video-testimonials</link>
		<comments>http://yellowletterscomplete.com/how-to-get-video-testimonials#comments</comments>
		<pubDate>Mon, 05 Jan 2009 17:08:16 +0000</pubDate>
		<dc:creator>Tracy Caywood</dc:creator>
				<category><![CDATA[Marketing For Buyers]]></category>
		<category><![CDATA[Marketing for Real Estate]]></category>
		<category><![CDATA[Marketing for Sellers]]></category>
		<category><![CDATA[Online Marketing/Web 2.0]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[Real Estate Marketing Ideas]]></category>
		<category><![CDATA[Real Estate Training]]></category>
		<category><![CDATA[Words of Wisdom]]></category>
		<category><![CDATA[find motivated sellers]]></category>
		<category><![CDATA[yellow letter]]></category>
		<category><![CDATA[yellow letters]]></category>
		<category><![CDATA[credibility kit]]></category>
		<category><![CDATA[flip video mino]]></category>
		<category><![CDATA[flip video ultra]]></category>
		<category><![CDATA[how to build credibility]]></category>
		<category><![CDATA[marketing in real estate]]></category>
		<category><![CDATA[video testimonials]]></category>

		<guid isPermaLink="false">http://yellowletterscomplete.com/?p=1227</guid>
		<description><![CDATA[One of the most important things that you can use to present yourself to a seller (or buyer) of real estate is credibility.  You can talk all you want about how smart, proficient, professional, and helpful you are, but the person you&#8217;re talking to may still be reluctant to do business with you.
That is [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most important things that you can use to present yourself to a seller (or buyer) of real estate is credibility.  You can talk all you want about how smart, proficient, professional, and helpful you are, but the person you&#8217;re talking to may still be reluctant to do business with you.</p>
<p>That is why I want you to start getting testimonials from your clients and start using them in your presentations!  There is nothing quite as powerful as the spoken testimonial from someone who has used your services and is pleased.  When they are willing to write a testimonial on paper and allow you to share it with your potential clients, that is a powerful recommendation.</p>
<p>Even better than written testimonials are video testimonials.  These days, everyone should have a website (or at least a laptop computer).  You can easily capture testimonials on video and post them right to your website &#8211; or you can keep them on your hard drive and play them for your potential clients during your presentation.  This technique will close some deals for you without you having to say another single word.</p>
<p>Here&#8217;s what I do:  Just as soon as I&#8217;ve agreed to terms with the seller or buyer, and the contract has been signed, I pull out my checklist to make sure that everything has been completed.  Contract, signatures, email addresses collected, all of that technical stuff.  Then I ask the seller, &#8220;Have you been happy with the service that I&#8217;ve provided&#8221;?  They have 100% always said &#8220;Yes, of course!&#8221; I then say &#8220;Well, then you wouldn&#8217;t mind giving me about 15 or 20 seconds of video that I can use on my website, would you?&#8221;</p>
<p>I carry The Flip Video in my bag with me at all times when I&#8217;m on an appointment.  Then I pull it out and tell them &#8220;When the red light comes on, just tell me your name, and how I was able to help you in this transaction&#8221;.  Then I hold the camera up and hit the Record button.</p>
<p>I have never had anyone tell me &#8220;No&#8221; to this.  Sometimes they are a little nervous because it&#8217;s the &#8220;camera in their face&#8221; syndrome, but with a little help from me about what to say, they get through it with no problem.  And then BAM! I&#8217;ve got a video testimonial that I can use on my website and in my credibility kit for life.</p>
<p>Check out just a few of the video testimonials that I&#8217;ve captured on video:</p>
<p><object width="225" height="144" data="http://www.youtube.com/v/mI35kYYsTbw&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mI35kYYsTbw&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" /><param name="allowfullscreen" value="true" /></object> <object width="225" height="144" data="http://www.youtube.com/v/BOwPDo0tEjc&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BOwPDo0tEjc&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="225" height="144" data="http://www.youtube.com/v/eCtidXPdda4&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/eCtidXPdda4&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18" /><param name="allowfullscreen" value="true" /></object>  <object width="225" height="144" data="http://www.youtube.com/v/Mw64qYJq3XM&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18 " type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Mw64qYJq3XM&#038;hl=en&#038;fs=1&#038;ap=%2526fmt%3D18 " /><param name="allowfullscreen" value="true" /></object></p>
<p><script src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822/US/httponlinespa-20/8001/06434964-6f2c-424e-a8f3-d249284235b8" type="text/javascript"></script> <noscript>&amp;amp;amp;lt;A HREF=&#8221;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;ID=V20070822%2FUS%2Fhttponlinespa-20%2F8001%2F06434964-6f2c-424e-a8f3-d249284235b8&amp;amp;amp;amp;Operation=NoScript&#8221; mce_HREF=&#8221;http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fhttponlinespa-20%2F8001%2F06434964-6f2c-424e-a8f3-d249284235b8&amp;amp;amp;amp;amp;Operation=NoScript&#8221;&amp;amp;amp;gt;Amazon.com Widgets&amp;amp;amp;lt;/A&amp;amp;amp;gt;</noscript></p>


