Drip Campaigns

As you may already know, Than Merrill (Star of A & E’s Flip That House) launched Wholesaling University a couple of weeks ago.  It’s so exciting and dynamic, that I even signed up as a student of the University (and I’ve been wholesaling for 10 years).   But there’s something that’s even cooler than that.  Than Merrill PERSONALLY recommends that you use www.YellowLettersComplete.com to get all of your yellow letter direct mail done.  If you are a wholesaling University Student, be sure to check this out for yourself. Here’s How to Find it:

Login to Wholesaling U >  Go to Bonus Marketing Jumpstart > Listen to 1.7 Week 7 Pre-Foreclosure Direct Mail

In this video  (around the 38 minute mark of the video) Than Merrill tells you to use www.YellowLettersComplete.com for all of your pre-foreclosure direct mail needs.  HOW AWESOME IS THAT??

This is exciting stuff right here!  Dan (he’s my husband in case you didn’t know) has been working on some new marketing techniques.  He’s got the assembly of the media locked down pretty tight, and the message is good.  He wanted to “man up” and challenge my yellow letters to a response rate contest!  (ROFL)  Listen to the podcast to find out what we did! Once you’ve listened to the podcast – leave a comment and let us know who WHO think will win!  This will be interesting.

Click On The Arrow Below To Listen to Podcast

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With foreclosures at an all time high, real estate entrepreneurs all over the country are cashing in on short sales. In fact, the number of foreclosures have not even hit the peak, with more mortgages expected to make interest rate adjustments in 2009. That will leave real estate professionals alot of opportunity to get involved with short sales, to save the owners from foreclosure and make a few thousand bucks while you’re at it.

So, you might be wondering…how can I generate some short sale leads? That’s easy!  People that are behind on their mortgage payments are facing foreclosure.  Statisics show that once a property owner becomes 60 days late on their mortgage payment, there is only a 9% chance that they’ll be able to catch up on their payments. That is the perfect time to contact these individuals and start discussing their options with them, and more specifically, how you can help them out of the situation.

Our Pre-NOD Leads will give you just that – information on property owners that are 30-60-90 and 120 days late on their mortgages.  If you start marketing to these leads when they become 30 days late, and continue to market to them every 30 days, you are almost guaranteed to generate PLENTY of leads that are ready to do business with you. They are motivated and at a point in their life when the advice or hep of someone in the business is exactly what they’re looking for. Most of the time, they don’t know where to turn.  This is why a marketing plan for Pre-NOD Leads can make a big difference – not only to you, but also to the owners who desperately need your help.

Begin your short sale marketing campaign by deciding on the area in which you want to work.  Select 10 zip codes, and then order our Pre-Designed Short Sale Marketing Package to capture enough short sale leads to keep you busy and making big checks for months!!

Good Luck with Your Lead Generation!  Now get out there and get something done.

(I-M-P-L-E-M-E-N-T-A-T-I-O-N: The First Step To Success)

When the market was HOT (2000-2005), thousands among thousands of people were buying up houses left and right. They were making investments and building portfolios.  They were being persuaded to buy while the interest rates were low (which were Adjustable rate mortgages) and while the market was hot.  Little did they know that they best time to buy is when the market bubble has popped. That’s when you get the best deals on the planet and THOSE are the properties that ar a smart choie for buy and hold portfolios.

Nevertheless, there are hundreds of thousands of owners who purchased these properties as investments, and are now feeling the pinch of the economy, and the slow market conditions.  These property owners can be classified as absentee owners. They are people who own a property other than the one that they live in or occpy themselves.

Marketing to absentee owners is a smart move for real estate investors and Realtors. There is a gold mine to be earned in this untapped market.  While everyone is focused on pre-foreclosures and short sales, you can be paying attention to those people who are being ignored – the absentee owner.

Buy your list of Absentee Owners TODAY and start marketing to this group of motivated sellers.

You can order by calling our office at 1-888-294-0780 Ext 701.

If you are having problems making your deals cash flow or if you are looking to structure some real sweet terms you may want to check out an over looked and untapped list called “free and clear “leads.

Free and clear basically means that the seller owns the house “free and clear” he owns nothing on the house (or a very small amount) and can sell it however he would like. He is not tied to paying off a mortgage, therefore opening up the deal to more creative terms.

Imagine getting terms on a house that REALLY make you excited. Let’s look at some examples of how you could structure a deal on a free and clear seller lead.

Lets say a seller calls he and his wife are in a house that is too big for them now that there children have all moved out and would like to sell. After you spent some time pre-screening them you find out that the house is free and clear and the sellers are planning on renting a small condo out of state until they find what they are looking for. You also figure out that the house is worth 100,000 and needs no repairs. You make them two offers.

1. “If you need all your cash right now, Mr, Seller, I can pay you $60,000 and close when ever you would like.”

2. “On the other hand Mr. Seller, if you could wait on your equity I could pay you a much higher purchase price of $80,000 and make you monthly payments in the amount of $500.00 for the next 4 years. At the end of the four years I will pay you the balance in full. How does that sound?”

If you notice I didn’t offer interest on the payments or a down payment. I would let the seller ask me for the interest and the down payment, and some do…most don’t. Either way this would be a good deal for you.

Let’s look at the end result if the seller took our 2nd offer.

Purchase price $80,000
No interest payments for 4 years@ 500 monthly = $24,000 price reduction.
Total due seller in 4 years = 56,000
Resale value in 4 years @5% increase in value $121,550
Total Profit from deal after 4 years = $65,550

Now this is assuming you had a tenant buyer in the house every day for four years, which you may or may not have. But even if you adjust your numbers down by 5,000 you’re still looking at $60,000 profit, and we haven’t even tried to discount the note with seller when we payed it off yet:)

Free and Clear Sellers are able to be more flexible and more creative on the sale of their properties. Start your Free and Clear Campaign TODAY by calling 1-888-294-0780 or Reading more Info on Highly Targeted Mailing Lists.

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The definition of an absentee owner is one that owns the property, but does not occupy the property.

An absentee owner generally refers to owners of investment properties, most of the time rental properties. There can be more reasons that just owning rental properties that would classify a person as an absentee owner. Let’s look at just a few scenarios:

1. The owner of the house is in the military, and has been called to active duty in another location than the property.

2. The owner of the property purchased the house as a rental, but the house is vacant and the owner does not want to rent the house out any longer.

3. The owner of the property inherited the house through a Will or Probate.

4. The owner of the house has relocated to another city or even state, and has not been able to sell the house yet. It is quite difficult for absentee owners to handle the sale of their properties without being physically present.

5. The house was purchased for a parent, child, or another relative to live in and that person no longer lives there.

As you can see, there is more than once scenario that creates an absentee owner. After reviewing several of these situations, you can see why it would be beneficial for you to send some high response marketing to absentee owners. Absentee Owners are GREAT Candidates for Drip Campaign Marketing!

Tags: yellowletter, yellow letters, absentee owners, high response marketing

A drip campaign is one where you send out a series of prospecting letters to a list over a scheduled amount of time.  Because it takes multiple impressions to convert a prospect, you “drip” letters on them over a period of time. This will greatly increase your response rate and your results.  We have ideal guidelines set up for “dripping” to various campaigns.  Here are the Drip Campaign Recommendations that will bring you maximum results.

The Campaign itself is basically defined as your list of prospects that are organized by demographics. Typically, each prospect is assigned to only one campaign as to not confuse the client. Campaigns are targeted to a specific type of client. You might have one that is setup for out of town owners, people that don’t have a mortgage on their house (Free and Clear), people facing foreclosure, owners of 3 bedroom properties in 5 particular zip codes, etc.

The overall goal of a Drip Campaign is to get your prospects to take action today or to remember you when they are ready to take action in the future. It’s a simple tool to allow you to stay in front of your clients and convert them into dollars without putting in to much effort. Think of drip campaigns as an automation tool that allows you to stay in front of your clients while you’re on vacation. The goal is to set it up correctly so you can forget it later.

Implementing these campaigns will not only help your message reach the prospects at the correct time but also extend the reach and improve the effectiveness of your marketing. When used properly, drip campaigns can be the leading cause of your success.  Eliminate having to worry about your drip campaign and put your into cruise control with our Auto Pilot Drip Campaigns.

Check out our Pre-Designed SHORT SALE Drip Campaign!