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		<title>How to Get FREE Motivated Seller Leads</title>
		<link>http://yellowletterscomplete.com/how-to-get-free-motivated-seller-leads</link>
		<comments>http://yellowletterscomplete.com/how-to-get-free-motivated-seller-leads#comments</comments>
		<pubDate>Thu, 18 Dec 2008 18:56:51 +0000</pubDate>
		<dc:creator>Tracy Caywood</dc:creator>
				<category><![CDATA[Drip Campaigns]]></category>
		<category><![CDATA[Follow Up Campaigns]]></category>
		<category><![CDATA[Marketing for Real Estate]]></category>
		<category><![CDATA[Marketing for Sellers]]></category>
		<category><![CDATA[Online Marketing/Web 2.0]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[Real Estate Marketing Ideas]]></category>
		<category><![CDATA[find motivated sellers]]></category>
		<category><![CDATA[yellow letter]]></category>
		<category><![CDATA[yellow letters]]></category>
		<category><![CDATA[short sale leads]]></category>

		<guid isPermaLink="false">http://yellowletterscomplete.com/?p=1133</guid>
		<description><![CDATA[
I want to share with you a technique that will increase your motivated seller leads, and it can be done for FREE!  Yes, I said Free!!  Dan (my husband) has been using this method and it is creating a buzz on our website and generating some pretty good leads.  Check it out….


1. Go to Craigslist [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>I want to share with you a technique that will increase your motivated seller leads, and it can be done for FREE!  Yes, I said Free!!  Dan (my husband) has been using this method and it is creating a buzz on our website and generating some pretty good leads.  Check it out….</div>
<p>
</div>
<div>1. Go to Craigslist (www.Craigslist.com) &#8211; and</div>
<p></p>
<div>2.  select the city where you want to buy houses.  Then</div>
<p></p>
<div>3.  select “real Estate for Sale” under the “Housing” Category.</div>
<p></p>
<div>4.  In the search box, type in “motivated”</div>
<p></p>
<div>5.  then using the drop down box, select “real estate-by owner”.</div>
<div>
<div>6.  Then click on “Search”</div>
<p>
</div>
<div>This will being up a list of listings that have the word “motivated” in them.  After briefly looking at each one, you can click on the”reply to” email address with this message :</div>
<p></p>
<div><em>” I was on Craigslist and saw your house for sale. My company is interested in buying your property. We buy several houses each month and we’re looking to buy more in this area. Should you have any interest in selling quickly and easily at a fair price, please call us at 904.737.2044 or visit us at www.WeBuyInJax.com to submit your property information and get the ball rolling. To hear the details on how we can buy your house “as-is” on the date of your choice you can “eavesdrop” on our 24-hour PRE &#8211; RECORDED MESSAGE! Dial 904.737.2044 on you phone. Then just “listen in”. We have purchased numerous houses throughout Jacksonville so we may be a perfect solution for selling your property. If your house is listed with an agent, please disregard this.”</div>
<p></em></p>
<div>You will get motivated seller leads from applying this one technique to your daily routine. It’s a great way to strum up some business if you’re strapped for cash but have a few extra minutes to spare in the morning or in the evening.</div>
<p></p>
<div>Tip: You can even add that serach criteria to your RSS Reader and get instant notification when a seller adds a new property.</div>
<div>Good Luck on your Quest!  Reply with comments any time!!!</div>
<p></p>


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